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Build your Business Series: Social Media 101Twitter, Facebook, Blogging & MorePresented for the Ottawa Chapterof Entrepren...
5 Things My Mother Taught Me<br />To Dream:  I *really* can do anything in life.<br />To Love:  To rely on, cherish and ap...
Our conversations become collective monologues, and we never really understand what’s going on inside another human being....
Telling You About Myself is Only One Side of the Equation<br />I don’t really know you.  Yet.<br />How can I get to know y...
Why Does “Being Known” Matter?<br />Shortens the “know, like and trust” timeline<br />People view you as an expert in your...
Our neural pathways have become accustomed to your sensory input patterns.<br />-- Riker, quoting Data&apos;s definition o...
Know, Like & Trust<br />People purchase services, products and advice from those they’ve built trust with.<br />To gain tr...
How Do You Achieve the Known Part?<br />Blogging (this talk covers the first two)<br />Social media<br />Speaking engageme...
Blogging 101 – Foundation <br />Create a blog that showcases your expertise and offers interactivity<br />WordPress is the...
Blogging 201 – Strategy <br />Carve out a niche topic area where you can really showcase your expertise<br />Blog often an...
Blogging 301 – Syndication<br />Spread the word about every blog post<br />Tweetly Updater (plug-in) will update Twitter<b...
Likeability is an ability to create positive attitudes in other people through the delivery of emotional and physical bene...
How Do You Achieve the Like Part?<br />Be authentic, transparent and real<br />Balance your personal life with your busine...
How Social Media Keeps You Real<br />Everything is transparent online<br />Connecting with multiple audiences showcases yo...
Social Media 101<br />Focus on the primary three<br />Facebook, Twitter and LinkedIn<br />Create accounts in your name and...
Social Media 201<br />Use Tools to Keep Responsiveness High But Not Distracting<br />TweetDeck for “in the moment” Twitter...
Social Media 301<br />Reach Out to People You Don’t Know<br />http://search.twitter.com - advanced search will let you fin...
Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.<br />-- S...
How Do You Achieve the Trust Part?<br />Give people the ability to “try you out”<br />Provide free teleseminars, info-prod...
Why Building a Tribe Equals Success<br />One-to-Many Approach<br />Your opinions, advice, answers and solutions should ser...
Engaging the Tribe<br />Create a group on Facebook or a Ning site where your tribe can hang out together online<br />Reach...
The 1-2-3 Approach<br />Create a Blog<br />Post often and post quality content<br />Engage and support commentary<br />Uti...
The people who get on in this world are the people who get up and look for the circumstances they want, and if they don’t ...
Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br />www.erinblaskie.com and www.bsetc.com<br />...
If you are not moving closer to what you want in sales (or in life), you probably aren&apos;t doing enough asking.<br />--...
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Entrepreneurial Moms - Ottawa Chapter Launch - Building Business with Social Media

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Entrepreneurial Moms - Ottawa Chapter Launch - Building Business with Social Media

Delivered January 20, 2010 by Erin Blaskie

Published in: Business
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Entrepreneurial Moms - Ottawa Chapter Launch - Building Business with Social Media

