Fashion branding through social media

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  • <number>
  • Chris:
    But the first thing I want to say is that any framework for small and medium business success must actually help SMBs get more sales for their business. That’s what matters most and what any type of marketing solution for SMBs should cover. But how does Facebook help you get sales? What is the key? We think the key is building connections for your business. This is the root of why Facebook is important for your business. We don’t just help you with reach, or getting clicks. We help you build connections for life. These connections when people like your Facebook Page. I’ve put on here one of the connections that I’ve established with a small business that is around the corner from me—the American Grilled Cheese Kitchen. I like their Facebook Page and now keep in touch with that business in ways that I never could before without walking by and directly talking to the owner. They now can build that relationship with me and grow it on Facebook.
    Jeanne:
    connection and building connections are concepts that are coming up very often on your material for businesses. Why should SMBs should create these connections? Whats in it for them?
    <number>
  • Chris:
    But the first thing I want to say is that any framework for small and medium business success must actually help SMBs get more sales for their business. That’s what matters most and what any type of marketing solution for SMBs should cover. But how does Facebook help you get sales? What is the key? We think the key is building connections for your business. This is the root of why Facebook is important for your business. We don’t just help you with reach, or getting clicks. We help you build connections for life. These connections when people like your Facebook Page. I’ve put on here one of the connections that I’ve established with a small business that is around the corner from me—the American Grilled Cheese Kitchen. I like their Facebook Page and now keep in touch with that business in ways that I never could before without walking by and directly talking to the owner. They now can build that relationship with me and grow it on Facebook.
    Jeanne:
    connection and building connections are concepts that are coming up very often on your material for businesses. Why should SMBs should create these connections? Whats in it for them?
    <number>
  • On Facebook, these kinds of connections are being built at unprecedented scale. On any given day, 2B posts are liked and commented on, including many posts by small and medium businesses. 500M users are logging in daily, and 250M photos are being uploaded and commented on, including many great pictures from SMBs.
    <number>
  • Chris:
    But the first thing I want to say is that any framework for small and medium business success must actually help SMBs get more sales for their business. That’s what matters most and what any type of marketing solution for SMBs should cover. But how does Facebook help you get sales? What is the key? We think the key is building connections for your business. This is the root of why Facebook is important for your business. We don’t just help you with reach, or getting clicks. We help you build connections for life. These connections when people like your Facebook Page. I’ve put on here one of the connections that I’ve established with a small business that is around the corner from me—the American Grilled Cheese Kitchen. I like their Facebook Page and now keep in touch with that business in ways that I never could before without walking by and directly talking to the owner. They now can build that relationship with me and grow it on Facebook.
    Jeanne:
    connection and building connections are concepts that are coming up very often on your material for businesses. Why should SMBs should create these connections? Whats in it for them?
    <number>
  • Chris:
    But the first thing I want to say is that any framework for small and medium business success must actually help SMBs get more sales for their business. That’s what matters most and what any type of marketing solution for SMBs should cover. But how does Facebook help you get sales? What is the key? We think the key is building connections for your business. This is the root of why Facebook is important for your business. We don’t just help you with reach, or getting clicks. We help you build connections for life. These connections when people like your Facebook Page. I’ve put on here one of the connections that I’ve established with a small business that is around the corner from me—the American Grilled Cheese Kitchen. I like their Facebook Page and now keep in touch with that business in ways that I never could before without walking by and directly talking to the owner. They now can build that relationship with me and grow it on Facebook.
    Jeanne:
    connection and building connections are concepts that are coming up very often on your material for businesses. Why should SMBs should create these connections? Whats in it for them?
    <number>
  • Chris:
    But the first thing I want to say is that any framework for small and medium business success must actually help SMBs get more sales for their business. That’s what matters most and what any type of marketing solution for SMBs should cover. But how does Facebook help you get sales? What is the key? We think the key is building connections for your business. This is the root of why Facebook is important for your business. We don’t just help you with reach, or getting clicks. We help you build connections for life. These connections when people like your Facebook Page. I’ve put on here one of the connections that I’ve established with a small business that is around the corner from me—the American Grilled Cheese Kitchen. I like their Facebook Page and now keep in touch with that business in ways that I never could before without walking by and directly talking to the owner. They now can build that relationship with me and grow it on Facebook.
