SlideShare a Scribd company logo

Ola Business Model

Ola Case Study

1 of 16
Download to read offline
Ola Business Model
INTRODUCTION
• Founded on 3rd December 2010 in Mumbai, now based in Bengaluru.
• CEO MR. Bhavesh Aggarwal
• Pursued his B.tech in computer science from IIT Bombay.
• It is generating a revenue of 758 crore.
• Indian origin online transportation network company developed by
ANI Technologies Pvt. Ltd.
BUSINESS IDEA AND OPPORTUNITY
• Rate of ownership is low to 41 per 1000 people and ranks 128th.
• The population of india is 1.2 billion which is large enough for a
company to capture the market.
• According to several reports, the Indian taxi market is estimated to be
around US$8-9 billion, out of which only 5-6% is under the organized
sector. 88-92% of the market is still unorganized.
• It is estimated that the number of taxi in organized sector will reach
30,000 by 2017.
UNIQUE OFFERINGS OF OLA.
• Customers can book cab from apps, website and even call centre.
• “Ola Pink”, cabs driven are by women drivers and is only for women
passengers in Bengaluru.
• It also started offering black and yellow cabs of
Mumbai to its platforms.
• Ola has also started Auto rickshaw service.
• Ola cabs provides 3 different tiers of car service to
suit different budgets: Luxury sedan, mid range
and ola mini, whereas its competitor Uber
provides only 2.
• Ola Firm has released an SOS button for
its customers, which, when activated
sends out all ride details in real time
including GPS coordinates to pre-set
friends and family members of the user
via SMS or email.
• It also keeps on providing coupons and
promo codes
ITS COMPETITORS
• Uber
• Meru cab
• Taxi for sure
• Zoomcar
• Easy cabs
• Unorganized sectors

More Related Content

What's hot

Ola Case Study
Ola Case StudyOla Case Study
Ola Case StudyAmit Arora
 
OLA COMPANY
OLA COMPANYOLA COMPANY
OLA COMPANYitachii2
 
Ola presentation
Ola presentationOla presentation
Ola presentationAnandKapur3
 
ASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SURE
ASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SUREASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SURE
ASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SURESankalp Katiyar
 
Ola Cabs: Value Creation, Strategy and Analysis
Ola Cabs: Value Creation, Strategy and AnalysisOla Cabs: Value Creation, Strategy and Analysis
Ola Cabs: Value Creation, Strategy and AnalysisUpamanyu Acharya
 
a project of ola company
a project of ola companya project of ola company
a project of ola companyAjit Gupta
 
Ola Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global LevelOla Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global LevelJeffrey Funk Business Models
 
Industrial Analysis of OLA
Industrial Analysis of OLAIndustrial Analysis of OLA
Industrial Analysis of OLAJeril Peter
 
Ola case study
Ola case studyOla case study
Ola case studyYRS1204
 
Business model of ola cabs
Business model of ola cabsBusiness model of ola cabs
Business model of ola cabsDwip Saha
 
Ola business model
Ola business modelOla business model
Ola business modelAnil Bharti
 
Ola Cabs - Integrated Marketing Communication
Ola Cabs - Integrated Marketing CommunicationOla Cabs - Integrated Marketing Communication
Ola Cabs - Integrated Marketing CommunicationSagar Paul
 
Oyo rooms: Business, Strategy and Competition
Oyo rooms: Business, Strategy and CompetitionOyo rooms: Business, Strategy and Competition
Oyo rooms: Business, Strategy and CompetitionAniket Hinge
 
OLA cabs market Analysis and Trends
OLA cabs market Analysis and TrendsOLA cabs market Analysis and Trends
OLA cabs market Analysis and TrendsHarsh Kumar
 

What's hot (20)

Ola Case Study
Ola Case StudyOla Case Study
Ola Case Study
 
OLA COMPANY
OLA COMPANYOLA COMPANY
OLA COMPANY
 
Ola presentation
Ola presentationOla presentation
Ola presentation
 
Ola Cabs PPT
Ola Cabs PPTOla Cabs PPT
Ola Cabs PPT
 
Ola
OlaOla
Ola
 
ASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SURE
ASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SUREASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SURE
ASSIGNMENT ON OLA CAB ACQUIRES TAXI FOR SURE
 
