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Competitor Analysis Meru vs Ola cabs _Amit Katyayan

Ola vs Meru cabs - Product Performance, Background and Competitor Analysis.

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Introduction to the
Company
UpGrad Product Management
Competitor Analysis
Student Name: AMIT KATYAYAN
Competitive Analysis:
Meru Cabs Vs Ola Cabs
Contents
• Competitor Identification
• Background Analysis
• Business Model Analysis
• Strengths & Weaknesses
• Product Analysis
• Future Initiatives
Competitor Identification
Direct Competitors
• MERU has direct competition with
companies like: Ola Cabs, Uber, Easy Cabs,
Mega Cabs who have same or similar
business models
Indirect Competitors
• Shared Commute Services
• Zipgo – creating a traceable private bus
network and users to book a seat
• BlaBlaCar – Intercity carpooling services
connecting people travelling to the same
destinations
• Self-Drive Car Rental Services
• Zoomcar, Revv – Many self-drive Car rentals
pose to be very competitive as they are well
priced and super convenient
Background Analysis
MERU
• Meru Cabs is a transportation network company
headquartered in Mumbai, India.
• Founders - Neeraj Gupta & Nilesh Sangoi
• Launch Year – 2007
• Investors - True North, Brand capital
• Number of employees - 500–1001
• Brands - Meru, MeruFlexi, Hatchback, Sedan, Suv.
• Operating cities – 24
• Facilities and payment option - Cab booking
facilities through calls, website, Messenger bot on
Facebook, Google Maps or through a mobile app. It
accepts payments through cash or multiple wallet
options.
• Revenue - $42Mn
• Website - www.meru.in
OLA
• Ola Cabs is a transportation network company
headquartered in Bengaluru, India.Ola is a Spanish
termwhich means hello!
• Founders - BhavishAggarwal, Ankit Bhati
• Launch Year – 2010
• Investors - Ola is funded by 38 investors. Kia motors
and Hyundai motors company are recent investors.
• Number of employees – 6000
• Brands - Vehicle for hire, Food Delivery (Foodpanda)
• Operating cities – 169
• Facilities and payment option - Cab booking facilities
through calls, website, Messenger bot on Facebook,
Google Maps or through a mobile app. It accepts
payments through cash or multiple wallet options.
• Revenue - $201.4Mn
• Website - Ola Cabs.in
i. Company Vision & Goal
MERU
• Meru wants to be an organization that
will touch the one billion population in
India and ensure that we provide a
safe, reliable and transparent transport
solution to the people for a daily
purpose. Delivering quality service at
all touch points— booking, while
travelling, and post travel—in all the
areas of our country is the vision and
mission
OLA
• “With Olacabs, we’re trying to bring
quality and predictability to car rental
services online.” – Bhavish Aggarwal,
CEO
• At Olacabs, the goal is to bring
convenience, price transparency and
standardization to consumers booking
car rentals and cab services. They offer
instant confirmation for car rental
bookings.

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Competitor Analysis Meru vs Ola cabs _Amit Katyayan

  • 1. Introduction to the Company UpGrad Product Management Competitor Analysis Student Name: AMIT KATYAYAN
  • 3. Contents • Competitor Identification • Background Analysis • Business Model Analysis • Strengths & Weaknesses • Product Analysis • Future Initiatives
  • 4. Competitor Identification Direct Competitors • MERU has direct competition with companies like: Ola Cabs, Uber, Easy Cabs, Mega Cabs who have same or similar business models Indirect Competitors • Shared Commute Services • Zipgo – creating a traceable private bus network and users to book a seat • BlaBlaCar – Intercity carpooling services connecting people travelling to the same destinations • Self-Drive Car Rental Services • Zoomcar, Revv – Many self-drive Car rentals pose to be very competitive as they are well priced and super convenient
  • 5. Background Analysis MERU • Meru Cabs is a transportation network company headquartered in Mumbai, India. • Founders - Neeraj Gupta & Nilesh Sangoi • Launch Year – 2007 • Investors - True North, Brand capital • Number of employees - 500–1001 • Brands - Meru, MeruFlexi, Hatchback, Sedan, Suv. • Operating cities – 24 • Facilities and payment option - Cab booking facilities through calls, website, Messenger bot on Facebook, Google Maps or through a mobile app. It accepts payments through cash or multiple wallet options. • Revenue - $42Mn • Website - www.meru.in OLA • Ola Cabs is a transportation network company headquartered in Bengaluru, India.Ola is a Spanish termwhich means hello! • Founders - BhavishAggarwal, Ankit Bhati • Launch Year – 2010 • Investors - Ola is funded by 38 investors. Kia motors and Hyundai motors company are recent investors. • Number of employees – 6000 • Brands - Vehicle for hire, Food Delivery (Foodpanda) • Operating cities – 169 • Facilities and payment option - Cab booking facilities through calls, website, Messenger bot on Facebook, Google Maps or through a mobile app. It accepts payments through cash or multiple wallet options. • Revenue - $201.4Mn • Website - Ola Cabs.in
  • 6. i. Company Vision & Goal MERU • Meru wants to be an organization that will touch the one billion population in India and ensure that we provide a safe, reliable and transparent transport solution to the people for a daily purpose. Delivering quality service at all touch points— booking, while travelling, and post travel—in all the areas of our country is the vision and mission OLA • “With Olacabs, we’re trying to bring quality and predictability to car rental services online.” – Bhavish Aggarwal, CEO • At Olacabs, the goal is to bring convenience, price transparency and standardization to consumers booking car rentals and cab services. They offer instant confirmation for car rental bookings.
