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Twitter For Beginners


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An overview of Twitter for beginners who want to use it for business.

Published in: Business, Technology, Sports
  • good slides on twitter.
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  • Hi Theresa-Maria - With Twitter/Facebook/LinkedIn - whichever one you use the most is going to be the most effective. But it depends on what you are using them for. For company promotions - I would say Twitter could be the most effective. For job hunting - probably LinkedIn. For cultivating past contacts or fans of your product/services, it could be Facebook.

    You have to go with the old marketing tenet -- you go where your customers are. Why not survey (informally) your colleagues/clients/friends and see where they're hanging out online (and also ask them which they like best for business).

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Twitter For Beginners

  1. 1. for Beginners By Diane K. Danielson Founder & Chief Social Media Strategist
  2. 2. Why ? The business meeting The reunion/girls’ night out The cocktail party
  3. 3. Why ? ? <ul><li>What to read: </li></ul><ul><ul><li>Insights from experts and colleagues </li></ul></ul><ul><ul><li>Stay up to date (industry/biz/news/trends) </li></ul></ul><ul><ul><li>Follow the competition </li></ul></ul><ul><li>What to post - 30/30/30/10 rule: </li></ul><ul><ul><li>30% self promotion </li></ul></ul><ul><ul><li>30% promoting others </li></ul></ul><ul><ul><li>30% your personality </li></ul></ul><ul><ul><li>10% just for fun </li></ul></ul>
  4. 4. Your @name & icon <ul><li>What’s your brand? </li></ul><ul><ul><li>@DowntownWoman v. @DianeDanielson </li></ul></ul><ul><li>Icon: </li></ul><ul><ul><li>avatar, logo or you? </li></ul></ul><ul><ul><li>Be consistent (even across platforms) </li></ul></ul>
  5. 5. Start by following <ul><li>Who to follow? </li></ul><ul><ul><li>@breakingnews, @cnn </li></ul></ul><ul><ul><li>Industry leaders </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Who your friends follow </li></ul></ul>
  6. 6. Who I don’t follow <ul><li>They lock their updates </li></ul><ul><li>They tweet as a company, not an individual </li></ul><ul><li>There are no “@s” in their tweetstream </li></ul><ul><li>They have a beefcake photo </li></ul><ul><li>They have offensive tweets </li></ul><ul><li>They are clearly spam (get rich, etc.) </li></ul><ul><li>They just don’t interest me </li></ul>
  7. 7. Case Study: Soccer Cleats <ul><li>Go to . </li></ul><ul><li>Find people tweeting about “soccer cleats” </li></ul><ul><li>Follow them </li></ul>
  8. 8. Case Study: Soccer Cleats <ul><li>What do you learn? </li></ul><ul><ul><li>Women are a large percentage of purchasers </li></ul></ul><ul><ul><li>The international term is “boots” </li></ul></ul><ul><ul><li>Guys will buy “boots” just because they want something new </li></ul></ul><ul><ul><li>Orange is the hot new color </li></ul></ul><ul><ul><li>Customization is a new trend </li></ul></ul>
  9. 9. Case Study: Soccer Cleats <ul><li>What do you learn? </li></ul><ul><ul><li>Competitors </li></ul></ul><ul><ul><li>Bloggers </li></ul></ul><ul><ul><li>Retailers </li></ul></ul>
  10. 10. Twitter Search is the New Google <ul><li>Real-time search </li></ul><ul><li>Set up RSS feeds </li></ul>
  11. 11. Case Study: Soccer Cleats <ul><li>Next steps? Follow who the competition, bloggers and retailers are following. </li></ul>
  12. 12. Case Study: Soccer Cleats <ul><li>Back to beginning: </li></ul><ul><ul><li>@Name or @Brand? </li></ul></ul><ul><ul><li>Image, logo or icon? </li></ul></ul><ul><ul><li>Celebrity? CEO? eRep? </li></ul></ul><ul><ul><li>What do you tweet about? </li></ul></ul><ul><ul><ul><li>Soccer fashion? </li></ul></ul></ul><ul><ul><ul><li>Guess whose cleat? </li></ul></ul></ul><ul><ul><ul><li>Soccer updates? </li></ul></ul></ul>
  13. 13. Time Management <ul><li>Create a schedule </li></ul><ul><li>Sampling of Twitter Tools: </li></ul><ul><ul><li> times your tweets, tracks links </li></ul></ul><ul><ul><li> auto shortens links </li></ul></ul><ul><ul><li> posts what you read with a click </li></ul></ul><ul><ul><li> links your blog to Twitter </li></ul></ul><ul><ul><li>Facebook Twitter App links Tweets to Facebook </li></ul></ul>
  14. 14. Twitter Speak <ul><li>@[someone’s name]. This is a Twitter user name. </li></ul><ul><li>RT or “Retweet”. This means they’re forwarding along someone else’s tweet. </li></ul><ul><li>#[Acronym]. This is a hashtag system where people can categorize their tweets to help others search for them. </li></ul><ul><li>DM (Direct Message). This means send a private tweet to an individual, i.e. “DM me the details.” </li></ul>
  15. 15. Why ? ? <ul><li>Reached out to VIPs </li></ul><ul><li>Landed radio interviews </li></ul><ul><li>Helped promote Downtown Women’s Club </li></ul><ul><li>Virtually attended conferences </li></ul><ul><li>Gained most followers by tweeting the Emmy’s </li></ul><ul><li>Made friends while having fun </li></ul>
  16. 16. Just for fun <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Want more? Google “twitter applications” </li></ul>
  17. 17.
  18. 18.
  19. 19. Thank you! Diane K. Danielson @DowntownWoman