Ola Cabs: Value Creation, Strategy and Analysis
Ola Cabs: Value Creation, Strategy and AnalysisOla Cabs: Value Creation, Strategy and Analysis
Ola Cabs: Value Creation, Strategy and Analysis
 
a project of ola company
a project of ola companya project of ola company
a project of ola company
 
Ola Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global LevelOla Cabs: Dominating India and Challenging Uber at Global Level
Ola Cabs: Dominating India and Challenging Uber at Global Level
 
Ola cabs
Ola cabsOla cabs
Ola cabs
 
Ola
OlaOla
Ola
 
Industrial Analysis of OLA
Industrial Analysis of OLAIndustrial Analysis of OLA
Industrial Analysis of OLA
 
Ola case study
Ola case studyOla case study
Ola case study
 
Cab industry
Cab industryCab industry
Cab industry
 
Business model of ola cabs
Business model of ola cabsBusiness model of ola cabs
Business model of ola cabs
 
Ola business model
Ola business modelOla business model
Ola business model
 
Ola Cabs - Integrated Marketing Communication
Ola Cabs - Integrated Marketing CommunicationOla Cabs - Integrated Marketing Communication
Ola Cabs - Integrated Marketing Communication
 
Ola
OlaOla
Ola
 
Oyo rooms: Business, Strategy and Competition
Oyo rooms: Business, Strategy and CompetitionOyo rooms: Business, Strategy and Competition
Oyo rooms: Business, Strategy and Competition
 
OLA cabs market Analysis and Trends
OLA cabs market Analysis and TrendsOLA cabs market Analysis and Trends
OLA cabs market Analysis and Trends
 

Similar to Ola Business Model

ola-160307164127.pdf
ola-160307164127.pdfola-160307164127.pdf
ola-160307164127.pdfAmoghLavania1
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurialVaibhav Galakatu
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurialVaibhav Galakatu
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanAmit Katyayan
 
Marketing management project of OLA Cabs
Marketing management project of OLA Cabs Marketing management project of OLA Cabs
Marketing management project of OLA Cabs Rudresh Kumar
 
Journey Of the Indian Ride-Hailing Industry.pptx
Journey Of the Indian Ride-Hailing Industry.pptxJourney Of the Indian Ride-Hailing Industry.pptx
Journey Of the Indian Ride-Hailing Industry.pptxAteetRai1
 
Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps payalduttt
 
Competitor analysis - Ola Cabs and Meru Cabs
Competitor analysis - Ola Cabs and Meru CabsCompetitor analysis - Ola Cabs and Meru Cabs
Competitor analysis - Ola Cabs and Meru CabsAnjani Singrodia
 
E- Business Model PPT
E- Business Model PPTE- Business Model PPT
E- Business Model PPTShoneJoy44
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
 
Clean car final presentation
Clean car final presentationClean car final presentation
Clean car final presentationSravya Vsv
 
Case study on ola
Case study on olaCase study on ola
Case study on ola1721026
 
Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs UberNarendraAnguluri
 
Carpool by Meru Digital Marketing Campaign
Carpool by Meru Digital Marketing CampaignCarpool by Meru Digital Marketing Campaign
Carpool by Meru Digital Marketing CampaignMindShift Interactive
 
Uber Marketing Strategy in Egypt
Uber Marketing Strategy in EgyptUber Marketing Strategy in Egypt
Uber Marketing Strategy in EgyptAyman Lotfy,MBA
 

Similar to Ola Business Model (20)

ola-160307164127.pdf
ola-160307164127.pdfola-160307164127.pdf
ola-160307164127.pdf
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurial
 
Ola cabs successful entrepreneurial
Ola cabs  successful entrepreneurialOla cabs  successful entrepreneurial
Ola cabs successful entrepreneurial
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
 
OLA
OLAOLA
OLA
 
Marketing management project of OLA Cabs
Marketing management project of OLA Cabs Marketing management project of OLA Cabs
Marketing management project of OLA Cabs
 
competitor analysis
competitor analysiscompetitor analysis
competitor analysis
 
Journey Of the Indian Ride-Hailing Industry.pptx
Journey Of the Indian Ride-Hailing Industry.pptxJourney Of the Indian Ride-Hailing Industry.pptx
Journey Of the Indian Ride-Hailing Industry.pptx
 
