1. TASKS
Name a radio station that plays predominately each of the following radio formats
Adult Contemporary Cloud 9
Recurrent Capital FM
Easy Listening KISS Hits
Classical Classic FM
Rock n Roll Rock.FM Radio
Indie Rock Kinetic Radio
Asian BBC Radio Asian
Gold Gold
2.
3. Types:
Broadcastradio (publicservice,commercial)
The two types of broadcast radio stations each develop their playlists for a variety of reasons.
Each of the public service stations have specific demographic profiles that their music is
supposed to appeal to whereas commercial radio stations intended target audience dictates the
music that their station plays.
Internet radio (publicservice,commercial);
Internet radio services are usually accessible from anywhere in the world—for example, one
could listen to an Australian station from Europe or America. Some major networks like CBS
Radio and Citadel Broadcasting (except for news/talk and sports stations) in the US, and
Chrysalis in the UK restrict listening to in-country because of music licensing and advertising
concerns. Internet radio remains popular among expatriates and listeners with interests that
are often not adequately served by local radio stations (such as eurodance, progressive rock,
ambient music, folk music, classical music, and stand-up comedy). Internet radio services
offer news, sports, talk, and various genres of music—every format that is available on
traditional radio stations.
In-storeaudio (promotional,ambient)
Many major shopping centres and major retailers use in store audio for a couple of major
reasons. These can be for promotional purposes where songs are used to promote products
and sales or where they choose to play ambient sounds to create a relaxing mood or
atmosphere while patrons wander around the premises.
4. Styles:
Tasks
Listen to a radio show of your choice for 1 hour and take note on the following aspects
ratio of speech or other audio to music
(How much time was given to music/general
speech/ news & Weather etc.)
BBC Radio 4 is a formative radio station, so
there is more talking then music
branding and identification (How many times
do you hear the station name/logo/jingle)
The radio station is named every ~10 minuets
Was the content chosen for aesthetic reasons It was talking about current affairs because in
the morning they talk about current affairs
Was it suitable for its intended target
audience
Yes
Presenters style:
Personality
Anonymous
The presenters were very formal
vocal delivery:
conversational
informative
The way the conversations were like were
very formal and
5. Be able to create music sequences for different audiences
Our assignment task relates to producing a 1 hour radio show for a designated target
audience.
Content: specific formats, eg CHR, AC, gold, recurrent, easy listening; appropriate to time
period (breakfast, daytime, drive-time, evening); duration (for broadcasting, for internet, for
in-store)
Tasks
Prepare a playlist for an hours show for two completely different radio formats
Format 1 – Classic Rock/Recurrent Format 2 – Classic Rap/Recurrent
Queen - Liar
https://www.youtube.com/watch?v=oU7rqB9
E_0M
Run Dmc - My Adidas
https://www.youtube.com/watch?v=dA8DsU
N6g_k
Jimi Hendrix – Purple Haze
https://www.youtube.com/watch?v=fjwWjx7
Cw8I
NWA – Express Yourself
https://www.youtube.com/watch?v=u31FO_
4d9TY
The Beatles – Help!
