1. Analysisof CDDigipacks
Rihanna:Loud
Character- Thisdigipackonly uses
one character whichisthe artist
Rihanna. Forthe digi paka use of
a close up shotof the artist
Rihannalookingquite seductive
due to the way the artistis
lookingdown andnotgiving
directeye contact creatingof
seduction butthe ideaof shyness.
The artists hairand lipstickmakesthe image more prominentandboldasthe colourred is
associatedwithmeaningsof love,passion,desire,heat,longing,joy,strength,leadership,courage,
vigour,willpower,rage,anger,danger,malice,wrath,stress,action,vibrancy,radiance,and
determination,creatingthe ideathatthe albummessage isall goingtobe abouta love/hate
relationshipbetweenherandpossiblyanex-boyfriend. The colourredalsorelatestotitle of the
album‘loud’withthe strikingcolourtomake the albumcoverto standout. Rihannaisshownlooking
down;makingnoeye contact withthe camera suggeststhe artistcreatingan ideaof innocence.This
alsocreatesthe ideajuxipostionasthe camerashot andphysicalityof the artistcontrastwiththe
colourred.
Narrative events- The inside albumartworkisextremelyeyecatchingwiththe backgroundisvery
busydue the beautiful boldroses alsothe artist lyingonroseswearingwhichappearsawedding
dresssuggestingalove storybetweenherandalover,italsosuggeststhe ideaof weakness. This
createsa strong narrative tothe digipackas inside the albumsartworksuggestsafairytale storyline
as the albumartwork containsroseswhichsymboliseslove,passionandpossiblysexuality,which
will create asex appeal towardsto a male audience due tothe artistphysicalityasshe islooking
seductive whole lyingonthe bedof roses. Howevermanysongsonthe albumwrittenbythe artist
are notso innocentsuchas S&M whichiscomplete opposite towhatthe albumsuggeststothe
audience.Neverthelessmostof the songsrelate tothe theme of love andalsoheartbreak.A
narrative enigmaiscreatedtoattract audiencesastheywanttoknow the meaningof the albumas
Rihannaisgivingindirectaddresstothe audience creatingthe ideaof innocence’s,mystery.
Iconography- The rosesthroughoutRihanna’sartworkare iconicasthe rosessymboliseinnocence,
Love,honour,Faith,Beauty,Passion,Wisdom, Intrigue,Devotion,Sensuality,Timelessnesswhich
relatestowhole meaningof the albumandcertainsongssuchas ‘onlygirl (inthe world)’.However
there isa danger connationdue tothe colourof redwhichconnectsto ideaof heart break,creating
a dark side to Rihannaas some songsare quietexplicitsuchasS&M whichismore about herand
loverphysical relationship.
Setting- Inthe inside of the artwork,Rihannaisshownlayingonabedof rosesthiscreatessense of
fairytell story/ love storyasshe appearsto be ina love struckstate as she appearsto be happyand
inlove.The dresswornmakesherappear as she isa fairytale princessasthe dresslookslike a
weddingdresscreatingideaof innocence. Thisgoesagainstthe hergenre of musicasshe’sgoing
againstthe representationof R&Bartist,asmany female artistare usuallyportrayedinsexually
2. style,withminimalclothingbecomingaobjectof desire,howeverRihannachallengesthatideaand
createsthe innocence toR&B musicand notjust an objectof desire.
Technical andaudiocodes- The mainimage usedonthe frontcoverof the album ispossible taken
withina studiotogetmore of a professional looktothe album, asthere isa use of highkeylighting
to artistslookmore glamorousinthe editorial light,tomake the artistmore appealingtoaudiences,
alsothe brighthighkeylightsuggeststhe ideaof innocence andcreatingcontrastbetweenthe
colourred of the lipsand hairto give of mixedthemesof the meaningof the songsonthe album
‘LOUD’.
