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Real World October 2014


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Real World September 2014

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Real World October 2014

  1. 1. The Real World October 2014 08/10/2014
  2. 2. Re-defining Out-of-Home
  3. 3. We Live in a Changing World Formats are converging OOH Connectivity is high There is increasing global mobility… New technologies are continually emerging Businesses and markets are converging or fragmenting People expect to do anything, anywhere Media is not only bought, but earned and owned Data is the new raw material
  4. 4. Platforms We are Posters Content Video Screens Laptops Tablets Networked Owned OOH (e.g. buildings or jet bridges) Duty Free / Retail Media & Assets Physical Experiences (sampling) Experiential Stands / Zones Apps & Games Commerce & Coupons Mobile etc Data Technology Ads People & Places Services / Utilities (e.g. wifi) re-defining Out-of-Home as an ecosystem
  5. 5. People & Places
  6. 6. Seasonal Stats Did you know… Source: Bath Chronicle, 26 August 2014
  7. 7. On The Move Did you know… Source: TfL, Sept 2014 You can now use contactless payment cards to travel on Tube, tram, DLR Overground and most National Rail services in London, including buses.
  8. 8. Understanding The Connected Consumer
  9. 9. OCS Constantly consumer-centric Constantly consumer-centric
  10. 10. OCS in Numbers 6,827 Total sample in UK 6th Version 100,000+ Global respondents 30 Countries OCS is run in 2.5 Number of hours saved by the OCS macro per run 41 Number of OOH formats analysed within OCS %
  11. 11. OCS Did you know… Londoners are 56% more likely than average to look out for live updates & info when OOH
  12. 12. TouchPoints
  13. 13. TouchPoints Did you know… 17% of all adults visit the high street daily
  14. 14. Connected Commuter/ Youth JCDecaux
  15. 15. Ngen Clear Channel
  16. 16. ExterionMedia
  17. 17. Business Traveller 2 JCDecaux
  18. 18. Connected JCDecaux
  19. 19. Data Driven Targeting
  20. 20. A pioneering new travel survey
  21. 21. Measuring audiences whilst OOH
  22. 22. Revolutionising the way we plan OOH
  23. 23. We Live in a Convergent World
  24. 24. Driven by technology… 30% The percentage of Google searches containing a location component Smartphones are critical shopping tools with 95% having researched a product or service on their device 85% The percentage of smartphone users who look for local information on their phone with 81% taking action a result 125 The number of NFC transactions in the UK every minute 654m The number of people who access Facebook at least once a day on a mobile device
  25. 25. And consumer expectation 313,141 The number of Facebook Places check-ins at the O2 Arena-the UK’s number one place to check-in 3 The number of internet connected devices UK consumers use on average 62% The percentage of UK smartphone penetration 1.5m The number of contactless bus fare payments made in London since December
  26. 26. Gateway to Mobile Content: NFC
  27. 27. Networked OOH: Real-Time
  28. 28. Networked OOH: Public Utility
  29. 29. Owned OOH
  30. 30. Owned OOH
  31. 31. Experiential
  32. 32. Experiential
  33. 33. Influencing Digital Behaviour: Driving Search
  34. 34. Influencing Digital Behaviour: Driving Search Influencing Digital Behaviour: Driving Search: Social Media Social Media Mentions of "gocompare" OR "" OR "go compare" AND "graffiti" OR "poster" OR "billboard" OR "OOH" OR "outdoor" 400 350 300 250 200 150 100 50 0 OOH Chart Title Popularity – Total Mentions on Twitter – 3,069 over period Mentions Date
  35. 35. Online Controlling The Physical World
  36. 36. Live Video
  37. 37. Engaging Interfaces
  38. 38. Engaging Interfaces
  39. 39. Index of tweets vs. the norm in proximity to posters in Nottingham New Planning Data
  40. 40. New Planning Data
  41. 41. New Planning Data 270yd
  42. 42. The Out-of-Home Marketplace
  43. 43. Media Revenue Growth 1999-2014 Media Revenue 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f) Source: Aegis Media & WARC Media Internet Outdoor Cinema Radio TV Magazines Newspapers Year Annual total media spend in £m
  44. 44. 300 250 200 150 100 50 0 Q1 Q2 Q3 Q4 £m Quarter 2012 2013 2014 Media Revenue Q2 2014 OOH Revenue Total 2013 - £989.6m (2.0% YOY) Source: OMC Revenue for 2014 estimated at +3% -2.2% 6.4%
  45. 45. Top 10 Categories The top OOH spending categories: August 2014 Entertainment and leisure Telecoms Drink Finance Retail Cosmetics and personal care Travel and Transport Motors Government, social & political organisations Food £86.4m -14.2% £61.6m -26.7% £39.1m -4.0% £37.4m 0.5% £36.5m 30.1% £14.0m 23.8% £17.3m 3.7% £18.5m 64.3% £29.9m -20.7% £32.1m 17.4% Note: Data up to 31st August 2014
  46. 46. Who’s Spending? The top OOH spending advertisers: August 2014 £19.4m -27.5% £12.5m 85.3% £10.1m -1.3% £9.3m 19.4% £7.8m -9.5% £5.7m -59.5% £6.2m 209.0% £6.5m -28.5% £6.9m 21.0% £8.0m -5.3% Note: Data up to 31st August 2014
  47. 47. Spend Trends- Roadside Spend by OOH format: August 2014 6s Misc. Digital £7.3m -16.8% £40.8m 63.1% £165.6m 2.0% 48s £58.4m -17.1% 96s £20.5m -63.1% Specials £5.9m -55.3% Note: Data up to 31st August 2014
  48. 48. Spend Trends- Transport Spend by OOH format: August 2014 £54.4m 1.0% £30.6m -17.7% £30.5m -7.2% £34.4m 36.2% Note: Data up to 31st August 2014