    Jeanne:
    connection and building connections are concepts that are coming up very often on your material for businesses. Why should SMBs should create these connections? Whats in it for them?
    <number>
  • BEFORE WEBINAR STARTS
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  • Jeanne:
    this is great! And we have a lot of real estate to be creative. Now, what would the tips that you have for our audience who are getting started with their pages? What should they do to make sure they are following the best practice?
    <number>
  • Chris:
    But the first thing I want to say is that any framework for small and medium business success must actually help SMBs get more sales for their business. That’s what matters most and what any type of marketing solution for SMBs should cover. But how does Facebook help you get sales? What is the key? We think the key is building connections for your business. This is the root of why Facebook is important for your business. We don’t just help you with reach, or getting clicks. We help you build connections for life. These connections when people like your Facebook Page. I’ve put on here one of the connections that I’ve established with a small business that is around the corner from me—the American Grilled Cheese Kitchen. I like their Facebook Page and now keep in touch with that business in ways that I never could before without walking by and directly talking to the owner. They now can build that relationship with me and grow it on Facebook.
    Jeanne:
    connection and building connections are concepts that are coming up very often on your material for businesses. Why should SMBs should create these connections? Whats in it for them?
    <number>
  • Chris:
    This is the first thing people will see when they visit your Page. Choose a unique photo (851 x 315pixels) and change it as often as you like. Some examples might include a popular menu item, album artwork, or a picure of people using your product. Be creative and experiment with images your audience responds well to.*
    Set milestones to define your key moments over time. Examples of milestones include reaching a certain number of fans, opening a new store, or winning an award. Dimensions for milestone photos are 843 x 403 pixels
    Anchor the most important story to the top of your Page for up to seven days.
    Highlight important stories with the star icon.Hide or delete stories that aren’t as engaging or relevant with the pencil icon.
    The admin panel appears at the top of all Pages you manage. It offers a quick snapshot of who you should respond to, and gives you access to your Page and post performance. View notifications, Page Insights, and edit your content here. You can also hide and expand the admin panel from view.
    Respond to people when they message you privately
    Jeanne:
    OK, I have my page, what would be the next things I need to do in order to achieve success on Facebook?
    <number>
  • Chris:
    This is the first thing people will see when they visit your Page. Choose a unique photo (851 x 315pixels) and change it as often as you like. Some examples might include a popular menu item, album artwork, or a picure of people using your product. Be creative and experiment with images your audience responds well to.*
    Set milestones to define your key moments over time. Examples of milestones include reaching a certain number of fans, opening a new store, or winning an award. Dimensions for milestone photos are 843 x 403 pixels
    Anchor the most important story to the top of your Page for up to seven days.
    Highlight important stories with the star icon.Hide or delete stories that aren’t as engaging or relevant with the pencil icon.
    The admin panel appears at the top of all Pages you manage. It offers a quick snapshot of who you should respond to, and gives you access to your Page and post performance. View notifications, Page Insights, and edit your content here. You can also hide and expand the admin panel from view.
    Respond to people when they message you privately
    Jeanne:
    OK, I have my page, what would be the next things I need to do in order to achieve success on Facebook?
    <number>
  • Fashion branding through social media

    1. 1. Fashion Branding through Social Media
    2. 2. What is a brand ?
    3. 3. Brand
    4. 4. Brand
    5. 5. Branding •  Every Brand Needs A Story – The foundation of a great business is a great product – The foundation of a great brand is a great message (great narrative)
    6. 6. The foundation of a great brand is a great message (great narrative)
    7. 7. The foundation of a great brand is a great message (great narrative)
    8. 8. Digital IQ • Web Site • Social Media 1. Facebook: • Likes 2. Navigation • Growth 3. SM intergration • Post • Frequency 4. Customer Service • Applications 5. Product Display & • Responsivenes Content • Content 6. Account Signup & • Global Functionality Presence 7. Aesthetics 2. Twitter http://www.l2thinktank.com/research/fashion-2011/ 3. Youtube 1. Technology • 1. 2. 3. Dig. Marketing Sem, Seo, Traffic Blogs E-mail campaigns • • • • Frequency Content SM Intergration Promotion
    9. 9. Digital IQ
    10. 10. Digital IQ Burberry • Burberry 144 Genius   – live streaming HD – Facebook body campaign – 39% increse in profits – 86% Brandz value increase – 20% Interbrand value increase http://www.burberryplc.com/bbry/results-centre/respre/rep2012/inv-pack-mar/inv-pack-mar12.pdf http://anewkindofmarketing.utalkmarketing.com/how-has-burberry-done-it/ http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx
    11. 11. Digital IQ Louis Vouiton • Louis Vouiton 127 Gifted  – local and tourist web site – Facebook as a mean for conveying new and exclusive content – – 19 percent growth in revenue 20% Brandz value increase 4% Interbrand value increase http://www.burberryplc.com/bbry/results-centre/respre/rep2012/inv-pack-mar/inv-pack-mar12.pdf http://anewkindofmarketing.utalkmarketing.com/how-has-burberry-done-it/ http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx –
    12. 12. Digital IQ Gucci • • Gucci 141 Genious  Broadcast events through facebook – 18 percent increase in revenue – 2% Interbrand value increase http://www.slideshare.net/jrobertosena/best-global-brands-2011
    13. 13. Why ?
    14. 14. Today, and every day… 500M USERS LOG IN
    15. 15. BUILDING CONNECTIONS FOR YOUR BUSINESS
    16. 16. Not just CLICKS. Not just REACH.
    17. 17. It’s about creating a RELATIONSHIP Petros Calafatidis likes Blackglama
    18. 18. Facebook new layout Brands get a 46% increase in user engagement with FACEBOOK TIMELINE.
    19. 19. Facebook new layout Brands get a 65% increase in INTERACTIVE CONTENT engagement (video & photo) with Facebook Timeline. Source: Simply Measured, http://bit.ly/HnjVwz
    20. 20. Facebook new layout Facebook’s 1 2 3 4 steps 4 Steps to Business SUCCESS
    21. 21. Facebook new layout 1 2 3 4 Everything on Facebook Starts with Your Page
    22. 22. Facebook new layout 1 2 3 4 Connect with New Fans with Facebook Ads
    23. 23. Facebook new layout 1 2 3 4 Engage Your Fans with Quality Content
    24. 24. Facebook new layout 1 2 3 4 Influence the Friends of Your Fans
    25. 25. Facebook new layout 1 2 3 4 Everything on Facebook Starts with Your Page
    26. 26. PROFILE PICTURE Use a logo that people associate with your business COVER PHOTO Use a photo that captures the essence of your brand and showcase your product or service Be creative !
    27. 27. Facebook new layout- Milestones Milestones
    28. 28. Facebook apps
    29. 29. Custom made apps
    30. 30. Facebook user engagement strategy 1. 2. Increase fan base Engage
    31. 31. Facebook user engagement strategy 1. • • • • Increase fan base Invite Friends E-mail Campaign Facebook Adds Web site channel
    32. 32. Increase fan base - Invite Friends
    33. 33. Increase fan base - mail campaign
    34. 34. Increase fan base – facebook adds
    35. 35. Increase fan base - exclusives
    36. 36. Facebook user engagement strategy 1. 2. Increase fan base Engage
    37. 37. Don’t forget It’s about creating a RELATIONSHIP Petros Calafatidis likes Furs: Eco-Fabulous
    38. 38. POST DAILY Regular updates engage your fans
    39. 39. Be authentic be honest
    40. 40. Facebook new layout – Pin stories Pin Stories Hover around an update, click the pencil icon and pin it to the top of your News Feed.
    41. 41. Facebook new layout - highlighting Highlight stories
    42. 42. Facebook admin
    43. 43. Facebook admin
    44. 44. Facebook admin
    45. 45. Pintereset
    46. 46. Twitter
    47. 47. All the best for you and your Brand

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