1. Analysisof CDDigipacks
Rihanna:Loud
Character- Thisdigipackonly
featuresoncharacter whichisthe
artistherself- Rihanna.Rihannais
shownas a close up shotof her
face on the front coverof her
albumlookingquite seductiveas
the way the artistis lookingdown
creatingof seduction. The artists
hair andlipstickmakesthe image
more strikingandboldas the colourred is associatedwithmeaningsof love,passion,desire,heat,
longing,joy,strength,leadership,courage,vigour,willpower,rage,anger,danger,malice,wrath,
stress,action,vibrancy,radiance,anddetermination,creatingthe ideathatthe albummessage isall
goingto be about a love/hate relationshipbetweenherandpossiblyanex-boyfriend. The colour
redalso relatestotitle of the album‘loud’withthe strikingcolourtomake the albumcovertostand
out.Rihannais shownlookingdown;makingnoeye contactwiththe camerasuggeststhe artist
creatingan ideaof innocence.Thisalsocreatesthe ideajuxipostionasthe camerashotand
physicalityof the artistcontrastwiththe colourred.
Narrative events- The inside albumartworkisextremelyeyecatchingwiththe backgroundisvery
busydue the beautiful boldroses alsothe artist lyingonroseswearingwhichappearsawedding
dresssuggestingalove storybetweenherand alover,italsosuggeststhe ideaof weakness. There
seemstobe a narrative tothe digipackasinside the albumsartworksuggestsafairytale storylineas
the albumartworkcontainsroseswhichsymboliseslove,passionandpossiblysexuality,whichwill
create a sex appeal towardstoa male audience due tothe artistphysicalityasshe islooking
seductive whole lyingonthe bedof roses. Howevermanysongsonthe albumwrittenbythe artist
are notso innocentsuchas S&M whichiscomplete opposite towhatthe albumsuggeststothe
audience.Neverthelessmostof the songsrelate tothe theme of love andalsoheartbreak.A
narrative enigmaiscreatedtoattract audiencesastheywanttoknow the meaningof the albumas
Rihannaisgivingindirectaddresstothe audience creatingthe ideaof innocence’s,mystery.
Iconography- The rosesthroughoutRihanna’sartworkare iconicasthe rosessymboliseinnocence,
Love,honour,Faith,Beauty,Passion,Wisdom, Intrigue,Devotion,Sensuality,Timelessnesswhich
relatestowhole meaningof the albumandcertainsongssuchas ‘onlygirl (inthe world)’.However
there isa danger connationdue tothe colourof redwhichconnectsto ideaof heart break,creating
a dark side to Rihannaas some songsare quietexplicitsuchasS&M whichismore about herand
loverphysical relationship.
Setting- Inthe inside of the artwork,Rihannaisshownlayingonabedof roses.Thisgivesof sense of
fairytell storya love storyas she appearsto be in a dreamlike state.The dress wornmakesher
appearas she is a fairytale princessasthe dresslookslike aweddingdresscreatingideaof
innocence.Thisgoesagainstthe hergenre of musicas she’sgoingagainstthe representationof R&B
artist,as many female artistare usuallyportrayedinsexuallystyle,withminimalclothingbecominga
2. objectof desire,howeverRihannachallengesthatideaandcreatesthe innocence toR&Bmusic and
not justan objectof desire.
Technical andaudiocodes- The mainimage usedonthe frontcoverof the albumispossible taken
withina studiotogetmore of a professional looktothe album, asthere isa use of highkeylighting
to capture the artistsfacial featuresinthe bestway,tomake the artist more appealingtoaudiences,
alsothe brighthighkeylightsuggeststhe ideaof innocence andcreatingcontrastbetweenthe
colourred of the lipsand hairto give of mixedthemesof the meaningof the songsonthe album
‘LOUD’.
