a survey on indian market

1. LAKME
VS
LOREAL

2. LAKME …
It is an indian brand owned by unilever .
LAKME is named after the french opera
;LAKME in the french form which means
GODDESS OF WEALTH “LAKSMI” . LAKME
was started in YEAR 1952.

3. LOREAL….
 L’OREAL GROUP is the world’s largest cosmetics and beauty
company. With head office in paris..
 Founded by Eugène Schueller in 1909 A CHEMIST.
 IT ENTER IN INDIA IN THE YEAR 1997..
 Its major concentrating zones are hair products and other
cosmetics like 1.LOREAL PARIS
 2. MAYBELLINE NEW YORK.
 3. MATRIX

4.  LAKME
 1. professional kit
 2. skin care solutions
 3. lakme saloons
PRODUCT RANGE…
 LOREAL
 1. hair care products
 2. LANCOME PARIS
 3. GIORGIO ARMANI
BEAUTY
 4. Ralph Lauren

5.  LAKME
 LOREL
J O D I K H TA H A I VO B I K TA H A I . D O
YO U T H I N K C O M PA N Y I S LOYA L W I T H
I T S P RO M I S E ?
0 50 100 150
LAKME
LOREL
YES
NO
Column
1

6.  Ques 1. Out of the following
brands which brand do you
prefer?
LOREAL 15
 LAKME 35
 Ques 2. which product have
more exposure to market?
LOREAL 10
 LAKME 38

7. ACCORDING TO YOU WHICH BRAND
WILL SATISFY THE FOLLOWING
FEATURES…
1 INNOVATION
loreal
lakme

8. COST EFFECTIVE
LOREALLAKME
COST EFFECTIVE
AND
EASY IN USE
0
20
40
60
80
100
NO
YES

9. PRODUCTS
KAJAL
EYELI
NER
TOP PRODUCTS
60%
40%
0 0

10. PRODUCTS FOR
DIFFERENT AGE
GROUPP…..
LAKME HAS LESS
DIVERSIFICATION AS
COMPARED TO LOREAL……
DIVERSIFICATION
0
50
100
150
200
lakme
loreal
rich class
midiocre
youth
section

11. LAKME IS THE MOST
COMMON ANSWER..
REASON
1. INDAIN BRAND
ADVANTAGE..
2. LESS EXPENSIVE
THEN LOREAL.
WHICH BRAND DO YOU
RECOMMEND TO YOUR FRIEND AND
WHY?
LOREAL
LAKME

12. OVER ALL RATING

13. BUSINESSMEN’S VIEW
POINT
future growth
profitable product
0
20
40
60
80
100
lakme lorel
future growth
more demand
profitable product

14.  LAKME
 1. INDIAN BRAND.
 2. LESS EXPENSIVE
 3. MORE GOODWILL OR
REPUTATION…
WHY LAKME OVER
LOREL?
 LOREAL
 PRODUCTS DO NOT
SPECIFY THE BASIC
NEEDS.

15. QUERIES ARE INVITED..