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Online Networking Tips For Canadian Magazine Writers: LinkedIn, Twitter & Facebook

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  1. 1. The Online Networker Doesn’t Do Lunch Lisa Murphy, ;
  2. 2. <ul><li>“ The networking that matters is helping people achieve their goals.” Seth Godin, best selling author & entrepreneur </li></ul><ul><li>“ I don’t do lifecasting but mindcasting on Twitter,” says Jay Rosen, NYU journalism professor. “I’ve hand-built my own tipster network.” </li></ul><ul><li>“ It’s not who you know, but who knows of you.” Guy Kawasaki, author, Alltop founder </li></ul><ul><li>&quot;You should only follow people who you trust, you think are interesting, or that you learn from,&quot; says Jeremiah Owyang, a senior Forrester analyst. </li></ul>Networking Wisdom
  3. 3. <ul><li>Magazine editors have never been busier – rarely assign pitched articles, so you need to stay top of mind </li></ul><ul><li>Opportunity to learn from other journalists, editors, professors and experts </li></ul><ul><li>Chance to share latest work and get new leads, insights on trends, etc. </li></ul><ul><li>Create new business opportunities and renew old business acquaintances </li></ul><ul><li>Get breaking news and find new story sources </li></ul><ul><li>Your competitors (and colleagues) are doing it </li></ul>Why Online Networking Matters
  4. 4. <ul><li>LinkedIn has over 41 million members in over 200 countries (1 million in Canada), including HR </li></ul><ul><li>Online resume with recommendations </li></ul><ul><li>Ability to connect with editors and writing stars you know (barely) </li></ul><ul><li>Find out about jobs before they’re posted </li></ul><ul><li>Keep people abreast of your recent successes (and challenges) </li></ul>How LinkedIn Can Benefit You
  5. 5. <ul><li>Join groups, find experts, ask questions within groups </li></ul><ul><li>Share SlideShare presentations </li></ul><ul><li>Post WordPress blogs </li></ul><ul><li>Get expert responses from LinkedIn Answers </li></ul><ul><li>Be proactive and collaborative for best results </li></ul>What’s New On LinkedIn
  6. 6. <ul><li>DO </li></ul><ul><li>Update your status at least once a week, with links to work </li></ul><ul><li>Include a recent picture </li></ul><ul><li>Include website or blog address (post blogs, too) </li></ul><ul><li>Seek and give recommendations </li></ul><ul><li>Join relevant groups; share wisdom; ask questions </li></ul><ul><li>Make sure your LinkedIn profile is public </li></ul>LinkedIn Dos & Don’ts <ul><li>DON’T </li></ul><ul><li>Rush your bio and summary. Keyword it. </li></ul><ul><li>Overstate your credentials </li></ul><ul><li>Connect with people whom you’ve never worked or connected with </li></ul><ul><li>Avoid your friends </li></ul><ul><li>Ignore the LinkedIn Updates </li></ul><ul><li>Get complacent – keep linking </li></ul>
  7. 7. <ul><li>Ann Smarty is now Director of Media at Search & Social Media, LLC </li></ul><ul><li>Emdad Ahmed * LION * Looking for Sales Manager for New York Office </li></ul><ul><li>Marnie Peters has joined 3 groups, including Rotman MBAs (University of Toronto) and ThoseinMedia (The Who's Who in All of Media) </li></ul><ul><li>Anji Barton is reading Groundswell: Winning in a World Transformed by Social Technologies </li></ul><ul><li>Ann Smarty recommends colleague Loren Baker Managing Partner at Search & Social Media, LLC “ Loren is an awesome person to work with: he is reliable, easy-going and creative. I enjoy following ...” </li></ul><ul><li>Ellen Friedland , Susan Brozek Scott and Joanne Quinn Smith commented on: Can Journalists be Entrepreneurs? </li></ul>Good LinkedIn Use
  8. 8. <ul><li>Joe Chidley, editor of Canadian Business </li></ul><ul><li>Lindsay Borthwick, editor of GreenLiving </li></ul><ul><li>Jacqueline Kovacs, deputy editor, Today’s Parent </li></ul><ul><li>Lesa Hannah, beauty editor at FASHION magazine </li></ul>Magazine Editors on LinkedIn <ul><li>Meredith Erickson, Editor at Large, Maisonneuve </li></ul><ul><li>Penny Caldwell, editor at Cottage Life </li></ul><ul><li>Ian Portsmouth at Profit Magazine </li></ul><ul><li>PLUS, other writers to connect with </li></ul>
  9. 9. <ul><li>How to use LinkedIn </li></ul><ul><li>Journalists Should Customize Social Networks to Maximize Experience </li></ul><ul><li>WSJ rules for social media conduct: </li></ul><ul><li>Using LinkedIn: a journalist's guide </li></ul><ul><li>Ten Ways to Use LinkedIn to Find a Job </li></ul>Helpful LinkedIn Articles
  10. 10. <ul><li>Quadrupled traffic; 17 million U.S. visitors in April alone </li></ul><ul><li>Breaking news updates by the second </li></ul><ul><li>Ability to share your expertise with influential people in your field, including editors, authors, experts and journalism stars </li></ul><ul><li>Find out about jobs before they’re posted; connect with HR managers </li></ul><ul><li>Keep people abreast of your recent work </li></ul><ul><li>Follow trends, get story ideas </li></ul>How Twitter Can Benefit You
