Write up of survey results

1. Jamara Royle
70%0%
0%
20%
10%
0% 0%
What is your age?
15-24
25-34
35-54
45-54
55-64
65-74
75+
10%
90%
What gender are you?
Male
Female
90%
0%
10%
Do you read music magazines
No
Yes
Sometimes
Primary research
I have done a survey to help me gather up enough information to inform me about the
target audience, style and content of a new music magazine. This survey is part of my
primary and quantitative research collecting data myself and turning it into statistics to
know what will make a good music
magazine.
When doing my questionnaire results
it turns out I surveyed 70% of people
in the category of 15-24 year olds
meaning my magazine will be aimed
at a younger audience rather than an
older one.
When carrying out the survey 90% of
the people questioned were female
rather than male meaning I should aim
my magazine toward females so the
magazine will be a little more
feminine.
90% of people saidtheydidn’treadmusic
magazines whichishigherthanthe 0%
whosaidyesand the 10% that said
sometimes.ThismeansthatwhenImake
my magazine Ihave to make itlookreally
interestingsoitwill attractpeople who
don’tusallyreadthemto buyit.

2. Jamara Royle
13%
30%
10%
3%
7%
13%
7%
17%
What genre of music do you like?
Pop
Rock
RnB
Soul
Reggae
Punk
Hip-Hop
Other
10%
20%
30%
10%
30%
How many hours a day do you
listen to music?
0 hours
1 hour
2 hours
3 hours
4 hours +
29%
6%
29%0%
12%
6%
18%
What would you like to see on a
music magazine?
Freebies
New Bands
Interviews
Advice coloumns
Quizzes
Competitions
Other
31%
19%
0%
25%
0%
25%
Where do you get/listen to
music?
Itunes
Spotify
Sound cloud
Youtube
Google play
Other
On the survey,the respondentshad the
choice to choose more thanone optionof
musicgenre.Duringthis,manypeople
tickednearlyall the genressoIneedto
include anair of each genre inmy
magazine.Rockwasthe mostpopular
answerwith30% of people choosingitso
therefore Ishall be doingarock
magazine.
30% of people said theylistenedtomusic
moderatelyfor2 hours a dayand
another30% listen tomusicextremelyat
4+ hoursa day.Thisimpliesmusicisabig
part of peoplslives;whichsuggestsI
couldput inmy magazine the bestsites
to listentomusic.
More people (31% of people) saidthey
get/listentomusicfromITunesimplying
more people have IPhones.Icouldput
thingsaboutIPhonesinthemagazine.
AndI couldinclude whatspopularon
youtube asthat was the nexthighestwith
25% alongwith otherwhichincludedcds
and Mp4 players.
29% of people saidtheywouldlike tosee
freebiesandinterviewsonamusic
magazine sothose will be the firstthingsI
put init.

3. Jamara Royle
70%
0%
30%
0% 0%
How much would you spend on a
music magazine?
£0.99-£1.49
£1.50-£1.99
£2.00-£2.99
£3.00-£3.99
£4.00+
60%
0%
40%
Do you preferto read a print base
magazine or a online magazine?
Print base
Online
Both
100%
0%
Do you prferto buy magazines
indvidually or with a subscription
Individually
Subscription
Most people (70%) wouldspendthe
leastamountof moneyon a music
magazine but30% wouldspend£2-£3
on a musicmagazine.The wise option
isto go for a price in-betweenthe
twochoices.
Doingthe surveythe mostpopular
choice that people saidwasthatthey
wouldratherreada printbase
magazine thanan online one.
However40% of the people asked
saidtheyread bothonline andprint
basedso I would puta convergent
medialinkonthe magazine forthose
whowant to readonline.
Finally 100% all of the people asked
saidtheywouldratherreadand pay
for a magazine individuallyrather
than witha subscription.Thisimplies
there isno reasonforme to puta
subscriptionbox onmy magazine if
the majorityof people won’tgetone.
In conclusion,fromthe resultsIwill
be influencedtoaimfor a target
audience of 15-25 yearolds,whowill
be mostlyfemale.The genre of the

4. Jamara Royle
magazine will be rockbutwitha hintof othergenresinthe magazine.The magazine willalsoinclude
freebiesandinterviewsandwillbe reasonablypricedwithaconvergentmedialinktoreadonline.