
Organization / Workplace
QuantaliseLocation
London, United Kingdom United KingdomOccupation
Strategic adviser and professor, business analyticsIndustry
Apparel / Fashion
Website
www.vbmf.comAbout
CEO magazine nominated him recently as a “leading new-generation business guru”. Twice author # 1 Marketing Book of the year. Works as a consultant for companies as diverse as Barclays, BP, Manchester United and Universal Music, bringing with him a fantastic network of associates and real experts. Through the years, world-recognized experts such as Philip Kotler, Jean-Claude Larreche, Malcolm McDonald, Andrew Ehrenberg and Don Shultz, as well as Industry icons including Sir Martin Sorrell, Sir Paul Judge, Sir Roy Gardner and Lord Marshall, (to namedrop a select few), have endorsed Shaw's pioneering Marketing Analytics work, which today is used by some of the world's largest corporati