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@carlbarkey
@amayfield
@brilliantnoise
brilliantnoise.com
Carl Barkey, American Express
Antony Mayfield, Brilliant Noise
8th...
The challenge
Social media needs an operations
mindset to “grow up”.
2
It’s about the
bottom line
No romance without finance.
3
Making the
business case.
Creative. Operational. Commercial.
4
The six Ps
Purpose. Principles. Processes.
Platforms. People. Performance.
5
Purpose
What… Clarity. Urgency. Inspire.
Ours.
6
Principles
How… Guiding. Framing. Mantra.
Ours.
7
Processes
Complicated. Hard. Visibility.
Transparency. Single view.
8
Plaftforms
Workflow. Collaboration. Comms.
Duct-tape before buying/building.
9
People
Right skills. Enough time. One
team.
10
Performance
Common language. Evolve fast.
Creative. Operational. Commercial.
11
Conclusion
Grown up social can speak
operations and commercial
language. No excuses.
12
Many of these insights in free ebook form:
brilliantnoise.com/stories-scale-ebook/
Thank You
© 2015 Brilliant Noise.
All rights reserved
@carlbarkey
@amayfield
@brilliantnoise
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Social systems - Brilliant Noise & American Express for IAB Social Media conference

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Slides from mine and Carl Barkey's presentation at the IAB's Social Media Grows Up conference. Lessons from working on social media and content at scale.

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Social systems - Brilliant Noise & American Express for IAB Social Media conference

  1. 1. @carlbarkey @amayfield @brilliantnoise brilliantnoise.com Carl Barkey, American Express Antony Mayfield, Brilliant Noise 8th April 2015 Social systems - lessons about doing branded content at scale IAB Social Media Grows Up
  2. 2. The challenge Social media needs an operations mindset to “grow up”. 2
  3. 3. It’s about the bottom line No romance without finance. 3
  4. 4. Making the business case. Creative. Operational. Commercial. 4
  5. 5. The six Ps Purpose. Principles. Processes. Platforms. People. Performance. 5
  6. 6. Purpose What… Clarity. Urgency. Inspire. Ours. 6
  7. 7. Principles How… Guiding. Framing. Mantra. Ours. 7
  8. 8. Processes Complicated. Hard. Visibility. Transparency. Single view. 8
  9. 9. Plaftforms Workflow. Collaboration. Comms. Duct-tape before buying/building. 9
  10. 10. People Right skills. Enough time. One team. 10
  11. 11. Performance Common language. Evolve fast. Creative. Operational. Commercial. 11
  12. 12. Conclusion Grown up social can speak operations and commercial language. No excuses. 12
  13. 13. Many of these insights in free ebook form: brilliantnoise.com/stories-scale-ebook/
  14. 14. Thank You © 2015 Brilliant Noise. All rights reserved @carlbarkey @amayfield @brilliantnoise

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