The website homepage for an alternative rock band features a header and logo displayed consistently across all pages to promote brand recognition. It uses a black, white, and grey color scheme aligning with the band's album theme and dark genre stereotypes to appeal to their youthful audience. The homepage includes a slideshow of photos of the band, live updates of band activities, and a list of tour dates that fans can click to purchase tickets, helping to promote the band's tour and engage their social media-focused young fans.

1. The header on the home page is
shown on every page of the
website as it promotes the
band’s name. Their logo is also
in the centre so that it is
recognisable and familiar to the
audience. The colour scheme is
black, white and grey to follow
the theme of the album and the
logo. This conforms to the
alternative rock genre as it
presents the dark stereotype of
the genre which appeals to the
youthful target audience.
The navigation bar is located at
the top of every page so that it
is accessible by the audience
and allows them to easily access
every page.
The main feature of the home
page is the slideshow of photos
displaying the band. This adds
some colour to the website as
well showing what the band has
been up to . Fans usually like to
look at photos of their favourite
artists so aspect would appeal
to the youth.

2. The home page also includes a
live feed of the band updates.
This is so that the fans are
able to keep up with what the
band are up to
(interviews, new videos, etc.)
The young target audience are
very involved in social
networking, such as
Twitter, so this feature is
relevant for the age group.
Also included on the home
page is the tour dates to
remind the audience to buy
tickets (which they can do by
clicking the link provided).
This promotes the band’s tour
and professionalism.