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Wherecamp Navigation Conference 2015 - Indoor Maps the next frontier in digital mapping
- 1. Nov, 2015 Indoor Maps The Next Frontier For Digital Mapping Joseph Leigh Head of Venue Maps at HERE
- 2. Filling the last gaps in maps!
- 3. Filling the last gaps in maps!
- 4. ? ? ? ? Filling the last gaps in maps! HERE Venue Maps
- 5. HERE Venue Maps: Beliefs Consumers will increasingly expect to see venue level detail in digital maps. Automobile manufacturers will leverage venue maps for “last mile” destination arrival, into car parks, and on foot to the final destination. Enterprises will draw upon venue maps to fulfill a range of functions in sectors including Retail, Travel, Health Care and Workplace Management 1 2 3
- 6. Venue Maps: Trends and business dynamics Growing Indoor Location Technology Market Valuation By 2018 indoor Location will be a $4B Global Market. (1) $1.6 billion in the USA alone will be spent on indoor location hardware, services and license fees by 2018. (2) Growing internet search-volume for “Indoor Maps” (3) © 2015 HERE | Venue Maps Source: 1) ABI Research 2) Opus Research 3) Google Trends
- 7. Venue Maps: Travel Trends © 2015 HERE | Venue Maps “41% struggle to find their way around foreign airports… 20% have had to run to the gate!” (CPP research) Airports and rail operators are leveraging indoor location to offer indoor navigation, and to identify bottlenecks affecting throughput.Copenhagen Airport App
- 8. Venue Maps: Retail Trends 23% of John Lewis customers research online before buying offline, in-store. (John Lewis retail report) 73% of shoppers with smartphones prefer to reference their phone in-store, rather than ask for help. (Accenture) Retailers increasingly leveraging indoor location enabled apps to maximize product discovery and to offer more flexible ‘omnichannel’ purchase options.
- 9. Venue Maps: Healthcare Trends © 2015 HERE | Venue Maps 7 million hospital appointments missed each year in the UK. A significant proportion are the result of navigation problems. (The Guardian) Visitors struggle to navigate the maze of the modern medical complex. (Wall Street Journal)Etelu MediLocator App
- 10. Venue Maps: Last Mile Navigation © 2015 HERE | Venue Maps • Companion apps increasingly offer pedestrian guidance to the final destination indoors. • Parking space level maps will increasingly underpin advanced use cases such as autonomous valet parking. Garmin Direct Access feature BMW Last Mile Volvo V40 Autonomous Parking
- 11. Venue Maps: Search & Rescue © 2015 HERE | Venue Maps F.C.C. e911 (Jan 2015) extension Network operators must be able to pinpoint callers indoors, including longitude, latitude and floor number. HERE Maps Mobile SDK
- 12. HERE Venue Maps Coverage Expansion 2011-2015
- 13. © 2015 HERE | Venue Maps 1.1 billion m2 of floor space* across 86 countries! Americas • 4,227 Malls/Stores • 152 Airports • 1,528 Universities • 225 Stadiums EMEA • 2,037 Malls • 192 Airports • 1,988 Rail stations APAC • 989 Malls • 35 Airports • 220 Universities Q3’15 Highlights: 12,751 Venues Globally • Global coverage of indoor and outdoor malls, airports, museums, stadiums, … • Available as raw data (GML) for maximum product customization capabilities • Industrially captured, complete, and continually quality-verified data • Routing graphs for indoor routing Overview: South America 578 Venues EMEA 4,511 Venues APAC 1,471 Venues North America 6,191 Venues 12,751 Venues (Q3 2015) HERE Venue Maps Content
- 14. HERE Venue Maps Platform © 2015 HERE | Venue Maps 2D Venue Maps: Venue Maps API & HERE JSLA NEW! 3D Venue Maps: HERE SDK