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Social Media and Graphic Design Workshop

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SOCIAL MEDIA AND DESIGN
Graphics play a integral role in defining your brand and driving conversations. The Jupiter Circle Social Media Workshop Series continues with Social Media and Design. We’ll look at what makes a graphic effective on social media, important design considerations, and walk through some of our favorite tools to create graphics. Guest speaker, Nadia Payan from Good Axe.

Published in: Marketing
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Social Media and Graphic Design Workshop

  1. 1. SOCIAL MEDIA AND GRAPHIC DESIGN WORKSHOP #AEJupiterSocial
  2. 2. Daniella Gaby #AEJUPITERSOCIAL
  3. 3. Nadia #AEJUPITERSOCIAL
  4. 4. #AEJUPITERSOCIAL
  5. 5. #AEJUPITERSOCIAL SOURCES: SOCIAL BAKERS, TWITTER MEDIA BLOG, BUSINESS INSIDER, PEW INTERNET RESEARCH, ADAGE Social graphics are leading the huge growth of social media. PHOTOS GET 87% OF ENGAGEMENT ADDING A PHOTO CAN BOOST RETWEETS BY 35% INCREASED FROM 100MM TO 200MM IN 5 MONTHS 26% OF U.S. ADULTS ARE ON INSTAGRAM GROWN ITS ACTIVE USERS BY 111% IN THE PAST 6 MONTHS. (DEC. 2014)
  6. 6. Design fundamentals
  7. 7. #AEJUPITERSOCIAL Know Your Brand •  How do you want people to talk about you? •  How do you want people to feel when they experience your business? •  What visuals speak to your business and why?
  8. 8. #AEJUPITERSOCIAL Imagery Small businesses have the best bet with using photography + fonts for their images
  9. 9. #AEJUPITERSOCIAL Typography There are many different types of fonts out there. Choose two that work for your brand.
  10. 10. #AEJUPITERSOCIAL Example of Bad Composition
  11. 11. #AEJUPITERSOCIAL Examples of Good Composition Placement is everything! make sure to keep margins open and that the image and message work together, not apart.
  12. 12. What works on social media  
  13. 13. #AEJUPITERSOCIAL So you want shareable images… 1.  WHAT DO YOU WANT YOUR GRAPHIC TO DO? 2.  WHAT VALUE IS IT PROVIDING? 3.  WHAT IS THE BEST TYPE OF GRAPHIC FOR THIS PURPOSE? 4.  DOES IT REFLECT YOUR BRAND AND PERSONALITY? 5.  HOW WILL YOU MEASURE ITS EFFECTIVENESS?
  14. 14. #AEJUPITERSOCIAL Types of Graphics and Their Value MEMES Humorous. Entertaining. Timely. TIPS Part of a series. Add value. Be useful. QUOTES Applicable for anyone. Inspiring. Funny. Valuable.
  15. 15. #AEJUPITERSOCIAL Types of Graphics and Their Value COLLAGES Show a collection or tell a story. LAYOUTS Beautiful and shareable. Can also be useful and informative.
  16. 16. #AEJUPITERSOCIAL Types of Graphics and Their Value INFOGRAPHICS Worth investing time and energy. Share widely. Longevity. DESCRIPTIVE Drive traffic. Call to Action.
  17. 17. An example…
  18. 18. #AEJUPITERSOCIAL Nurbana 305 Nurbana 305: A sensory shopping experience like no other - discover unique fashion and art pieces that speak style fluently into your mind, body and soul. POST BEFORE POST AFTER
  19. 19. How do I make these?
  20. 20. Desktop Tools; #AEJUPITERSOCIAL One of the most comprehensive of these tools, with templates from posters to Instagram posts. See their Design for Social Media Tutorial Create beautiful quotes easily on set templates including chalkboards, posters. Comprehensive collection of templates for infographics Making sure your images are the right size for the platform where they will be published is critical. We also recommend checking to see how your images will look on mobile devices. A powerful Pinterest tool to help you create different content: from quotes to photos in a Pinterest-friendly, beautiful image.
  21. 21. #AEJUPITERSOCIAL Mobile Tools: Create beautiful images easily. Great font shadowing and “stickers” Make your images Instagram friendly with Squaready. Wide white margins for images. Great editing of images – easily and comprehensively. Also available on Desktop. Beautiful filter packages that you can purchase for a more sophisticated and consistent look. Make sure to take time and explore what combination of filters and changes you like for your brand the first time you use the app. Once you have that combo figured out, keep it consistent!  Great for folks who don't want to manually set their message onto an image. Quick and easy with decent wording layout options. Worth the spend. Great for folks who want creative control with the word placement. Make sure to emphasize the words that essential to your message. 
  22. 22. #AEJUPITERSOCIAL High quality stock photography:
  23. 23. #AEJUPITERSOCIAL DEFINE YOUR BRAND TO FIND YOUR DESIGN EACH IMAGE PLAYS A ROLE IN TELLING A BROADER STORY BE TRUE. BE YOU. WORKSHOP #AEJUPITERSOCIAL
  24. 24. Nadia Payan Mary Beth Koeth Gaby Guzman Design Photography Social Media Be True. Be You. JUNE, 2015
  25. 25. Don’t forget to play. #AEJUPITERSOCIAL Facebook.com/ thejupitercircle @jupitercircle @thejupitercircle Artist: Laurene Boglio

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