The document provides a case study of Ola Cabs, an Indian ride-hailing company. It discusses how Ola was founded in 2010 to address issues with India's fragmented and unorganized taxi market. Ola's co-founders worked tirelessly in the early days to build the business. Over time, Ola expanded its services, acquired competitors, raised funding, and became a unicorn valued at over $6.5 billion. However, the COVID-19 pandemic significantly impacted Ola's core ride-sharing business initially. Ola adapted by focusing on financial stability and electric mobility. The case study outlines Ola's business model, timeline of growth, expansion into new services, valuation and effects of the pandemic.
2. The Problem
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➢ The taxi market scenario in India was hugely
fragmented and unorganised.
➢ Unregularised Taxi Fare.
➢ Need for Safer and Reliable Rides.
➢ Journey with Less Detour.
3. ‘’
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➢ Bhavish Aggarwal and Ankit Bhati co-founded
homegrown cab aggregator startup named Ola Cabs.
➢ Ola was founded on 3rd of December 2010 in Mumbai.
➢ Sometimes Ankit had to code for 48 hours straight
while Bhavish had to complete the cab booking
himself.
➢ Another problem which they faced was networking
connectivity issues as India had 2G Network back
then.
➢ Ola has covered an interesting journey from being
nothing to being a company that provides a livelihood
to thousands of people.
➢ Ola became one of the fastest-growing startups in
India, beating its rivals Uber and Meru Cabs.
4. Business Model
Bring the attention of your audience over a
key concept using icons or illustrations
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➢ Ola is a taxi aggregator business. They act as
an intermediary between taxi drivers and
customers.
➢ The company partners with private taxi
owners, provide them process and technical
equipment for booking through the Ola app.
➢ They follow the ‘Asset Light Model’ where a
business owns few capital assets in
comparison to the value of its operations.
➢ Ola charges a 15% commission on every
ride. and the remaining amount will go
in the pockets of the driver.
➢ Ola has introduced a ‘Minimum
Business Guarantee’ model which
ensures every driver earns Rs.1300
daily.
➢ If unable to do so, Ola adds money to
the driver’s account linked to Ola
after deducting it’s 15% commission.
Revenue Model
5. Timeline
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2010
Ola was
founded
2013
Raised $20
million from
Tiger Global
Management
and Matrix
Partners
2014
Acquired
TaxiForSure
for $200
million
2015
Ola became a
unicorn
2016
Started 2-
wheeler
service in
Bangalore
2017
Acquired
Foodpanda in
India and ola
electric was
formed
2018
Ola expanded its
services to Australia
2019
Initiates $2 billion
funding round and
started its service to
UK
2021
Launched its first
e-scooter in India
on 15th August
2021
6. Expansion and Diversification
Services
● Food Delivery
(Acquired Foodpanda
for $1.1 billion in 2017)
● Ola Money (Wallet)
● Ola Drive (Car Rental
Service)
● Ola Select
(Membership Program)
Ridesharing
● Acquired TaxiForSure
for $200m
● 2-wheeler Service
● Ola Pedals in Campuses
● Expands Globally
Australia, NZ - 2018
UK - 2019
Electric Mobility
● Started Ola Electric
Mobility in 2017.
● Acquire Etergo BV in
2020.
● Constructing World’s
largest 2-W EV
factory.
● Lunched 2 Electric
Scooter in India
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7. 6.5 Billion USD | 360 Million USD
Valuation as of 2019 Revenue as of 2019
Ola Electric Raised 250 Million USD at
1 Billion USD Valuation in 2019.
200+ Million users
2.5 Million Driver-Partners
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Presence in 250+ city
8. Social Impact & Effects of Covid 19
➢ Ola changed the way Indian travel within the city.
➢ As the Covid started Ola was one of the hard hit company, but Ola
find there way out in following ways.
➢ Made the existing ridesharing vertical Financially stable but
cutting down incentive and promotional offers.
➢ And doubling down the efforts in the sector of Electric
Mobility.
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