There is a reason why print has been around for more than 500 years—because it works! Many marketers who opt for digital only strategies, miss out on the benefits print can offer such as response rates that are 5x that of email. It's time to dispel the myths. Print is NOT dead. In fact, it's a vital part of the marketing mix used by successful marketers and brands across the globe. Check out these 12 truths about print marketing and see how it can boost your next marketing campaign. For more info, visit www.shawmutdelivers.com.