https://www.youtube.com/watch?v=8xqLfz_
LPm4
Beastie Boys – Intergalactic
https://www.youtube.com/watch?v=ln-
Jq6X6p-g
Phil Collins – I Don’t Care Anymore
https://www.youtube.com/watch?v=xLpfbcX
Teo8
MC Hammer – U Can’t Touch This
https://www.youtube.com/watch?v=otCpCn0
l4Wo
Bon Jovi – Livin’ On A Prayer
https://www.youtube.com/watch?v=lDK9QqI
zhwk
The Notorious B.I.G. – Juicy
https://www.youtube.com/watch?v=_JZom_
gVfuw
Gerry Rafferty – Baker Street
https://www.youtube.com/watch?v=Fo6aKn
RnBxM
Ice Cube – Check Yo Self
https://www.youtube.com/watch?v=5aAbOg
dbTbM
Toto - Africa
https://www.youtube.com/watch?v=FTQbiN
vZqaY
House of Pain – Jump Around
https://www.youtube.com/watch?v=vfblUSC
aAQk
Pink Floyd – Another Brick In The Wall
https://www.youtube.com/watch?v=5IpYOF
4Hi6Q
Dr Dre Feat. Snoop Dog – Still Dre
https://www.youtube.com/watch?v=x7yPhEx
dj3E
Bee Gees – Stayin’ Alive
https://www.youtube.com/watch?v=I_izvAbh
ExY
2Pac – Changes
https://www.youtube.com/watch?v=uS4CvC
GFyqc
6. Discuss why you made the choices above
Audiences: eg age group, social class, gender, lifestyle, sexual orientation,
geodemographics, local, regional, national
Tasks
Prepare a playlist for an hours show for two completely different audiences
Audience 1 – Contemporary Rock Audience 2 Contemporary Rap
Oasis - Wonderwall
https://www.youtube.com/watch?v=6hzrDece
EKc
Skepta Feat. JME – That’s not me
https://www.youtube.com/watch?v=dyONbq
ggasY
Arctic Monkeys – One For The Road
https://www.youtube.com/watch?v=qN7gSM
PQFss
JME Feat. Giggs – Man Don’t Care
https://www.youtube.com/watch?v=rivFCw
wvoh8
Tokyo Police Club – Bambi
https://www.youtube.com/watch?v=smqNtB
XN5Mc
Stormzy – Shut Up
https://www.youtube.com/watch?v=RqQGU
JK7Na4
Imagine Dragons – Radioactive
https://www.youtube.com/watch?v=iO_WxY
C34eM
Eminem – Rap God
https://www.youtube.com/watch?v=XbGs_q
K2PQA
Maroon 5 - Maps
https://www.youtube.com/watch?v=xj6fHiF8
Osg
Jay Rock Feat. Kendrick Lamar – Hood
Gone Love It
https://www.youtube.com/watch?v=P1NDsx
VCo_Q
Franz Ferdinand – Take Me Out
https://www.youtube.com/watch?v=GhCXAi
Nz9Jo
Kendrick Lamar – ADHD
https://www.youtube.com/watch?v=QjlFqgR
bICY
Format 1
Classic Rock is a genre of music that I enjoy and is a playlist that is aimed at an older
audience
Format 2
ClassicRap isa genre of music that I enjoyandthat I am aimingitat olderpeople andyounger
7. Bastile - Pompeii
https://www.youtube.com/watch?v=F90Cw4l
-8NY
50 Cent – In Da Club
https://www.youtube.com/watch?v=5qm8PH
4xAss
Queens of the Stone Age – Go With The
Flow
https://www.youtube.com/watch?v=DcHKO
C64KnE
Ice Cube – Gangsta Rap Made Me Do It
https://www.youtube.com/watch?v=N8Ggun
jEJA8
The Killers – Mr. Brightside
https://www.youtube.com/watch?v=gGdGFt
wCNBE
Dr Dre Feat. Eminem, Skylar Grey – I Need
A Doctor
https://www.youtube.com/watch?v=MIprlTw
5uhc
30 Seconds To Mars – Kings And Queens
https://www.youtube.com/watch?v=hTMrlH
HVx8A
Wiz Khalifa – We Dem Boyz
https://www.youtube.com/watch?v=UX6K7
waag5Q
Discuss why you made the choices above
Audience 1
The audience that will like this playlist are people who are young and like modern rock
Audience 2
The audience thatwill like thismusicwill be ayounger audience andpeople wholikemodernrap
8. Context: eg broadcasting, internet, in-store (using sales techniques and promotion, point-of-
sale advertising, brand awareness, general promotion, ambient music); targeting demographic
groups (age, social class, gender)
Tasks
Prepare a playlist for an hours show for two completely different contexts
