The document outlines several marketing campaigns to promote Ballantine's Scotch Whisky to urban youth in Croatia, including: 1) A guerrilla marketing campaign involving distributing promotional stickers. 2) The Ballantine's Divines competition in cooperation with FHM magazine where voters choose the top 12 girls who then participate in a calendar photo shoot and online reality show. 3) The Ballantine's Retreat event featuring a black tie dance, guest musicians, and a "King and Queen of Impression" competition held at luxury hotels in Zagreb and Rijeka.

1. Ana Leskovar Dunja Mohorović Tomislav Pancirov MyVisionofBallantine’s

2. Introduction

3. Urban youth – Ballantine’s Individual

4. Guerrilla Marketing Campaign Ballantine's DivinesCompetition Ballantine's Retreat Ballantine’s Word ofMouth Marketing Campaign OpinionmakerSponsorship Interactiveredesigned web site Cooperationwith internet portals New ways of promoting Ballantine’s Scotch Whisky

5. Promotionalstickers Guerrilla Marketing Campaign

6. Stickers distribution

8. Competitionincooperationwith FHM magazine Voterschoose top 12 girls (promotion / hostesses) Calendar Photo-shoot OnlineRealityShow Ballantine's DivinesCompetition

9. 2009 Cadillac Escalade Hybrid

18. Sweepstakesduringevents – Prizes: Wellnessgetaways Theyachtthat is visiting all the popular locationsalongthe Adriatic coastduringthesummer Eveningeventswith a DJ infrontoftheyachtwithsweepstakes Ballantine's Retreat

19. Blacktieformal dance event Location : luxury hotels ( Zagreb, Rijeka ) Guest musicians The King and Queen of the ImpressionCompetition Ballantine’s

20. EstablishingBallantine's Members Only Club members are opinion makers (student bodypresidents, the presidents of student organizations, editors ofnightlifeand student portals, clubmanagers, DJs, popular bloggers and journalists) Word ofMouth Marketing Campaign

21. Competition foreducational seminars throughouttheyear Participantshave to writeanesseyandenclosetheir CV Opinion maker Sponsorship

22. Socialnetworkingcomponent Usergeneratedcontent Mobile applicationsdownload Interactive redesigned web site

25. Cooperationwith internet portals Nightlife / Lifestyleportals Cooperationratherthanpayedadvertising Eachcooperation is portal-specific