.s and conventions

1. B R I T P O P
W E B S I T E
R E S E A R C H
E S T E L L A WA D H A M

2. Britpop is a mid-1990s British-based music and culture
movement that emphasised Britishness. It produced brighter,
catchier alternative rock, partly in reaction to the popularity of the
darker lyrical themes of the US-led grunge music. Bands such as
pulp, oasis, blur, suede and supergrass are examples of brit pop
bands. (source Wikipedia)

3. The first thing you see on
the website is a band
photo and their name,
attracting fans to this
website.
It has a clear menu bar
with news, events and
about them. The
"newsletter" asks fans to
sign up and receive
latest information about
the band, this makes
fans feel closer to the
band, growing the
audience
Sans serif font has been
used as it's easy to read
and modern therefore
appropriate for a young
target audience.
Neutrual colours are
used to attract
attention to the band
and their name as they
are the focus on the
front page
The website has stayed
up to date with marketing
by adding social media
platforms, appealing to a
younger audience.

4. The rest of the website
Promoting new
songs increases
audience size,
hooking them on
to the band
Promotio
n of the
music
video
entertains
the
audience
and
encourag
es
replays
Newsfeed,
the fans
feel more
connected
to the
band.
The overall colour theme of pale blue is used
as it attracts many different ages and fits well
with the home page (which is cream)

5. blurs home page is simple but eye catching as
there's a contrast between the black and white
tones, hence making it easy to read for fans.
The sans serif font makes the
website easy to understand due to
the clean crisp lines, therefore
attracting more people as it's easy
to read
The social media icons in
the top left hand corner help
advertise to a younger
audience such as ages 16-
25. Social media also helps
fans feel more
interconnected and build up
a community.

6. The "news" heading features
latest nominations for awards,
new videos and other big
announcements
The "Bio" gives a short
biography on blurs career,
referencing albums and song
releases
The "music" headline links to
a page with all blur's albums,
promoting all their songs.
The "tour", gives information
about new and upcoming
tours/ events that blur will be
attending
Similarly, to Scouting for girls,
blur has a sign-up feature for
updates, so fans feel closer to
the band
The "store" headline refers to
blurs store where you can buy
merchandise, and this is
especially popular with the
mainstream audience

7. Oasis' home page has the
generic features of a band home
page however additions such as
a scroll feature and animated
background. These two features
add an element of excitement
and attract people to the
page. the animated background
features past tours and events ,
exciting fans as that could be
them.
They have a latest news page,
which keeps their fans up to
date.
Oasis-
Homepage
Oasis also have social media links,
keeping younger audiences interacting
with them.

8. "music" highlight has a short
story on oasis' success with
albums below it
"gigs" section, promoting
the band.
Selection of "videos" to promote the
band further and encourage replays.
"photos"
"press" has past press reviews
and covers to show their
success and how others view
them.
The "news" page keeps fans up
to date
The "band" page introduces every
band member, making fans feel more
connected to the band as it seems
more personal.
The "shop" headline links to another
website of oasis' official shop, selling
merchandise. (which is popular with
fans)

9. Comparisons.
When comparing all three Britpop
bands websites, they all have a
similar layout and headers
however different
features. scouting for girls'
website has a cream and pale
blue colour theme connoting
happiness which is a theme within
their songs "she's so lovely" as an
example. In comapison, Oasis'
and blur's websites are darker
with bold white sans serif fonts.
Oasis have a animated
background while blur has a plain
blackbackground, focusing all
attention to the writing.

10. conclusion
The purpose of all three websites is to advertise the band's music
while allowing fans to access to information about them. The
websites also have high commercial value as they all advertise
merchandise tickets and latest songs. It is conventional for the
homepages to have menu bars, taking the consumer to other
pages straight away. The three websites are also generally
designed with a colour theme making them aesthetically pleasing
for consumers, therefore attracting more money and publicity.