  1. 1. Build your Business Series: Social Media 101Twitter, Facebook, Blogging & MorePresented for the Ottawa Chapterof Entrepreneurial Moms<br />Erin Blaskie - www.erinblaskie.com<br />@ErinBlaskie (Twitter)<br />
  2. 2. 5 Things My Mother Taught Me<br />To Dream: I *really* can do anything in life.<br />To Love: To rely on, cherish and appreciate my family and friends (the family you choose).<br />To Play: That it was okay to play with my Barbie dolls long after other people thought it was acceptable.<br />To Fight: When I believe in something strongly enough, stand up for it but be fair.<br />To Choose: Always follow my heart and make choices I believe in.<br />
  3. 3. Our conversations become collective monologues, and we never really understand what’s going on inside another human being.<br />-- Stephen R. Covey,“The 7 Habits of Highly Effective People”<br />
  4. 4. Telling You About Myself is Only One Side of the Equation<br />I don’t really know you. Yet.<br />How can I get to know you?<br />Where do you engage most with your tribe?<br />Why is a tribe important?<br />How transparent are you in your activities?<br />What sort of tools are you utilizing in your biz?<br />
  5. 5. Why Does “Being Known” Matter?<br />Shortens the “know, like and trust” timeline<br />People view you as an expert in your industry which leads to credibility and opportunity<br />Expands your network allowing for engagement that may not have been possible before<br />As human beings, we need to feel validated and being known validates us individually<br />
  6. 6. Our neural pathways have become accustomed to your sensory input patterns.<br />-- Riker, quoting Data&apos;s definition of friendshipQuoted from Star Trek: The Next Generation<br />
  7. 7. Know, Like & Trust<br />People purchase services, products and advice from those they’ve built trust with.<br />To gain trust, you need to put yourself out there in a big way.<br />To gain trust, you need to have other people talking about you too.<br />To gain trust, you have to be known.<br />
  8. 8. How Do You Achieve the Known Part?<br />Blogging (this talk covers the first two)<br />Social media<br />Speaking engagements<br />Media (traditional or new)<br />Connecting with your peers / industry<br />General outreach<br />Marketing (offline and online)<br />
  9. 9. Blogging 101 – Foundation <br />Create a blog that showcases your expertise and offers interactivity<br />WordPress is the most popular and recommended blogging platform<br />Plug-ins like Twit This, Share This and Sociable make sharing a possibility between readers<br />Commenting (Disqus plug-in recommended) allows for a conversation to happen between yourself and the readers and even between the readers themselves<br />
  10. 10. Blogging 201 – Strategy <br />Carve out a niche topic area where you can really showcase your expertise<br />Blog often and do your research – higher quality blog posts increase your credibility<br />Create interesting, compelling and engaging blog posts by asking questions and encouraging comments<br />
  11. 11. Blogging 301 – Syndication<br />Spread the word about every blog post<br />Tweetly Updater (plug-in) will update Twitter<br />Facebook Notes can import your RSS feed<br />Ping.fm can syndicate to other social networks<br />LinkedIn allows you to import your blog feed and you can post to groups inside of LinkedIn<br />
  12. 12.
  13. 13. Likeability is an ability to create positive attitudes in other people through the delivery of emotional and physical benefits.<br />-- Tim Sanders, “The Likeability Factor”<br />
  14. 14. How Do You Achieve the Like Part?<br />Be authentic, transparent and real<br />Balance your personal life with your business life in a way that creates unique connections<br />Carve out the time in your schedule to interact, engage and build relationships<br />Network selflessly – engage with others without trying to sell yourself<br />
  15. 15. How Social Media Keeps You Real<br />Everything is transparent online<br />Connecting with multiple audiences showcases your diversity and authenticity<br />Sometimes forces you to deal with issues and contrasting opinions publicly<br />Avoids the “untouchable” phenomena that happens to some CEOs and company leaders<br />
  16. 16. Social Media 101<br />Focus on the primary three<br />Facebook, Twitter and LinkedIn<br />Create accounts in your name and your company name<br />Broadcast with a company Twitter account and engage / build relationships with personal account<br />Facebook profile / fan page in your name with secondary fan page for business(es)<br />
  17. 17. Social Media 201<br />Use Tools to Keep Responsiveness High But Not Distracting<br />TweetDeck for “in the moment” Twittering & Facebook connections<br />Hootsuite for pre-programmed Tweets<br />Tweetie for mobile Tweeting and Facebook / LinkedIn apps for mobile access<br />Twitter lists to cut down the “noise” and focus<br />
  18. 18. Social Media 301<br />Reach Out to People You Don’t Know<br />http://search.twitter.com - advanced search will let you find people similar to you<br />www.twellow.comand www.wefollow.com<br />Furthering Your Engagement<br />www.networkhippo.com offers users a way to track people through their various networks and e-mail<br />Keep track of your high engagers and provide them value often<br />
  19. 19. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.<br />-- Seth Godin, “Tribes”<br />
  20. 20. How Do You Achieve the Trust Part?<br />Give people the ability to “try you out”<br />Provide free teleseminars, info-products, a free consult or ask to speak at events<br />Let your tribe speak on your behalf<br />Create a testimonials PDF or “star” your best Tweets in Twitter and showcase them using http://twitter.com/goodies/widget_faves<br />Share your stories<br />
  21. 21. Why Building a Tribe Equals Success<br />One-to-Many Approach<br />Your opinions, advice, answers and solutions should service many people – not a single client<br />There is Power in Numbers<br />According to Noetic Sciences, a group of people who are all thinking alike is more powerful than a single mind<br />You Rely Less on “Slimy” Marketing & Let Your “Cheerleaders” Bring You Business<br />
  22. 22. Engaging the Tribe<br />Create a group on Facebook or a Ning site where your tribe can hang out together online<br />Reach out daily to people through social networks, e-mail and your blog<br />Provide tons of free content to attract in more people who think like you do<br />Reward the people who are consistent, reliable members of your tribe<br />
  23. 23. The 1-2-3 Approach<br />Create a Blog<br />Post often and post quality content<br />Engage and support commentary<br />Utilize & Integrate Social Media<br />Choose 1-3 networks and be fully present<br />Create new relationships and follow-up<br />Engage With People Every Single Day<br />
  24. 24. The people who get on in this world are the people who get up and look for the circumstances they want, and if they don’t find them, they create them.<br />-- George Bernard ShawQuoted from John Naisbitt’s “Mind Set!”<br />
  25. 25. Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br />www.erinblaskie.com and www.bsetc.com<br />erin@erinblaskie.com<br />Please e-mail me if you’d like (free):<br />5 Ways to Get More Love for Your Blog Posts<br />Social Media Automation Webinar Recordings<br />
  26. 26. If you are not moving closer to what you want in sales (or in life), you probably aren&apos;t doing enough asking.<br />-- Jack Canfield<br />

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