The document outlines plans for an art app that will provide cheap art lessons and tutorials through a mobile app. It aims to help people improve their art skills without expensive in-person lessons. Research found most users would want a free app and would pay up to £1. Key features would include tutorials, video lessons, and a color wheel. The app will be marketed through social media and word of mouth to reach people interested in art.

1. Art App
By Sarah Jane, Eboni, Luke, Rueben, Jeevan

2. Who will the App help?
People interested in art.
What is the situation behind the problem ?
People want to improve their art skills with out expensive lessons.
When does the problem occur?
Most days.
Where does the problem occur?
At home.
Why does the problem occur?
People want to improve their art skills without paying for
expensive art lessons.
Background

3. Many people want to improve their art skills or become more
involved with art, however art lessons/tutoring are quite
expensive so many people can’t afford lessons/tutoring.
Our app provides very cheap art ‘lessons’ and tutorials.
Problem

4.  The key question our team is trying to answer is:
How can we provide cheaper art
lessons/tutorials through an app?
Key question

5. Following the Scoping phase; Our key findings are the
following:
You can cheaply and easily get art tutorials wherever
you are.
Key insight statements

6. “Our team, JESLR, is developing a mobile app to help
anyone wants to improve their art skills or become
more involved with art easily and cheaply wherever
they are.’’
Mini elevator pitch

7. After analysing the results of the surveys we sent out
to potential users, we found the following:
• Most people would want our app to be free.
• 80% would find this app useful.
• The most amount of money people would spend on this
app would be £1.00
Our results

8. After researching other apps like ours we found 2 that
were similar
• Art studio
• Sketchbook pro
However, these apps do not give lessons or tutorials or a
colour wheel like our app would these apps only let you draw on
your mobile device.
Competitors

9. Screen map

10. Key wireframes- Welcome screen

11. Key wireframes- Search Browser

12. Key wireframes- Tutorials

13. Key wireframes-
Video Browser

14. Data:
Be able to have sound tutorials/a person speaking to the user
Technical Feasibility:
Our solution is technically possible to build because it does not
require functions that do not exist on mobiles.
A professional developer would be able to build our solution in
less than 2 months.
Data and Technical
Feasibility

15. Business case hypothesis:
“We think most people interested in art would use our app”
Business model choice:
Statement: My team‟s app will operate on a business model in
which all users pay a small amount.
Justification: My team, „JESLR‟ has identified that parents and
teachers are willing to pay up to £1.00 towards the app.
Business
case

16. Our team will use the following three main marketing
strategies to reach our specific users:
1. Advertising on social media e.g. Facebook and Twitter.
2. Word of mouth.
Marketing