Carnama mobile app
Carnama mobile appCarnama mobile app
Carnama mobile app
 
Cab competitor analysis
Cab competitor analysisCab competitor analysis
Cab competitor analysis
 
Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps Ola Vs Uber: Two Prominent Taxi Booking Apps
Ola Vs Uber: Two Prominent Taxi Booking Apps
 
Competitor analysis - Ola Cabs and Meru Cabs
Competitor analysis - Ola Cabs and Meru CabsCompetitor analysis - Ola Cabs and Meru Cabs
Competitor analysis - Ola Cabs and Meru Cabs
 
E- Business Model PPT
E- Business Model PPTE- Business Model PPT
E- Business Model PPT
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global Expansion
 
Clean car final presentation
Clean car final presentationClean car final presentation
Clean car final presentation
 
Case study on ola
Case study on olaCase study on ola
Case study on ola
 
Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs Uber
 
Cab industry
Cab industryCab industry
Cab industry
 
Carpool by Meru Digital Marketing Campaign
Carpool by Meru Digital Marketing CampaignCarpool by Meru Digital Marketing Campaign
Carpool by Meru Digital Marketing Campaign
 
Uber Marketing Strategy in Egypt
Uber Marketing Strategy in EgyptUber Marketing Strategy in Egypt
Uber Marketing Strategy in Egypt
 

Recently uploaded

Lucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal BrandLucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal Brandlchacon2023
 
Rural SMEs, environmental action, and perceived opportunities - Kevin Mole
Rural SMEs, environmental action, and perceived opportunities - Kevin MoleRural SMEs, environmental action, and perceived opportunities - Kevin Mole
Rural SMEs, environmental action, and perceived opportunities - Kevin Moleenterpriseresearchcentre
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
The Penta Model of Strategic Choices (summary)
The Penta Model of Strategic Choices (summary)The Penta Model of Strategic Choices (summary)
The Penta Model of Strategic Choices (summary)Mihai Ionescu
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxWorkforce Group
 
Looking ahead – ERC plans for 2024 - Stephen Roper
Looking ahead – ERC plans for 2024 - Stephen RoperLooking ahead – ERC plans for 2024 - Stephen Roper
Looking ahead – ERC plans for 2024 - Stephen Roperenterpriseresearchcentre
 
Master SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdfMaster SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdfenterpriseresearchcentre
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesenterpriseresearchcentre
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdfOsborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdffrannyosborn1
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceMarketing847413
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
Firms’ response to climate change and digital technologies – insights from an...
Firms’ response to climate change and digital technologies – insights from an...Firms’ response to climate change and digital technologies – insights from an...
Firms’ response to climate change and digital technologies – insights from an...enterpriseresearchcentre
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysAggregage
 
2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentationsimonecapitalcorp
 
ERC Research Showcase Introduction Mark Hart
ERC Research Showcase Introduction Mark HartERC Research Showcase Introduction Mark Hart
ERC Research Showcase Introduction Mark Hartenterpriseresearchcentre
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...MiMOiQ1
 

Recently uploaded (20)

Lucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal BrandLucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal Brand
 
Rural SMEs, environmental action, and perceived opportunities - Kevin Mole
Rural SMEs, environmental action, and perceived opportunities - Kevin MoleRural SMEs, environmental action, and perceived opportunities - Kevin Mole
Rural SMEs, environmental action, and perceived opportunities - Kevin Mole
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
Western Alaska Minerals Corporate Presentation
Western Alaska Minerals Corporate PresentationWestern Alaska Minerals Corporate Presentation
Western Alaska Minerals Corporate Presentation
 
The Penta Model of Strategic Choices (summary)
The Penta Model of Strategic Choices (summary)The Penta Model of Strategic Choices (summary)
The Penta Model of Strategic Choices (summary)
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptx
 
Looking ahead – ERC plans for 2024 - Stephen Roper
Looking ahead – ERC plans for 2024 - Stephen RoperLooking ahead – ERC plans for 2024 - Stephen Roper
Looking ahead – ERC plans for 2024 - Stephen Roper
 
Master SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdfMaster SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdf
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slides
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdfOsborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
Osborn_Jordan_Sportsbroadcasting_PB1_6 (1).pdf
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor Conference
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
Firms’ response to climate change and digital technologies – insights from an...
Firms’ response to climate change and digital technologies – insights from an...Firms’ response to climate change and digital technologies – insights from an...
Firms’ response to climate change and digital technologies – insights from an...
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
 
