The business plan proposes creating a mobile app called "The Cruiser" that allows users to mark locations of potholes and traffic issues using GPS. As users drive the same routes, the app will warn them of nearby reported problems. User-submitted data will build a global traffic database. The goals are to become the leading traffic information source and sell traffic reports to brands for social campaigns. Revenue of 1 crore rupees is expected in the first year from traffic reporting services.