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A presentation given to Berghs School of Communication on the future of account handling in the advertising industry.

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  1. 1. Future proof suits Martin Johnson January 2012 @mjsverige remasteredaccountman.wordpress
  2. 2. Explosion of new agency life
  3. 3. Make it happen
  4. 4. RELATIONSHIP
  5. 5. RelationshipGreat work Trust
  6. 6. The old role model is dead
  7. 7. Long live the hot seat
  8. 8. Not a courier. Be the pointman.
  9. 9. Not an estate agent. Take a view.
  10. 10. Honesty = trust = great work
  11. 11. Embrace problems. They are your value.
  12. 12. Share the magic. Be collaborative.
  13. 13. Agencies get the clients they deserve
  14. 14. Be top of mind to call
  15. 15. Challenges & opportunities
  16. 16. The old analogy
  17. 17. The new analogy
  18. 18. The new analogy
  19. 19. The new analogy
  20. 20. The new analogy
  21. 21. The new analogy
  22. 22. Entrepreneurial & creativeOrchestrating the complex Digital native Tenacity
  23. 23. Create fertile conditions to share team info
  24. 24. LEADERSHIP
  25. 25. Thank you for speaker notes contact mjsverige@gmail mjsverige - twitterremasteredaccountman.wordpress

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