  • 7. ii. Strategy MERU • Meru was the first radio taxi provider in the country • Built brand image as the No.1 airport taxi and most reliable for solo woman passengers • Created trust and loyal customer base by providing great service and well trained drivers • Improved employee stickiness by providing incentives like loans, insurance and scholarships for them and their families • Expanding to Tier2/3 cities slow and steadily • Continue to thrive in the advanced booking space • Very customer friendly even for the non-techsavy who can book cabs via call centre • Genie cabs have been a flagship product segment of economical cabs my Meru • Earning revenue through “Cabvertisements” • Only provider to have Taxi Aggregator license in India
  • 8. ii. Strategy contd… OLA • Built the brand as the “To go” app for any kind of cab booking with their “ChaloNiklo” ad campaign • Always kept focus on being an online platform for aggregation and reach • Launch of new innovative products and offers very frequently keeping the customer base excited and hooked • Acquired TaxiForSure in March 2015, for $200MN USD, making it the largest fleet size and market share • Providing drivers with very attractive and lucrative monetary incentive schemes • Recently slashed fares by 20-30% in Tier2&3 cities • Started Ola Fleet Technologies over a year ago whose focus is building its own fleet, skilling drivers and creating a comprehensive ecosystem
  • 9. iii. Funding Series Who Funded Date Amount Initial India Value Fund March – 15 $50 Million First Series Bennett, Coleman and Co. Ltd. June – 16 $25 Million Series Date Amount Corporate Round - Ola Mar-19 $300M Series J - Ola Feb-19 $92M Series J - Ola Jan-19 $141 M Venture Round - Ola Sep-18 $50M Secondary Market - Ola Aug-18 $225 M Private Equity Round - Ola Oct-17 $1.1B Debt Financing Ola Sep-17 $14M Private Equity Round - Ola Aug-17 $36M
  • 10. iv. Products MERU • It supports multiple mobile wallet. • By selecting the Fare Exactometer feature, passengers can know the exact price to be paid even before the start of the ride. This avoids any unforeseen costs and provides peace of mind to passengers. OLA • Passengers can book rides ranging from economy rides on a rickshaw to luxury cars. • An “Ola Select” membership gives access to various privileges like no peak pricing, free Wi-Fi, airport lounge access etc. • Ola Share Pass is subscription feature that allows riders to travel anywhere at a fixed rate in an Ola share cab. • Ola Money – Payment wallet that allows cashless payments. • Ola in association with Foodpanda also delivers food.
  • 11. v. Social Media Analysis • Ola Cabs is on the top of the social media. It has more than 1M fans on Facebook and more than 222K followers on Twitter • Facebook has designed a customized mobile-specific methodology by the name of ‘App Analytics’, that enables apps to track and measure performance. It enabled Ola to track its performance and make informed decisions about reaching their customers.. • Meru cabs have 182K fans on Facebook and 20K followers on Twitter.
