Twitter Presentation For Workshop


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Twitter Presentation For Workshop

  1. 1. Twitter for Business Presentation for Twitter-LinkedIn Workshop by Marilyn Moran
  2. 2. Introduction <ul><ul><li>Twitter is a free social networking service that allows you to stay connected in real time with friends, family, business associates, customers, and more. </li></ul></ul>
  3. 3. Statistics <ul><ul><li>According to The Nielsen Company, Twitter is the fastest growing social networking service on the web today. Just in the past year it’s grown over 1300%. </li></ul></ul>
  4. 4. Statistics <ul><ul><li>The largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost half of the site’s audience. </li></ul></ul>
  5. 5. Brands Using Twitter Successfully <ul><ul><li>Many brands are using Twitter as a customer service and feedback tool. They are also posting special offers, company news, company events, and aggregating blog posts and press releases. </li></ul></ul><ul><ul><li>Comcast – </li></ul></ul><ul><ul><li>-offer friendly customer support </li></ul></ul><ul><ul><li>JetBlue – </li></ul></ul><ul><ul><li>-offers customer service </li></ul></ul><ul><ul><li>Dunkin Donuts - </li></ul></ul><ul><ul><li>-offers special, Twitter-only discounts & giveaways </li></ul></ul><ul><ul><li>Ford – multiple accounts for specific business areas Ford Asia Pacific and Africa – Ford Customer Service – </li></ul></ul><ul><ul><li>Ford Drive Green – </li></ul></ul><ul><ul><li>Ford Drive One – </li></ul></ul><ul><ul><li>Ford Mustang – </li></ul></ul><ul><ul><li>Ford Trucks – </li></ul></ul><ul><ul><li>More Brands Who Tweet here : </li></ul></ul>
  6. 6. Getting Started Signing up is easy to do! Enter your name, desired user name, select a password, and your email address.
  7. 7. Getting Started: User Name Tips <ul><li>Use your real name, business, brand, or website name so people can easily find you. </li></ul><ul><li>User names are limited to 15 characters. So you may have to abbreviate your name. Avoid hyphens or underscores when possible. </li></ul><ul><li>If you have a large company and are going to have multiple people representing you, decide if you will be using one account also called a role account, or using multiple accounts. If you are using multiple accounts consider using a naming convention like TAADSkip or CoherentEd. </li></ul>
  8. 8. Getting Started: Setting up your profile You’re all signed up, now what? What do you use it for?  How do you find people to follow?  How to get people to follow back? Your profile/bio is very important. - Your full name or business name - Your location (people will search by location) - Linking to your website is a no brainer! - Bio should include relevant info about you or your company. Use keywords you want to target.
  9. 9. Getting Started: Upload Photo <ul><li>Adding a picture to your profile will assure others that your account is active and is real. </li></ul><ul><li>No Yes Yes </li></ul><ul><li>Personal account - use a headshot or personal picture. </li></ul><ul><li>Corporate account – use company logo or appropriate logo derivative. </li></ul>
  10. 10. Getting Started: Upload Background Backgrounds can be used to show additional identifiable information about you, your brand, or company & act as a call to action. custom background with additional information such as email address link to blog, customer support, etc. Taking the time to do this will set you apart from others and create online synergy.
  11. 11. Getting Started: Tweeting <ul><li>Tweets are the text-based messages, up to 140 characters, that are sent to and from people on Twitter. </li></ul><ul><li>What should you tweet? </li></ul><ul><li>Promote new services or products </li></ul><ul><li>Announce special deals, discounts, or giveaways </li></ul><ul><li>Publish company news items or “insider info” </li></ul><ul><li>Promote events/”live tweet” from events </li></ul><ul><li>Drive traffic to new pages of your website </li></ul><ul><li>Mention awards or special accomplishments </li></ul><ul><li>Post links to your blog posts or interesting news articles </li></ul><ul><li>Quotes or other interesting anecdotes </li></ul><ul><li>Questions to your followers for feedback & jump start conversations </li></ul>
  12. 12. Getting Started: Tweeting When should you tweet? Get into the habit of checking Twitter daily. Commit at least 15 minutes per day to check your Twitter stream, monitor your followers, search for followers, and tweet. If you have nothing to tweet about, find something interesting someone else has tweeted and “re-tweet” it. Re-tweeting is simply re-posting someone else's tweet on your Twitter stream. Most people will appreciate the re-tweet. Chances are they will re-tweet you in return when appropriate.
