SlideShare a Scribd company logo
1 of 19
By
Ben, Paul and Jordan
Our app is aimed at a wide variety of people but mostly ones
who have trouble drawing or learning to draw.
The app is a tool that takes a picture from your phone and
shows you how to draw it showing you the exact strokes you
need and the shading.
It can be used anywhere at anytime.
The main point of our app is to help teach people how to
Draw.
Hundreds of students across Britain complain about not
being able to draw or that they aren’t achieving their level.
FotoFinish is an interactive app that can easily be
downloaded from an app store and is simple enough for high
school pupils to use. The app will offer users the chance to
learn new techniques for drawing and will help highschool
pupils achieve better grades in Art.
Our app teaches you the
exact way to hold the pencil,
how to move it and how to do
things like shading.
People who have taken our questionnaire and
have problems with drawing are in agreement
with us that an app would really help them.
[User profiles]
There aren’t many apps like ours on the various
markets so we wont have many competitors which
we will capitalize on.
[Key wireframes 2/3]
[Key wireframes 3/3]
Our customers are prepared to pay for our app. We surveyed people
such as artists, art teachers and students who struggle in art.
When asked if they would pay for an app that would help them, they
said yes.
Our app is cheap, easy to use and
individual.
There aren’t any apps like ours out there.

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Initiative Studios 'Fotofinish'

  • 2. Our app is aimed at a wide variety of people but mostly ones who have trouble drawing or learning to draw. The app is a tool that takes a picture from your phone and shows you how to draw it showing you the exact strokes you need and the shading. It can be used anywhere at anytime. The main point of our app is to help teach people how to Draw.
  • 3. Hundreds of students across Britain complain about not being able to draw or that they aren’t achieving their level. FotoFinish is an interactive app that can easily be downloaded from an app store and is simple enough for high school pupils to use. The app will offer users the chance to learn new techniques for drawing and will help highschool pupils achieve better grades in Art.
  • 4.
  • 5. Our app teaches you the exact way to hold the pencil, how to move it and how to do things like shading.
  • 6. People who have taken our questionnaire and have problems with drawing are in agreement with us that an app would really help them.
  • 8. There aren’t many apps like ours on the various markets so we wont have many competitors which we will capitalize on.
  • 9.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Our customers are prepared to pay for our app. We surveyed people such as artists, art teachers and students who struggle in art. When asked if they would pay for an app that would help them, they said yes.
  • 19. Our app is cheap, easy to use and individual. There aren’t any apps like ours out there.

Editor's Notes

  1. What is the background situation you are addressing? Describe the context users are experiencing.Example: BuzzerBuddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
  2. What specific problem do people encounter in that situation? Use the results from your user researchExamples: BuzzerBuddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
  3. What core question are you addressing with the app? Examples: BuzzerBuddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
  4. Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
  5. Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
  6. Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
  7. Show here what your MVP will look like in terms of the key wireframes of your app’score feature.