Building Community: Social Media for Multifamily


Published on

Originally presented to the Houston Apartment Association on April 21, 2011, by Mike Whaling.

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Building Community: Social Media for Multifamily

  1. 1. Backchannel: #HAAAcesMike Whaling, 30 LinesBuilding Community:Social Media for
  2. 2. “53% of the content users read abouta company online comes from sourcesother than that company’s website.”>> International Social Media Research, Universal McCann
  3. 3. “Social media” is peoplehaving conversations ... online.
  4. 4. TheConversationPrism.comA set of communication tools
  5. 5. >> It levels the playing field by giving you a voice.>> It gives you a direct connection to your clients.>> It gives your clients a direct connection to each other.
  6. 6. Answer these questions ...>> Who are our audiences?>> Where are they online?>> Why would they talk about us?>> How does this advance business objectives?>> Is it worth our time to talk to our customers?
  7. 7. What are the trends?>> Social interaction>> Personalized experiences>> Real-time, real-place information>> Everyone is a publisher
  8. 8. Steal these ideas>> Be the neighborhood concierge>> Customer service & FAQs>> Build brand buzz & referrals>> Leave a record for prospects to see>> Monitor & protect your reputation>> Build a broad online presence (SEO)>> Streamline communications
  9. 9. Be the DJ
  10. 10. Customer service &
  11. 11. Build buzz & referrals
  12. 12. Let others do the talking
  13. 13. Leave a trail for others to see
  14. 14. Claim your
  15. 15. Monitor your reputation
  16. 16. How does a broad online presence help?
  17. 17. Build a broad
  18. 18. A personalized
  19. 19. Broaden your reach>> Facebook >> Photo sharing (Flickr, Instagram)>> Twitter >> Video sharing (YouTube, Vimeo)>> Blogs >> Live streaming (Ustream)>> E-newsletters >> Discussion boards and forums>> LinkedIn >> Group texting (GroupMe)>> Niche social networks>> Location-based services (Yelp, Foursquare, Gowalla)
  20. 20. Streamline communicationsFrom Library of Congress on Flickr
  21. 21. Where to start?>> Claim Google Place>> Create a Facebook Page>> Install Google Analytics>> Search Google/Twitter for keywords>> Add “Share” buttons to your website>> Comment on a local/industry blog
  22. 22. One tool of many.
  23. 23. How can we complement this with social media?
  24. 24. Itʼs not about you.
  25. 25. Know what success looks like.
  26. 26. Tools and resources?
  27. 27.
  28. 28.
  29. 29. Look at the whole picture.>> Your brand is how people perceive you. What other say about you is more important than ever before.>> Like it or not, people talk about your company. Participating helps you control the message.
  30. 30. Text my30 to 88000
  31. 31. Mike
  32. 32. Letʼs talk.