2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation
 
ERC Research Showcase Introduction Mark Hart
ERC Research Showcase Introduction Mark HartERC Research Showcase Introduction Mark Hart
ERC Research Showcase Introduction Mark Hart
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
 

Ola Business Model

  • 2. INTRODUCTION • Founded on 3rd December 2010 in Mumbai, now based in Bengaluru. • CEO MR. Bhavesh Aggarwal • Pursued his B.tech in computer science from IIT Bombay. • It is generating a revenue of 758 crore. • Indian origin online transportation network company developed by ANI Technologies Pvt. Ltd.
  • 3. BUSINESS IDEA AND OPPORTUNITY • Rate of ownership is low to 41 per 1000 people and ranks 128th. • The population of india is 1.2 billion which is large enough for a company to capture the market. • According to several reports, the Indian taxi market is estimated to be around US$8-9 billion, out of which only 5-6% is under the organized sector. 88-92% of the market is still unorganized. • It is estimated that the number of taxi in organized sector will reach 30,000 by 2017.
  • 4. UNIQUE OFFERINGS OF OLA. • Customers can book cab from apps, website and even call centre. • “Ola Pink”, cabs driven are by women drivers and is only for women passengers in Bengaluru. • It also started offering black and yellow cabs of Mumbai to its platforms. • Ola has also started Auto rickshaw service. • Ola cabs provides 3 different tiers of car service to suit different budgets: Luxury sedan, mid range and ola mini, whereas its competitor Uber provides only 2.
  • 5. • Ola Firm has released an SOS button for its customers, which, when activated sends out all ride details in real time including GPS coordinates to pre-set friends and family members of the user via SMS or email. • It also keeps on providing coupons and promo codes
  • 6. ITS COMPETITORS • Uber • Meru cab • Taxi for sure • Zoomcar • Easy cabs • Unorganized sectors
  • 7. OLA WORKING MODEL • Ola started out as a Taxi Rental Fleet Business. But later on, they altered their attention to an app-based cab aggregation service which is similar to Uber. • Ola takes 15% of every ride from the driver they provide. • Biggest source of income is attracting big investors (Ex: Ratan Tata investing in Ola). BIG INVESTOR= HUGE MONEY • On an average we pay Rs. 100 (5kms ride+ waiting time+ ride time) so Rs. 15 from one driver. Let us assume that there are 1000 drivers only (assuming 11 drivers in 85 cities, which is less than the actual number; and they take 3 rides a day. It’s 45000 approximately a day, excluding peak hour charges, airport charges, etc.
  • 8. SWOT ANALYSIS Strengths 1. Ola is first of its kind taxi aggregator service provider in the country. 2. It achieved the no.1 rank in the sector after acquiring Taxi for sure. 3. The services offered by Ola are well appreciated by the public. 4. TV, online and print media marketing has helped to create awareness about the company. 5. Increase in customer base due to strong network effect. 6. Financial condition of the company has improved after investments by various firms. Weaknesses 1. Brand image can be easily influenced by the mis- behavior of the drivers as they are in direct contact with the customers. 2. Monetization(services) becomes difficult due to the demand.
  • 9. Opportunities 1. There is a huge potential for the company to penetrate deep into the market as the unorganized market hold almost 85% of the segment. 2. As Ola coordinates through the smart phone app, increase in number of smart phone users provides them with a great platform to increase their customer base. 3. Disposable income can be increased. 4. Convenient services create huge demand among customers. 5. Acquisition of smaller company of the market. SWOT ANALYSIS Threats 1. Increasing competition. 2. Heavy usage of cash to attract customer due to strong financial root of Uber. 3. Presence of competitors at the national level. 4. No specific regulatory body of the government. 5. Customer loyalty is rare in this segment.
  • 10. BUSINESS MODEL • Ola taxicabs go about as a facilitator in giving taxicab booking administrations to clients through numerous channels. • Prior, clients could book their taxicabs through the site, call center or the application. But later on Ola reconsidered their methodology and made appointments just through the application. • The drivers have an adaptability to choose their own particular time to login to OLA Application and acknowledge demands for rides from clients. They may remain logged out of the framework according to their need. • The source of income for OLA is the commission for every drive and the costs they bring about are additionally low as they significantly need to contribute just on the technological innovation. • Ola has turned out to be an awesome innovation stage for transportation and offers simple alternatives of booking a taxi through an application and offers adaptability to the driver as far as readiness to work. • The individuals who work more get incentives. • These companies don’t own cars nor do they employ the drivers, they simply connect with the drivers through the application. They are the technology driven market place. • The company thus began to grow at a speed of light due to accomplishment of ahead of its time strategies.