  13. 13. Getting Started: Twittequette <ul><li>General Twitter Etiquette </li></ul><ul><li>Twitter should not be used as merely a broadcasting tool. That is a sure-fire way for people to tune out and simply not follow your tweets. </li></ul><ul><li>DO @reply to people as often as you can; contribute to topics of interest – these replies should be conversational in tone where possible. DM (direct message) if it is a private message. </li></ul><ul><li>DO DM (direct message) people that DM you – especially if they are asking a question, want more info, or complimenting you or your product/service. </li></ul><ul><ul><li>Please be wary of spam accounts or others who auto-DM or try to sell you something. Use your best judgment whether to respond or not. </li></ul></ul><ul><li>DO tweet useful and informative items. </li></ul><ul><li>DO tweet positive, encouraging, and uplifting items. </li></ul>
  14. 14. Getting Started: Twittequette <ul><li>General Tweeting Etiquette, con’t </li></ul><ul><li>DO thank someone for re-tweeting a post. </li></ul><ul><li>. DO tweet only things you want people to know and are comfortable sharing. In other words, don’t tweet your home address! Public tweets are just that – public, for all to see, and FOREVER . </li></ul><ul><li>DO shorten URLs. There are many URL shorteners, some even track stats such as . </li></ul><ul><li>DO use hashtags (#) to call out keywords especially if others are. For example, many events set up a hashtag in advance for all to use while at the event. </li></ul><ul><li>DO attend local “tweetups” or host tweetups to network with others in person. </li></ul><ul><li>DON’T use auto-follow or auto-DM. This annoys many people. </li></ul><ul><li>DON’T use DM just to thank them for following and post a link to your website. This is considered rude & selling right off the bat. </li></ul><ul><li>DON’T beg for more followers. </li></ul>
  15. 15. Getting Started: Search By using Twitter search functions you can find what people are saying about you, your company, or within your industry. This can help you determine who to follow. Click on “Find People” in the top navigation links.
  16. 16. Getting Started: Search <ul><li>Finding People… </li></ul><ul><li>By keyword search </li></ul><ul><li>By email </li></ul><ul><li>Invite </li></ul><ul><li>Suggested Users – take this with a grain of salt! </li></ul>
  17. 17. Getting Started: Search Real Time Search – in footer links, click on “Search” or Real Time Search also includes trending topics, which are the hot topics at any given time.
  18. 18. Getting Started: Search <ul><li>Other Twitter Search Tools & Twitter Directories </li></ul><ul><li>Twellow – </li></ul><ul><li>Also known as the “Twitter Yellow Pages” </li></ul><ul><li>We Follow - </li></ul><ul><li>Browse by tag, or add yourself. </li></ul><ul><li>Monitter - </li></ul><ul><li>Allows you to search tweets in real time for a set of keywords </li></ul><ul><li>Tweetscan - </li></ul><ul><li>Sign up for email alerts on tweets for certain keywords </li></ul><ul><li>TwittGroups - </li></ul><ul><li>Find people by common interest, topic, or industry </li></ul>
  19. 19. Business Benefits: Publishing <ul><ul><li>Business Benefits of Using Twitter: Publishing Twitter is an instant publishing tool. It’s fast, concise, and highly interactive. Whether you’re posting a link to a new blog post, or issuing a press release, the information is released in real time. Keep in mind: it is important to balance your “promotional” tweets with tweets that are more “human” or conversational. For example: offer tips and advice that people will want to re-publish. </li></ul></ul><ul><ul><li>You can syndicate your Tweets by using the Twitter widget. </li></ul></ul><ul><ul><li>Upload the widget to your website, blog, or other profiles. </li></ul></ul><ul><ul><li>Click on “Apps” on the footer links to get the code. </li></ul></ul><ul><ul><li>TIP: You can also syndicate your blog posts to your </li></ul></ul><ul><ul><li>Twitter account by using </li></ul></ul>
  20. 20. Business Benefits: Relationships <ul><ul><li>Business Benefits of Using Twitter: Building Relationships & Community As with other forms of social networking, Twitter allows you to connect with people – people who are or may become your target customer or client. By connecting with people on Twitter it shows you are listening & available to them.  It puts a human face on your business. </li></ul></ul><ul><ul><li>Furthermore, learn who your readers are, find out what they want and care about, and find a way to supply it to them or point them in its direction. It’s shouldn’t be about you and what you have, it’s about them and what they need. Accomplishing this will promote loyalty to your company or brand. </li></ul></ul><ul><ul><li>QUALITY OVER QUANTITY : Don’t get obsessed about your number of followers or people you’re following. It’s the quality relationships that matter. In a nutshell: Engage with your audience… often! Give them a reason to evangelize your business or brand. </li></ul></ul>
