music video

1. AbbeyColeman
Music videoanalysis
I have chosento analyse ‘Love me like youdo’byEllie Goulding
usingNickLacey’s repertoire of elementswhichare:Character,
Narrative Type,andIconography.Thisvideohasthe narrative of
twolove storiesbetweenafemale andmale anda relation
betweentwocharactersinthe filmfiftyshadesof grey.The music
videoestablishestheirrelationshipoverthe course of 4 minutes
and 09 seconds.
Character: The whole videoisbasedonthe fictional storyonto
characters fromthe bookfiftyshadesgrey,butthe videoconsists
of twodifferentstoriessuchasthe characters fromthe fictional
storyand the artist love life Ellie Goulding.The artistis
establishedasone of the maincharacters inthe musicvideoas
we see here walkingthroughamansionthatshe possiblylivedat
as she appearsto havingflashbackwithan ex-lover.
Narrative:The musicvideoitselfishalf narrative,half
performance asitfeaturesclipsfromthe filmfranchise fifty
shadesgreyof the maincharactersand there dysfunctionallove
life. The meanthemesof the videoissetonthe ideaof love and
howoppositesattractas the two femalesandmale livedifferent
livesasthe menas seenas the wealthyandmore powersex
were as womenare seenasthe more workingclassasthe
character infilmisfirstintroducedinthe videoinsmall
apartmentwhere asthe leadmale character isseenisa fancy
will designedapartmentcreatingthe ideaof oppositesattract.
Iconography:The redis seeninvarioussectionsof the music
video.The Redisthe colourof fire andblood,soit isassociated
withenergy,war,danger,strength,power,determinationas
well aspassion,desire,andlove.Redisaveryemotionally
intense colour.The colourredrepresentsthe emotional
relationshipthe eachof the characters has,and strongthe
relationshipwasasthe red lightingseen at4:05 seconds
suggeststhattheyweren’titwasn’tjustan emotional but
physical relationshipandrelatingtothe strongthemesinthe
filmfranchises.
Setting:The videoissetinvariousdifferentlocations,suchasa
mansion,acar park, andthe locationthe filmwassetwhichwas
Chicago. The mansionandcar park showscontrastbetweenEllieGouldingandthe male characterof
wealthandpowerof sexes.
The mansionrepresentsthe wealthof the male charactersinthe videocreatingthe ideaof men
beingmore poweranddominate genderthanwomenassee clipsof the female characterslooking

2. AbbeyColeman
vulnerable thanthe male gender.Showingwomeninanegative lightandcreatingthe stereotypical
viewbeinglesssuperiortomen.