Bernd Gruber from indoo.rs

1. INDOOR POSITIONING AND NAVIGATION FOR MOBILE APPS

2. indoo.rs GmbH.
Indoor localisation and
navigation company from
Austria.
Staff: 26 in AT, 2 in USA

3. Market players.
77 companies worldwide in the area (Gartner says 100)
20 companies gotVC money
5 companies are big-boys (Apple, Google, etc.)
16 – 20 went out of business last year
10 new companies were founded last year
all data based on internal research and talks with competitors

4. Market trends.
iBeacon solutions are now part of the game – door opener
The market still has to be evangelised
Some of the technology companies got switched to solution
companies because there is simply more short-term money
in it
all data based on internal research and talks with competitors

5. Areas of Application - Hypothese.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel
information relates to Europe and North America

6. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel

7. Reality Check Travel – 2015.
Travel

8. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel

9. Reality Check Retail – 2015.
Retail

10. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel

11. Reality Check Social Commerce – 2015.
Social
e-Commerce
Companies are not ready yet to connect their CMR
data with user behavior
There is no one responsible in companies for these agendas

12. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel

13. Reality Check Enterprise – 2015.
Enterprise
A lot of big companies have internal apps using indoor
positioning and / or navigation
Use-cases:
• Meeting room navigation
• Colleague finder
• Security monitoring
• Resource allocation
these companies don’t want to have their logos up there 

14. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise Manufacturing
Public Safety Entertainment Events Museums Mobile Games
Travel

15. Reality Check Manufacturing – 2015.
Manufacturing

16. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Events Museums Mobile Games
Travel Manufacturing

17. Reality Check Public Safety – 2015.
Public Safety
Urban beacons and related services won’t be
live until 2020
As it’s infrastructure from the state and
private company usage for 3rd parties is not yet clear

18. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Events Museums Mobile Games
Travel Manufacturing

19. Reality Check Entertainment – 2015.
Entertainment
All notification and not positioning/navigation use-cases

20. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Events Museums Mobile Games
Travel Manufacturing

21. Reality Check Entertainment – 2015.
Events
Navigation is provided – indoor positioning still not there yet

22. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Museums Mobile Games
Travel Manufacturing
Events

23. Reality Check Museums – 2015.
iBeacon messaging and in most of the cases – no navigation!
Museums

24. 2015 Reality Check.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Museums Mobile Games
Travel Manufacturing
Events

25. Reality Check Museums – 2015.
Mobile Games

26. 2015 Reality Check - Status.
Retail Social
e-Commerce
Enterprise
Public Safety Entertainment Museums Mobile Games
Travel Manufacturing
Events

27. The Good.
Working Indoor Positioning and Navigation
2-3m accuracy
99%

28. The Bad.
Working Indoor Positioning and Navigation
2-3m accuracy
99%
Manual Mapping is time-consuming
one building per man-day
► 1.000 buildings would need 1.000 man-days
Manual mapping is subject to errors

29. The Bad.
The current process of mapping is
not ad-infinitum scalable

30. The Bad.
People walk … every day … everywhere
…with their smartphones
data is created as we walk
Simultaneous Localization And Mapping

31. SLAM Engine.
Use the map
(accuracy shown in meters)
Reference map is
generated using SLAM
Walk-through
the building
 Minimal effort fingerprinting by just “walk-through the building”
 Speed up of building setup process by a factor of minimal 10

32. SLAM Engine.

33. SLAM Crowd Engine.
 Crowd-harvest location &
sensor data
 Self-improving and self-
adjusting (Self-learning)
 Improved Analytics
 First version: 2016
Apply
SLAM
Generate
improved
reference
map
Use
reference
map for
localisation
Gather
sensor &
radio data
Analyze
data
big data cloud
massive
amount of users

34. Bernd Gruber, COO
bernd@indoo.rs
+43699 19009969
Contact: