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Putting the “P” back in PR

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Putting the “P” back in PR

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Integrating Social Media Outreach into your Communications Strategies. My intro to social media presentation for public relations professionals at the Central Michigan PRSA.

Integrating Social Media Outreach into your Communications Strategies. My intro to social media presentation for public relations professionals at the Central Michigan PRSA.

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Putting the “P” back in PR

  1. 1. Putting the “P” back in PR Integrating Social Media Outreach into your Communications Strategies
  2. 2. It’s no longer just about the media
  3. 3. Social Networks Empower Everyone Brian Solis blogs at PR 2.0 http://briansolis.com
  4. 4. Information Travels Differently David Armano blogs at Logic+Emotion – http://darmano.typepad.com
  5. 5. Where to begin?
  6. 6. They Say Press Releases are Dead
  7. 7. But, that’s not really true
  8. 8. They just need to be adapted for sharing and search Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/
  9. 9. SEO – Search Engine Optimization Create content that is easily found by consumers AND journalists
  10. 10. SEO Basics For more information about SEO, read Lee Odden’s blog, http://toprankblog.com/
  11. 11. Google AdWords Keyword Tool
  12. 12. Google Trends
  13. 14. Start Reading Blogs http://adage.com/power150/
  14. 15. RSS <ul><li>Real Simple Syndication </li></ul><ul><li>Delivers latest posts in a reader or via email </li></ul><ul><li>RSS address differs from the URL </li></ul>
  15. 16. Build relationships with bloggers before you need them
  16. 18. Put down your shotguns In other words, DO NOT email blast your press release
  17. 19. The Don’ts of Blogger Outreach
  18. 20. Blogger Outreach Best Practices <ul><li>Know what they write about </li></ul><ul><li>Know what their readers expect </li></ul><ul><li>Check their blog for a pitch policy </li></ul><ul><li>Be personal and as authentic as possible – do not use “key messaging” that you would not use in casual conversation </li></ul><ul><li>Do not send a pitch that you wouldn’t mind having posted to the Internet </li></ul>
  19. 21. Searching for the right bloggers
  20. 22. Subscription Services <ul><li>Radian 6 – Sentiment, comments, influence, trends, authority and internal response tracking </li></ul><ul><li>CrimsonHexagon – Sentiment and comments </li></ul><ul><li>VibeMetrix – Sentiment, comments and internal response tracking </li></ul>
  21. 23. Social Media Newsrooms <ul><li>Shhhhhhhh , they’re really just blogs </li></ul>
  22. 24. Social Media Newsrooms Shareable and Searchable
  23. 25. Questions?
  24. 26. For more information <ul><li>Technorati State of the Blogosphere report/2008 </li></ul><ul><li>One half of all blog readers say they trust bloggers’ purchase recommendations </li></ul><ul><li>Brian Solis blogs at PR 2.0 http://briansolis.com </li></ul><ul><li>Lee Odden blogs http://toprankblog.com/ </li></ul><ul><li>Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/ </li></ul>
  25. 27. Thank You Thank You Thank You <ul><li>Shannon Paul </li></ul><ul><li>http://veryofficialblog.com/ </li></ul><ul><li>http://twitter.com/shannonpaul/ </li></ul><ul><li>http://friendfeed.com/shannonpaul/ </li></ul><ul><li>http://linkedin.com/in/shannonpaul/ </li></ul>

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