Twitter Do’s and Don’ts<br />A Kenny Norton and Lucas Walker Production<br />
Importance<br />Shows we are knowledgeable and “GET IT”<br />Can bring forth and understand client needs better<br />Creat...
Do’s<br />Follow clients<br />Email signature<br />Connect with clients on Linkedin<br />Link to Twitter on Linkedin (Don’...
Follow clients<br />Follow clients on Twitter<br />Especially if they follow you already<br />
Email Signature<br />If you’re serious about it, put it in your email signature<br />Once it’s here, be conscious<br />
Connect with clients on Linkedin<br />Be proactive, creates a friendly bond and shows your social savvy<br />
Integrated solution w/ Outlook<br />
Link Don’t Sync!<br />
Follow People!<br />
Don’ts	<br />Don’t spam your timeline<br />Pushing only your own content<br />Be a ghost<br />
Spamming your timeline<br />Make every post something - A link, photo, opinion, etc, <br />
Pushing only your content<br />People like people who RT and reply<br />The more you share other people’s content, the mor...
Being a Ghost<br />No profile pic, no background, no bio, locked profile<br />Hardly ever tweet, or only post boring conte...
Corporate Responsibility<br />Disclosure<br />Client awareness<br />Maintain your own voice<br />
Disclosure<br />Disclose client relationship<br />If you wouldn’t be talking about them anyway you should disclose it.<br ...
Client Awareness<br />Know who the clients are<br />Don’t post anything you wouldn’t want them to see<br />
Keep Your Own Voice<br />It’s your Twitter account <br />Don’t be afraid to share your own thoughts and opinions<br />
Tools<br />Klout – Influence metric – Set up your account<br /> Twitter management tool <br />Tweetdeck<br />Hootsuite<br ...
Klout<br />http://www.klout.com – Sign up!<br />Standard for influence<br />
http://www.tweetdeck.com<br />Desktop/mobile/web social media dashboard<br />
Based in Vancouver, Canada<br />Pro ($6 month) Professional version ($1500 month)<br />Built in analytics and Automatic Re...
Competition using 3rd party apps<br />Klout integration<br />
Twitter Lists<br />Group important or similar twitter users<br />Helps you cut through the clutter<br />Follow others’ and...
Lists<br />
Resources<br />Linkedin.com<br />Klout.com<br />Tweetdeck.com<br />Hootsuite.com<br />Seesmic.com<br />Bit.ly<br />WeFollo...
Any Questions?@KennyNorton@WalkerLucas<br />
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Twitter do's and don'ts

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A brief presentation on Twitter and social media do's and don'ts in the workplace.

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Twitter do's and don'ts

  1. 1. Twitter Do’s and Don’ts<br />A Kenny Norton and Lucas Walker Production<br />
  2. 2. Importance<br />Shows we are knowledgeable and “GET IT”<br />Can bring forth and understand client needs better<br />Create stronger relationships<br />Being knowledgeable of Sysomos messaging (blogs)<br />Finger on the pulse of the industry<br />
  3. 3. Do’s<br />Follow clients<br />Email signature<br />Connect with clients on Linkedin<br />Link to Twitter on Linkedin (Don’t Sync)<br />Follow people<br />
  4. 4. Follow clients<br />Follow clients on Twitter<br />Especially if they follow you already<br />
  5. 5. Email Signature<br />If you’re serious about it, put it in your email signature<br />Once it’s here, be conscious<br />
  6. 6. Connect with clients on Linkedin<br />Be proactive, creates a friendly bond and shows your social savvy<br />
  7. 7. Integrated solution w/ Outlook<br />
  8. 8. Link Don’t Sync!<br />
  9. 9. Follow People!<br />
  10. 10.
  11. 11. Don’ts <br />Don’t spam your timeline<br />Pushing only your own content<br />Be a ghost<br />
  12. 12. Spamming your timeline<br />Make every post something - A link, photo, opinion, etc, <br />
  13. 13. Pushing only your content<br />People like people who RT and reply<br />The more you share other people’s content, the more they will share yours<br />
  14. 14. Being a Ghost<br />No profile pic, no background, no bio, locked profile<br />Hardly ever tweet, or only post boring content<br />People should remember you and how why they followed you <br />
  15. 15. Corporate Responsibility<br />Disclosure<br />Client awareness<br />Maintain your own voice<br />
  16. 16. Disclosure<br />Disclose client relationship<br />If you wouldn’t be talking about them anyway you should disclose it.<br />Legal grey area<br />
  17. 17. Client Awareness<br />Know who the clients are<br />Don’t post anything you wouldn’t want them to see<br />
  18. 18. Keep Your Own Voice<br />It’s your Twitter account <br />Don’t be afraid to share your own thoughts and opinions<br />
  19. 19. Tools<br />Klout – Influence metric – Set up your account<br /> Twitter management tool <br />Tweetdeck<br />Hootsuite<br />Seesmic<br />Twitter lists<br />We Follow.com to find like-minded people<br />Bit.ly – Track your clicks for incentive <br />
  20. 20. Klout<br />http://www.klout.com – Sign up!<br />Standard for influence<br />
  21. 21.
  22. 22. http://www.tweetdeck.com<br />Desktop/mobile/web social media dashboard<br />
  23. 23. Based in Vancouver, Canada<br />Pro ($6 month) Professional version ($1500 month)<br />Built in analytics and Automatic Reports<br />Hootsuite university<br />
  24. 24. Competition using 3rd party apps<br />Klout integration<br />
  25. 25. Twitter Lists<br />Group important or similar twitter users<br />Helps you cut through the clutter<br />Follow others’ and create your own<br />
  26. 26. Lists<br />
  27. 27.
  28. 28. Resources<br />Linkedin.com<br />Klout.com<br />Tweetdeck.com<br />Hootsuite.com<br />Seesmic.com<br />Bit.ly<br />WeFollow.com<br />http://twitter.com/#!/sysomos/team<br />
  29. 29. Any Questions?@KennyNorton@WalkerLucas<br />

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