Backchannel: #HAAAcesMike Whaling, 30 LinesBuilding Community:Social Media for Multifamilywww.ﬂickr.com/photos/b2tse/2786377432/
“53% of the content users read abouta company online comes from sourcesother than that company’s website.”>> International Social Media Research, Universal McCann
www.ﬂickr.com/photos/urbanelife/3183422847 “Social media” is peoplehaving conversations ... online.
TheConversationPrism.comA set of communication tools
>> It levels the playing ﬁeld by giving you a voice.>> It gives you a direct connection to your clients.>> It gives your clients a direct connection to each other.
Answer these questions ...>> Who are our audiences?>> Where are they online?>> Why would they talk about us?>> How does this advance business objectives?>> Is it worth our time to talk to our customers?
What are the trends?>> Social interaction>> Personalized experiences>> Real-time, real-place information>> Everyone is a publisher
Steal these ideas>> Be the neighborhood concierge>> Customer service & FAQs>> Build brand buzz & referrals>> Leave a record for prospects to see>> Monitor & protect your reputation>> Build a broad online presence (SEO)>> Streamline communications
Build a broad presencewww.ﬂickr.com/photos/cardopoli/219069323/
A personalized experiencewww.ﬂickr.com/photos/cardopoli/219069323/
Broaden your reach>> Facebook >> Photo sharing (Flickr, Instagram)>> Twitter >> Video sharing (YouTube, Vimeo)>> Blogs >> Live streaming (Ustream)>> E-newsletters >> Discussion boards and forums>> LinkedIn >> Group texting (GroupMe)>> Niche social networks>> Location-based services (Yelp, Foursquare, Gowalla)
Streamline communicationsFrom Library of Congress on Flickr
Where to start?>> Claim Google Place>> Create a Facebook Page>> Install Google Analytics>> Search Google/Twitter for keywords>> Add “Share” buttons to your website>> Comment on a local/industry blog
One tool of many. www.ﬂickr.com/photos/tashland/259178493
Look at the whole picture.>> Your brand is how people perceive you. What other say about you is more important than ever before.>> Like it or not, people talk about your company. Participating helps you control the message.