Slides from my presentation at the European Lotteries Social Media Forum.

2. Online
reputation
!
!
!
Antony Mayfield
!
4th December 2013
!
@brilliantnoise

3. The easy way to
talk about this:
!
Schadenfreude

4. Not very helpful.

5. Lord Rothschild

6. What you do
+
What others
say about
you
image (cc) eriwst

7. Reputation equation
What you do
+
What others say about you

8. Personal
online
reputation

9. So, I
wrote this
book
http://goo.gl/sn8r4

10. Why?
The principles are the same.
Personal digital literacy.
Authorship & correspondents.

11. Due diligence
vs
Realising value
vs
Shameless selfpromotion

12. 9 rules for
managing
your web
shadow

13. 1. Check your web shadow
2. Be the best/first source of information
about yourself
3. Understand your networks
4. Be present
5. Be useful
6. Have a public/private policy
7. You’re always on the record
8. Get a thicker skin
9. It’s not another world

14. Check your
web shadow

15. Be the best &
first source
about
yourself

16. Where are
people
looking for
you?

17. Understand
your
networks

18. LinkedIn Maps

19. Customer decision journey
Consider
Advocate
Bond
Evaluate
Enjoy
Buy
Model first published Harvard Business Review

21. Be present
4

22. Earned attention
Earned Media Strategy
PR
UX
Creative
Content
SEO
Social media
Data Analysis

23. Be useful
5

24. “ 1. Inspire
participation
amongst the very
best
2. Connect these
creative minds
3. Share the results of
our efforts
4. Continue
development
5. Measure success.”
Coca-Cola, http://goo.gl/xtGCTz
!
image (cc) The Cognitive Media

25. Choose what
to share
Choose what
not to share

26. Have your own
policy
on public vs.
private

27. You’re always
on the record
7

28. Get a thicker
skin

29. Fear of…

30. Stupid is as
stupid does.
The myth of
the social
media fail.

31. It’s not
another
world
9

32. Digital storytelling
and live events...

36. On stage...

37. Everyone has
six seconds
for a
Vineterview...

38. Making
content
with the
fans.

39. Multiple angle Vinecasting...

42. Thanks!
!
@amayfield
!
@brilliantnoise
brilliantnoise.com
© 2013 Brilliant Noise
All rights reserved