Context 1- A Shopping Centre Context 2 Night Club
Adele - Hello
https://www.youtube.com/watch?v=YQHsX
MglC9A
Deadmau5 – The Veldt
https://www.youtube.com/watch?v=xvtNS6
hbVy4
Drake – Hotline Bling
https://www.youtube.com/watch?v=uxpDa-c-
4Mc
Pegboard Nerds – Hero
https://www.youtube.com/watch?v=5lLclBf
Kj48
Sam Smith – Writings on the wall
https://www.youtube.com/watch?v=8jzDnsjY
v9A
LEMMiNO – Infinity
https://www.youtube.com/watch?v=XDiitZ
H0gJQ
Ed Sheeran - Photograph
https://www.youtube.com/watch?v=nSDgHB
xUbVQ
Knife Part – Boss Mode
https://www.youtube.com/watch?v=H588N
Ok-G8U
Rudimental Feat. Ed Sheeran – Lay It All On
Me
https://www.youtube.com/watch?v=WtejRvp
wscY
M.O.O.N. – Paris
https://soundcloud.com/devolverdigital/m-o-
o-n-paris-1?in=devolverdigital/sets/hotline-
miami-official
Olly Murs – Kiss Me
https://www.youtube.com/watch?v=K9OkpE
K8GbE
Scattle – Knock Knock
https://soundcloud.com/devolverdigital/scatt
le-knock-knock-
1?in=devolverdigital/sets/hotline-miami-
official
The Weekend – Can’t Feel My Face
https://www.youtube.com/watch?v=KEI4qSrk
PAs
Jasper Byrne – Miami
https://soundcloud.com/devolverdigital/jaspe
r-byrne-
miami?in=devolverdigital/sets/hotline-
miami-official
Coldplay – Adventure Of A Lifetime
https://www.youtube.com/watch?v=QtXby3t
wMmI
Sun Araw – Deep Cover
https://soundcloud.com/devolverdigital/sun-
araw-deep-
cover?in=devolverdigital/sets/hotline-
miami-official
9. Ariana Grande - Focus
https://www.youtube.com/watch?v=lf_wVfw
pfp8
Perturbator – Vengence
https://soundcloud.com/devolverdigital/pertu
rbator-
vengance?in=devolverdigital/sets/hotline-
miami-official
Ellie Goulding – On My Mind
https://www.youtube.com/watch?v=H202k7K
fZL0
Elliot Berlin – Musikk per automatikk
https://soundcloud.com/devolverdigital/elliot
t-berlin-musikk-
per?in=devolverdigital/sets/hotline-miami-
official
Discuss why you made the choices above
Be able to incorporate addedspeech and feature content into music
sequences
Content:
Live reads, eg dry, over beds; Cousin to the ad-libbed commercial, live read refers to when a
DJ reads an advertiser’s spot on the air, delivered from a script, fact sheet or personal
knowledge. It can also refer to when the DJ “endorses” the advertiser’s goods or services.
A link into pre-recorded material; for radio, eg interviews, feature items, traffic bulletins,
competitions; can relate to a piece of material being pre-recorded that can be used numerous
times on different shows. A presenter can be talking about a topic and then cue an interview
or sound bite that adds depth to a story.
Content for in-store, eg sales and promotion, commercial messages, infotainment;
transitional material as punctuation, eg jingles, stings are used on loop in many occasions and
Context 1
I chose these songs because in a shopping centre you would expect to hear contemporary
music
Context 2
I chose these songsbecause nightclubstendtoplayelectronicmusic
10. are usually pre-recorded. It makes more sense than a voice over artist repeating the same
script throughout a period of time.
Purpose: Adding speech and feature content into a radio show has numerous different
purposes. On the radio the purpose of this content could be for ratings (An interview with a
famous person) to aid the format (adding detail when identifying a song that was played),
public service (News broadcasts fall in this category), commercial (Advertising or live reads),
regulatory issues (, sponsorship; in-store, e.g. increased sales, brand awareness, customer
retention