  • 12. Business Model Analysis A. Revenue Models: OLA Began with OLA Moved to ▪ Marketplace model X % commission from trip fare. ▪ Car Type, On-Boarding Fee, On- Cab Ads ▪ Part-Inventory model to gain exclusivity. Buying cabs for leasing to the drivers. ▪ Ola Money, Ola Corporate, Peak time charges MERU Began with MERU Moved to ▪ In contrast to Ola, Meru began with complete inventory model & owned all its fleet. ▪ Drivers were required to pay per day rentals (INR 1200-INR 1300). ▪ Driver strikes in 2012 has forced Meru to take the part-Inventory route too. ▪ Today 50% of its fleet is owned by drivers. ▪ It also earns around 10% of revenue from On-cab advertisements.
  • 13. B.Target Market Brand OLA MERU It believes that the entire mobility space is the target market. Anyone who needs a online, point to point or outstation transport according to their budget, Ola has a category for them. Meru targets the users who want to get a cab instantly and reliably. Women customers form a good target area for Meru due to well behaved drivers, clean AC cars and ‘Trust Factor’.
  • 14. OLA C. Inventory D.User Segment Had no Inventory to begin with. Anyone who wants to book an economical cab from Smartphone IT related product functions. Youngsters, working class and elderly who need a point to point travel. Recently bought cars form inventory MERU Began with Inventory mode Users looking for instant-reliable cab Entire fleet owned makes up the inventory Users looking for airport ca Devices fit in the vehicle Users looking to pay a premium price for better service
  • 15. Strengths & Weaknesses Brand Strengths Weaknesses MERU First radio taxi provider. Present only in 24 cities Cost effective. No surge pricing. Not a very huge cab fleet compared to Ola Only aggregator to actually be making a profit. Very low branding compared to Ola Leading in advanced booking space. Received low funding Very advanced back-end technology High Training cost OLA Widespread marketing of the brand. High customer awareness. High surge prices Present in 100+ cities. Despite of all funding the company is not making profits New products and features for every segment of the customer base. Drivers are usually signed up with Uber also, decreasing driver stickness Huge cab fleet ensures high cab availability. Ola drivers have bad feedback.
  • 16. Product Performance Analysis – MERUcabs Specific iOS Android Windows App downloads Not available 10-50 Million Not available App rating 1 star 3.8 stars 3.8 stars App Reviews Not enough data availabl 44% reviews are 5stars. 41% reviews are 5stars Download size 40MB 25MB 6MB Basic Features Book, track cabs and get notifications, ICE , pay through 4 different wallets New Features One touch booking, Fare Exactometer, ride a Meru airport taxi and pay thru Meru app. (cab not booked thru app but picked from the airport directly) App user experience Launch of app is very slow. Availability of cabs is very low. The SUV, Sedan, Meru eve categories have not been launched in all cities yet.
  • 17. Product Performance Analysis – OLA Cabs Specific iOS Android Windows App downloads Not available 10-50 Million Not available App rating 4+ 4 stars 3.4 stars App Reviews Not enough data available 53% of reviews are 5stars. 38% of reviews are 5 stars. Lots of app crash complaints. Download size 158MB 40MB 25MB Basic Features See availability, book and track cabs and get notified, recharge wallet, SOS New Features Pay mobile and utility bills Ola money, transfer money to friends App user experience Launch of app is very quick with accurate GPS location
  • 18. Future Initiatives MERU • Meru Cabs to focus on corporate employee transportation. • Start Meru Eve operations in other cities. Currently its operated only in Delhi. OLA • Ola Announces Plans to Enter UK, Offers Compelling Choice in the Ride Hailing Market. • Ola plans to reach 50 global cities by 2019; hunts for investors to raise more funds. • Partnered with Maruti Suzuki to train 50 lakh drivers in Soft and hard skills by 2020. • Focus on generating profits from new revenue generating schemes
  • 19. Resources OLA • http://www.businessofapps.com/eight-uber-competitors- reinventing-taxi-apps/ • http://unicornomy.com/how-does-ola-make-money/ • https://blog.olacabs.com/ • https://en.wikipedia.org/wiki/Ola_Cabs
  • 20. Resources MERU • https://economictimes.indiatimes.com/topic/Meru-Cabs • https://www.meru.in/about-us/our-philosophy • https://en.wikipedia.org/wiki/Meru_Cabs • http://www.businessinsider.in/This-is-how-Meru-Cabs-plans-to-give- Ola-and-Uber-a-run-for-theirmoney/articleshow/46622043.cms • http://www.business-standard.com/article/companies/meru-cabs-expects- 30-35-revenue-from-genie-by-2017-18114032100962_1.html • https://www.crunchbase.com/organization/ola/funding_rounds/funding_r ounds_list#section-funding-rounds