  21. 21. Business Benefits: Branding <ul><ul><li>Business Benefits of Using Twitter: Branding </li></ul></ul><ul><ul><li>Twitter can be quite helpful in building or reinforcing your brand. By tweeting relevant, good quality information or links about your business or industry, it can align you with that industry. </li></ul></ul><ul><ul><li>Find and connect with other industry thought leaders. Read what others in your industry are tweeting, respond to, and share that information. Join the conversation about issues that are relevant to your industry. </li></ul></ul><ul><ul><li>As with any online venue, communication on Twitter should be in line with your overall messaging and emphasize your unique value proposition. </li></ul></ul><ul><ul><li>Reiterate what makes your business special without constantly tooting your own horn. </li></ul></ul><ul><ul><li>Don’t waffle on your company’s position or stance – even if you receive criticism or gripes. </li></ul></ul><ul><ul><li>Be consistent. </li></ul></ul>
  22. 22. Business Benefits: Business Development <ul><ul><li>Business Benefits of Using Twitter: Business Development Twitter is a powerful business development tool. By listening to your clients and prospects , you will find out what they would like to see, hear, taste, and experience. This is powerful feedback that you can use to adjust your current product or service offerings, or create new products or services. </li></ul></ul><ul><ul><li>If nobody is talking, ask questions. Don’t be afraid to ask questions. This will stimulate conversation. If nobody responds, keep trying. Don’t give up. </li></ul></ul><ul><ul><li>If you receive criticism, DON’T PANIC . Review & respond. Use the feedback to strive to be better! Continue listening and engaging the community. </li></ul></ul><ul><ul><li>. </li></ul></ul>
  23. 23. Business Benefits: Customer Support <ul><ul><li>Business Benefits of Using Twitter: Customer Support Promote your Twitter account as an additional way for your clients or customers to reach out to you. Respond to customer service related tweets as promptly as you can. Resolving customer problems in an efficient manner will give them another reason to evangelize you. </li></ul></ul><ul><ul><li>Using Twitter for customer support can be a cost-effective way to handle customer issues. It shouldn’t replace your customer service department, rather it should augment it. </li></ul></ul><ul><ul><li>Your customers or prospects are talking about you and/or challenges they have. Find them, reach out, and address their issues. </li></ul></ul><ul><ul><li>Note: encourage your followers NOT to disclose private data . </li></ul></ul>
  24. 24. Business Benefits: SEO <ul><ul><li>Business Benefits of Using Twitter: SEO </li></ul></ul><ul><ul><li>Twitter URLs, profiles and statuses are often indexed in the search engines. </li></ul></ul><ul><ul><li>Linking back to your website counts toward “inbound links” </li></ul></ul><ul><ul><li>Firefox browser plug-in “Greasemonkey” will show real time tweets in Google searches. </li></ul></ul>
  25. 25. Measuring ROI <ul><ul><li>Before embarking on any social media campaign, you must determine how and when you will define and measure ROI. </li></ul></ul><ul><ul><li>What metrics are important to you? </li></ul></ul><ul><ul><li>Followers? </li></ul></ul><ul><ul><li>Number of Re-Tweets? </li></ul></ul><ul><ul><li>Direct Messages? </li></ul></ul><ul><ul><li>Content of conversations? </li></ul></ul><ul><ul><li>Visits to website? </li></ul></ul><ul><ul><li>Install Google Analytics on your website and start to watch for visits coming from Twitter. Use custom URL’s to track referrals for specific campaigns or goals. </li></ul></ul><ul><ul><li>Measuring ROI isn’t always about “return on investment”. Think about it, what is your “Return on Ignoring”? Nothing, right? </li></ul></ul>
  26. 26. Useful Twitter Clients & Applications <ul><ul><li>Desktop Clients </li></ul></ul><ul><ul><li>TweetDeck - </li></ul></ul><ul><ul><li>Twhirl - </li></ul></ul><ul><ul><li>Seesmic - (also has video capability) </li></ul></ul><ul><ul><li>iPhone Apps </li></ul></ul><ul><ul><li>Tweetie - ($2.99) </li></ul></ul><ul><ul><li>Twitterific - </li></ul></ul><ul><ul><li>Managing Multiple Twitter accounts </li></ul></ul><ul><ul><li>HootSuite - </li></ul></ul><ul><ul><li>CoTweet - </li></ul></ul><ul><ul><li>SplitTweet - </li></ul></ul><ul><ul><li>For Fun </li></ul></ul><ul><ul><li>Twitter Grader - - will give your Twitter account a score & suggest recommendations to better your score. </li></ul></ul>
  27. 27. Promote Your Twitter Outside of Twitter <ul><ul><li>Once you have created a Twitter account and are tweeting, tell clients, colleagues, and other business associates that you are there. </li></ul></ul><ul><ul><li>Add link to your email signature </li></ul></ul><ul><ul><li>Add link or widget to your website </li></ul></ul><ul><ul><li>Blog about it </li></ul></ul><ul><ul><li>If you use an email list (such as Constant Contact), announce it to your list. </li></ul></ul><ul><ul><li>Add link to your business cards </li></ul></ul><ul><ul><li>Talk about Twitter offline. If you meet people who are on, offer to follow them and ask them to follow you in return. </li></ul></ul>
  28. 28. Summary/Contact Us <ul><ul><li>The key to using social media (such as Twitter) is in creating a comprehensive strategy that suits your needs and goals. This strategy should include the objectives and outcomes you wish to accomplish. </li></ul></ul><ul><ul><li>Contact us to learn how we can help you develop a sound social media strategy for your business. </li></ul></ul><ul><ul><li>Team and a Dream </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>877-DREAM.05 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>