Clemens Kirner from Insider Navigation

1. PERSONAL INDOOR
ASSISTANT

2. Insider Navigation - INS
• Founded in 2003
• Focused on innovative Marketing
• AR development since 2010
• Serving clients from Australia to Argentina
with AR
• 38 employees
• Subsidiary of Card eMotion
• for 2 years development
• Joint development with Vienna University
of Technology – researching 15 years in AR
• Patent pending
Vienna Munich Shanghai Hong Kong

3. INS Team
Clemens Kirner is founder & CEO of INS.
He already founded Card eMotion, an leading
international augmented reality agency. He is an
successful entrepreneur and a frequent speaker at
prestigious conferences.
Marcel Aberle is COO of INS.
Marcel is responsible for the daily operations,
project management and business development.
Prior to INS he worked in the IT industry for over 10
years with well known global players. He is an
author and a frequent conference speaker.
Florian Reiterer is CTO of INS.
Florian is the brain of INS. He previously worked
with Clemens at Card eMotion. Florian co-
developed parts of INS core technology at the
Technical University of Vienna, where he is a
graduate student.
Hannes Kaufmann is the technical and scientific
advisor of INS. Hannes is an award-winning
associated professor at the Technical University of
Vienna for augmented and virtual reality.
He is the inventor of INS core technology.

4. What is INS?
INS offers complete indoor experience solutions,
thanks to augmented reality and efficient navigation technologies
we assist visitors, empower tenants and create value for operators

5. What is Augmented Reality?

6. Product – How does it works and demos 6

7. Product – How does it works and demos 7

8. Summary

9. Product – How does it work? Optical tracking! 9

10. • Recognizes surrounding environment by optical tracking
• Millimeter accuracy
• No additional hardware needed
• Runs on iOS and Android
• Integration into existing app
• EU patent submitted
• Compatible with other navigation methods (e.g. Beacons)
• Barrier-free use and audio guidance support
Product

11. Problems and Solutions

12. Problem – Size and complexity of large public buildings lead to disorientation and stress

13. Problem – Shopping behaviors and demands are changing.
Online and mobile shopping is becoming more and more popular. Puts
pressure on local stores’ revenues.

14. Solution – PERSONAL INDOOR ASSISTANT

15. Solution
15
PERSONAL INDOOR ASSISTANT
• Orientation
• Navigation
• Mobile Information desk
• Multilingual AR-Support
• POI search
• Barrier-free
• Audio guidance
• Mobile services
• Mobile payment
• Live-updates
• Personalized offers
• Flight updates
• Excitement
• Games

16. Solution - Tenants – Boost revenue due to new possibilities for marketing campaigns
insider navigation
shows the user exclusive offers
from the surrounding shops

17. Solution - Tenants
17
PERSONAL INDOOR ASSISTANT
• New advertising space • Personalized offers
• seamless mobile and in-store shopping
• Location-based values

18. Solution – Operator – Satisfied customers, Increased revenue, Innovation leader

19. Solution - Operator
19
• Increased revenue
• New advertising channels
• Crowd detection analysis
• Optimize visitor handling
• Identify profitable marketing spots
• Satisfied visitors
• boost reward campaigns
• Optimized maintenance process
• Efficient use of BIM Data
PERSONAL INDOOR ASSISTANT

20. Why now? – The world is mobile

21. Why now? – Future trends and technologies fit INS
21

22. Competition
22
INS differentiation and USP at a glance
• Complete indoor experience concepts
- Not just a technology provider
• Millimeter accuracy vs. 2-5 meters
• No additional hardware needed
• Provides augmented reality and bird’s-eye view
- Intuitive Orientation
- Great user experience
- Additional marketing and service possibilities
• Pull experience vs. push notifications
• Compatible with other technologies
Wifi & Beacon
INS

23. PERSONAL
INDOOR ASSISTANT