1. QUESTIONNAIRE:-
(Retailer Survey)
Name of the shop: __________________________________________________
Retailer Name: ____________________________________________________
Address: __________________________________________________________
1) Do you stock Amul Ice-cream?
a) Yes
b) No
2) If yes, what varieties of Amul Ice-cream do you preferred to store?
a) Sticks
b) Cones
c) Cups
d) Couple Packs
e) Family Packs
f) All of them.
3) If No, Why?
a. Absence of packaging date
b. Low margin
c. No replacement for leakage
d. Low distribution
4) Which is the most preferable brand of Ice-cream that you stock?
Amul
Mother Dairy
Kwality-walls
Dinshaw
Vadilal
Aditya Ice-Cream
5) From where do you get Amul Ice-cream?
a) Distributors
b) Other suppliers
6) Are you satisfied with Amul distributor?
a) Yes
b) No
7) Do you know which Sales promotional activities does the company undertake for
Amul Ice-cream?
a) Price off d) free samples

2. b) Credit facility e) Coupons
c) Advertisement f) P-O-P Displays
8) Are you interested in distribution of Amul Ice-cream?
a) Yes
b) No
9) Are you aware of Amul Parlor (APO) and its benefits?
a) Yes
b) No
10) Are you interested in opening an Amul Parlor (APO)
a) Yes
b) No
11) What is consumer’s expectation from Amul Ice-cream?
a) Good quality
b) Packaging
c) Availability
12) Give your ratings to following attributes of Amul milk.
Very good Good Average Bad Very bad
a) Quality
b) Brand image
c) Availability
d) Packaging
e) Margin
f) Replacement

3. QUESTIONNAIRE:-
(Customer survey)
Name of the shop: __________________________________________________
Retailer Name: ____________________________________________________
Address: __________________________________________________________
1) Do you know about Amul?
Yes No
2) What are the products of Amul you use very frequently?
Ice-Cream Cheese Shrikhand Milk Powder
Dahi Milk Butter Butter Milk
3) Do you get the Amul Ice-cream when required?
Yes No
4) Which brand’s Ice-cream do you like most?
Amul Mother Dairy Kwality Walls Dinshaw
Other (Specify)……………………..
5) How is the taste of Amul Ice-Cream?
Poor Satisfactory Excellent
6) What about the price of Amul Ice-Cream?
Low Average High
7) How is the packing of Amul Ice-cream?
Poor Good Excellent

4. 8. Give your ratings to following attributes of Amul Ice-cream.
Very good Good Average Bad Very bad
Quality
Brand image
Availability
Packaging
Price
12. Any suggestion about Amul milk: