2. 1ST STEP
This is the image that I selected to use for
my advert as I believe that it was the best
quality and I feel like it fits the feel of
journeys. This image also showed the blur
of the vehicle the best which shows the
cameras capabilities. I also like how the bus
is behind the car as it also reflects the
theme of journeys.
3. 2ND
I then added a colour balance and
vibrance this saturated the colours of
the image and made it a lot brighter.
4. 3RD STEP
This is the gradient tool that I used. Firstly I
dragged the gradient tool from the top of the
bus to the top of the sky I selected this colour
to be blue as I feel like is a bright colour and
would attract my target audience. I then used
the gradient tool again and I dragged it down
from the top of the bus to the bottom of the
Image and made that colour yellow which was
a bright colour and fit well with the blue. I
used the erase tool to erase part of the colour
over the bus I preferred the look of the bus
without the colour over it.
5. 4TH STEP
this is what my product after I had used
the gradient tool
6. 5TH STEP
next I added the canon logo I decided to
keep the canon logo red as people may
not recognise the brand if the colour of
the logo is changed.
7. 6TH STEP
I had experimented with a two different
slogan formats but after feed back this
is the one I decided to stick with as it fits
the brief of journeys and the text is big
enough to be able to read.
8. FINAL STEP
After some feedback I decided that it
would be better if I changed the yellow
color to green, I done this as I think that
this work better with the blue. As blue
and green are next to each other on the
color wheel.
