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Google firestarters talk - Can agencies innovate?

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Slides from the talk I gave at Google Firestarters. You can find the notes to accompany this presentation at http://brilliantnoise.com/can-agencies-innovate-google-firestarters-talk/

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Google firestarters talk - Can agencies innovate?

  1. 1. Resign thinkingAgencies and innovationAntony Mayfield17 April 2013@amayfieldbrilliantnoise.comThursday, 30 May 13
  2. 2. ResignThursday, 30 May 13
  3. 3. Via Semantic Stuidos“Customers areadopting disruptivetechnologies fasterthan companies”Dave Gray, TheConnected CompanyThursday, 30 May 13
  4. 4. Prisonersof ourbusinessmodelsThursday, 30 May 13
  5. 5. But innovatorsanswer toboardsThursday, 30 May 13
  6. 6. Incremental orDisruptive?Thursday, 30 May 13
  7. 7. Inside orOutside?Thursday, 30 May 13
  8. 8. Customer FirstEarned AttentionTransformative digitalThursday, 30 May 13
  9. 9. Customer FirstEarned AttentionTransformative digitalThursday, 30 May 13
  10. 10. Gospel of@willshhttp://goo.gl/87cSPThursday, 30 May 13
  11. 11. Manifesto ofAlmightyhttp://goo.gl/4hfhPThursday, 30 May 13
  12. 12. Designingnew toolsThursday, 30 May 13
  13. 13. Mantra ofMcKinseyModel first published Harvard Business ReviewThursday, 30 May 13
  14. 14. http://goo.gl/824gx“The goal is tobecome HBO fasterthan HBO canbecome us.”Ted Sarandos, NetflixThursday, 30 May 13
  15. 15. Agencies shouldbe innovating tobecomeMcKinsey fasterthan...Thursday, 30 May 13
  16. 16. ResignThursday, 30 May 13
  17. 17. DiscussionFurther Reading and notes at:@amayfieldbrilliantnoise.com/specialurlThursday, 30 May 13

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