  11. 11. Twitter Dos <ul><li>Participate in conversations such as #journchat and #editorchat </li></ul><ul><li>Ask questions </li></ul><ul><li>Share knowledge, stats and findings (with links & sources) </li></ul><ul><li>Share opinions that you’d be willing to discuss at any work gathering </li></ul><ul><li>Find people through,,, Mr. Tweet </li></ul><ul><li>Retweet people, respond, thank and praise </li></ul><ul><li>Be warm, genuine and professional </li></ul><ul><li>Use professional photo, not avatar </li></ul>
  12. 12. Good Twitter Use
  13. 13. <ul><li>Be informed and knowledgeable </li></ul><ul><li>Only 11% of consumers use RSS, so that makes you a superstar </li></ul><ul><li>Most magazine websites, Google News, blogs, all sites, have RSS Feeds </li></ul><ul><li>Gain a deeper understanding of your beats, use Google Alerts </li></ul><ul><li>Educate yourself on new and upcoming topics </li></ul><ul><li>Get new story ideas </li></ul>Share Information From RSS Feeds
  14. 14. Twitter Don’ts <ul><li>Protect your tweets </li></ul><ul><li>Make it all about you, you, you </li></ul><ul><li>Say something you’d regret if an editor or employer saw it on Google </li></ul><ul><li>Be dishonest if you’re researching a story </li></ul><ul><li>Disparage people, just block or unfollow </li></ul><ul><li>Follow only people you know </li></ul><ul><li>Tweet about something that would be better sent via direct message (DM) </li></ul>
  15. 15. <ul><li>@lisatant (Flare) </li></ul><ul><li>@pennycaldwell (Cottage Life) </li></ul><ul><li>@gfscott (THIS Magazine) </li></ul><ul><li>@ Ian_Portsmouth (Profit) </li></ul><ul><li>@meganmcchesney (Canadian Family) </li></ul><ul><li>@VlatonaSHAPE (Shape Magazine) </li></ul>Magazine Editors On Twitter
  16. 16. Other Media People On Twitter
  17. 17. <ul><li>The Best Techniques For Building Your Tribe On Twitter The Right Way </li></ul><ul><li>How To Use Twitter As A Twool: </li></ul><ul><li>How to Get More Followers on Twitter </li></ul><ul><li>10 Cool Twitter Tools: </li></ul><ul><li>Twitter: What You Can Do And How You Can Do It: </li></ul><ul><li>Twitter Etiquette: Five Dos and Don'ts </li></ul>Helpful Twitter Articles
  18. 18. <ul><li>200,000,000 active Facebook users today </li></ul><ul><li>Editors frequently use Facebook to e-mail writers for whom they don’t have contact info </li></ul><ul><li>Post updates about published work to encourage magazine sales or increase traffic (editors appreciate) </li></ul><ul><li>Great opportunity to find sources via your friends and Facebook Groups </li></ul>How Facebook Can Help You
  19. 19. <ul><li>DO </li></ul><ul><li>Decide whether FB is personal or professional, set privacy settings </li></ul><ul><li>Update your status daily, with links to work </li></ul><ul><li>Include links to your site, blog, LinkedIn & Twitter pages </li></ul><ul><li>Use your status updates and groups to find story sources </li></ul><ul><li>Join groups; help other journalists by sharing </li></ul>Facebook Dos & Don’ts <ul><li>DON’T </li></ul><ul><li>Connect with people whom you don’t consider friends or close colleagues </li></ul><ul><li>Post pictures or posts that could damage your reputation </li></ul><ul><li>Complain about your current editor, story or employer </li></ul><ul><li>Litter your page with annoying apps </li></ul><ul><li>Friend story sources </li></ul>
  20. 20. <ul><li>Facebook Etiquette: Five Dos and Don'ts </li></ul><ul><li> </li></ul><ul><li>Facebook for journalists </li></ul><ul><li>How Should Journalists Use Facebook? </li></ul>Helpful Facebook Articles
  21. 21. <ul><li>YouTube, Reddit, Digg, FriendFeed, NewsVine, StumbleUpon, etc. etc. </li></ul><ul><li>Read 50 Social News Websites: A List of General and Niche Social Media Communities : </li></ul>Other Social Media Opportunities
  22. 22. Don’t Forget E-mail <ul><li>You don’t have to send a pitch – simply send a quick e-mail to editors you work with letting them know you’re free. </li></ul><ul><li>Ensure your e-mail signature includes your phone number, invoicing address, LinkedIn & Twitter address, or links to your published work. </li></ul>
  23. 23. <ul><li>E-mail or tweet with congratulations or praise to editors and writers on recent awards or stories </li></ul><ul><li>Consider holiday gifts for the editors you’ve worked with (even homemade cookies) </li></ul><ul><li>Deliver great results, on time, and show a positive attitude to everyone on staff (online and off) </li></ul><ul><li>Help your editors (and fellow writers) to get more out of social media, too! </li></ul>Spread The Love (And Professionalism)
  24. 24. <ul><li>How Journalists Can Leverage Social Media </li></ul><ul><li>How to turn online social networking into real-life relationships </li></ul><ul><li>Social Networking for Journalists </li></ul>Other Helpful Articles