  49. 49. Consolidated Market Place Others Est. Market share based on revenue 31% 23% 8% 17% 21%
  50. 50. Media where it matters About JCDecaux Key Areas For Investment Key Formats Roadside, rail, malls, supermarkets, airports and experiential Geography Proprietary Research Nationwide across environments in all the key cities across the UK Roadside: Continued investment in digital. Key new digital locations set to launch including The M4 Tower and The Holland Park Tower Rail: Waterloo Motion set to launch at Waterloo Station. Continued expansion of Transvision and D6 networks Retail: M-Vision will expand to further premium malls as D6 network extends and digital investment at Tesco Airport: Digital and high impact media space will be unveiled for Heathrow Terminal 2 launch Experiential: Newly launched division JCDecaux Live is set to expand the multi-environment portfolio further Connected Commuter and Connected Youth ‘Power of Influence’ research and new ‘Business Traveller 2’ insight from JCDecaux Airport JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon with a small business based on street furniture. Reporting €2,676.2 million in revenue in 2013, JCDecaux now operates in more than 55 markets worldwide and is market-leader in the UK +
  51. 51. About Clear Channel Key Areas For Investment Roadside, supermarkets, shopping malls, digital portfolio, Pinnacle Nationwide Special builds, digital and interactivity: Storm- Storm is designed to revolutionise premium digital out-of- home. It launched with The Chiswick Towers and Cromwell Road Tower, The A40 Power Station and Coventry House at Piccadilly Circus. The portfolio will be further strengthened with the North London Towers Mobile platform- Clear Channel UK and Metro have announced a partnership that will bring free content to commuters at mobile-enabled bus shelters with interactive tags right across the UK Ngen Part of Clear Channel Communications Inc, the American-based global media and entertainment company, CCO was bought out by venture capitalists in 2008 and in 2013 posted revenues of $2.9bn worldwide. Built on the foundations of a national network of bus stop 6 sheets, the UK business has since expanded via an extensive portfolio of iconic, digital and mobile assets Key Formats Geography Proprietary Research +
  52. 52. About Exterion Outdoor Key Areas For Investment Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail National with a dominant presence in London Increasing digital offering across Rail & London Underground Illuminated New Bus For London Performance 48 sheets National Rail Expansion of retail offering Birmingham Express Roadside digital and London Worker Planning Tool Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media. Key Formats Geography Proprietary Research +
  53. 53. Results are our culture About Primesight Key Areas For Investment Key Formats Roadside, cinema, Glasgow subway Geography National coverage with sites in all major cities across the UK and Glasgow Underground HD 48s, HD 96s, backlights, illuminations and illumination enhancement project via LED, digital 6 sheets, DEPs, ongoing audit of panels across the UK, recent improvements to key sites Primemobile, Primedesign, Hitwise, EPOS, Shopwyre, Geofencing Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK-based business which posted turnover of £50.1m in 2011 Proprietary Research +
  54. 54. About Ocean Outdoor Key Areas For Investment Large-format digital, iconic landmark and super-premium banner locations Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds and Glasgow Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality The Grid Ocean Labs Regional site expansion The Science Behind the Art of Outdoor A relative newcomer to the OOH scene, launched in 2005 Ocean Outdoor is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m Ocean Outdoor reported revenues of £23.4 million in 2012 Key Formats Geography Proprietary Research +
  55. 55. OOH Industry News
  56. 56. TfLKicks off Pitch for £500m London Bus Shelter Contract
  57. 57. Clear Channel Kicks off Digital Sites Expansion
  58. 58. Posterscope Support Helmand Return OOH Exhibition
  59. 59. Stella Artois is the Launch Partner on JCDecaux’s Motion@LiverpoolStreet
  60. 60. CC Launches its First Solar-Powered Advertising Bus Shelter in London
  61. 61. Exterion Expands into Partnerships with the Appointment of Dan Cresta as Director
  62. 62. AmscreenWorks with Age UK to supply 150 Shops with Digital Signage
  63. 63. BlowUP Launch New Site on Talgarth Road
  64. 64. BlowUP Dominates M4 Wealth Corridor with Iconic Large Format Outdoor Site
  65. 65. Havas’s Paul Frampton on the Impact of Programmatic Advertising on OOH
  66. 66. New Maxx Media Site in Portsmouth
  67. 67. OOH is a New Point-of-Sale for Online Retail Brands
  68. 68. Ocean Outdoor Presents Pulse Birmingham
  69. 69. Ocean’s Banner Portfolio Grows to New Heights
  70. 70. London Fashion Week goes Underground
  71. 71. Morley Aims to Boost Clear Channel by Exploiting OOH’s Digital Potential
  72. 72. Art of Outdoor Entries Up 61% Year on Year
  73. 73. OOH Follows TV as ‘Most Trustworthy’ Medium
  74. 74. Barclaycard Unveils Payment Wristband for TfL’s Contactless Roll-Out
  75. 75. Find Out More
  76. 76. Get in touch with us... Hyperspace portfolio