Martin Treiblmayr from Garmin

2. Street Parking
Go-to-market with big data crunching
Martin Treiblmayr

4. Garmin is now capable to indicate
the likelihood to find parking
spots along inner city streets

5. Parking – a vibrant market
• Existing players like Parkopedia and Inrix enter the market of on-street parking
• Automotive companies are very interested, BMW has made first announcement
• Significant amount of venture capital, numerous start-ups
• Main areas of start-up activity:
• Computation of parking spot availability
• Parking payment systems

6. Street Parking go-to-market
• Garmin is 1st navigation provider to bring this leading-edge innovation to market
• Free service was announced at IFA: Overwhelming feedback!
• Excellent test results from journalists, bloggers
• Released to Navigon apps, 6 German cities launched
• Geographic expansion in December
(AT, DE, NL, UK, USA)

7. The solution
• Likelihood to find a parking spot along street segments is indicated
• Availabilities are computed with probe data (FCD): They are used
to compute in- and outflow of vehicles in street segments
• Typical parking duration gets known for street segments,
these patterns complement availability data
• Partnership with Parkopedia

8. Simple workflow
• Easy access after entering destination, while navigating, or upon
approaching the destination
• Automatic notification if the situation
changes while driving allows to adjust
the destination in time
• Dynamic price filtering: All spots,
free, cheap and expensive zones

9. • Inner city parking: 20% of urban traffic is caused by people
looking for parking spots
• Urban Guidance – public transit integration
• flinc – ridesharing platform
• Enhancing travel routines
The bigger picture