Vera Bradley Advertising Presentation

1. Vera Bradley
Avery Riggs

2. What is
Vera
Bradley?

3. How do they advertise?

4. Why Facebook?
• Most diverse population of
members
• Largest amount of users of
any social media platform
• Overall great for brand
awareness

5. Facebook
Improvements

6. Why Twitter?
• Easily accessible information
• Effective news source
• Link friendly

8. YouTube Battle
For a company that makes
over $450 million annually, it is
hard to believe that their
YouTube video received less
than 2,000 views

9. YouTube
Solution:
Promotions!

10. Instagram: why the
low number of likes?
• 400,000+ followers and an
average of 5,000 likes per post
• Improvement- aim posts towards
younger viewers