  • 11. PROMOTIONAL AND MARKETING STRATEGY OF OLA • EMPOWERING THE DRIVERS: They offered micro entrepreneurship for the drivers by helping the drivers buy their own cars at huge discounts and affordable repayment scheme as they collaborated with leading car manufacturers. • OLA MINI: One of the most successful marketing campaign launched by Ola is OLA MINI. The feature of this strategy was that the price of this service was equal to the auto fares. The idea worked well and got accepted by the public when they offered cab rides at auto fare price on auto strike days in 2012 and 2013. • TREATING CUSTOMER WITH CARE: Customer is at the centre in marketing. The main purpose of all these promotional activities is to build customer loyalty. Thus when it comes to taking care of the customer, Ola leaves no stone unturned. Ola makes sure that all the customers who use the service of Ola are well satisfied. If at all any mistake occurs by the system Ola makes sure to provide extra credit to the customer’s account and also apologize for that matter. In this way it makes sure that the customer base developed should not be hampered.
  • 12. • ADVERTISING PARTNERSHIP WITH TVF: Ola has created partnership with TVF (The viral Fever) which is an Indian online web series platform. TVF has a strong fan base and Ola has tried to take advantage of this situation. Ola gets to acquire customers from TVFs existing fan base while on the other hand even TVF gets to reach out to Ola’s customers. • OLA BOATS DURING CHENNAI FLOODS: During Chennai floods when people were stuck in their offices or other areas Ola had launched its ferry service. Ola had developed this service so as to help stranded people reach home and also to deliver essential material including food, water, etc. The ferries had professional rowers. Each ferry could accommodate 5 to 9 people per trip. The start up by Ola was initially meant to be for three days but later they agreed to provide the service as per the demand of the situation. • STRATEGIC PARTNERSHIP WITH MAKE MY TRIP: In the year 2013, la cabs launched its partnership with make my trip. Under this partnership the customers of make my trip would receive rental car facility for pick up and drop at desired destination. This move by Ola helped acquire large customer base as people became more aware about the brand.
  • 13. ECONOMIC STRATEGY • Ola focuses on target marketing by segregating its fleet into different models which are suitable for the demand of the customer and also fits their budget. • This includes Ola mini, Ola sedan, Ola micro, Ola prime, Ola pink, carpooling for corporate, etc. Ola micro offers a base fare of rupees 40 with charges of rupees 6 per km, whereas Ola sedan and mini have different package ranging between rupees 80 to 100 base fare. These are suitable for customers planning long distance journey. • Ola pink focuses on women safety and is introduced for the women. • The revenue through all this is created by supplying large volume services by the adoption of this fee tiered system. • People prefer it even more because Ola offers the lowest price rate compared to all other taxi aggregators.
  • 14. SOCIAL MEDIA • These include other means of promotion used by Ola to promote the brand in the market. Ola cabs have used channels such as banner ads, newspaper ads, television ads on a large scale as well as online marketing channel on Facebook, twitter as a part of its campaign.
  • 15. • From the online marketing tool Ola chose Facebook to run its first campaign as the number of users is high over it. It enabled Ola to target right people at the correct time. The campaign over Facebook which was termed as the #chaloniklo campaign was a huge success. Various video ads featured content of #chaloniklo over Facebook including call to action by which people would be propelled to download Ola app. It increased the popularity of Ola apps. With Facebook campaign, the consumer acquisition rate increased and searches concerning Ola cabs also increased, sales boost up by 60% as a result. • Henceforth, Ola picked Facebook over other advanced media implies in light of the fact that it has biggest client base crosswise over India. The focused on crusade setting makes it more reachable and gives organizations an exceptional yield on venture. Be that as it may, with FB advertising, application clients expanded, the organization started getting greatest booking therefore. Remarketing focused on the individuals who may have viewed the first campaign called #Chaloniklo.