Boosting Fundraiser Turnout & Profits
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Learn how to boost fundraiser turnout and profits by picking the best fundraiser for your group, adding product fundraisers to events, building community, and using social media tools like Facebook, Twitter and Pinterest.
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Boosting Fundraiser Turnout & Profits
- 1. Boosting Fundraiser Turnout & Profits Karen Bantuveris Founder & CEO @VolunteerSpot
- 2. Special Thanks to Our Sponsor! See’s Candies has been bringing sweet smiles for 91 years! With all products made in the USA and no added preservatives, See’s Candies products make great fundraisers that everyone will love! Visit them online today! http://vols.pt/Fundraising
- 3. Special Thanks to Our Sponsor! http://vols.pt/Rewards Download the RewardVolunteers App for the iPhone Today! @VolunteerSpot #Raise$ VolunteerSpot.com
- 4. Save Time. Get More Volunteers Involved! Coordinate volunteers and collect contributions – online, EASY! Carnivals and Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more! @VolunteerSpot #Raise$ VolunteerSpot.com
- 5. This webinar is for you if… • you organize fundraising events for your group, school or nonprofit. • you want to improve participation and boost profits. • you want to involve others in supporting a cause you care about. @VolunteerSpot #Raise$ VolunteerSpot.com
- 6. Agenda • Fundraising Overview • Product Fundraisers • Building Online Community • Real-World Fundraisers • Collect Contributions on VolunteerSpot @VolunteerSpot #Raise$ VolunteerSpot.com
- 7. Fundraising Begins w. Community @VolunteerSpot #Raise$ VolunteerSpot.com
- 8. $$$ $,$$$ $$$,$$$
- 9. Product Fundraisers • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraising events or stand-alone • Social channels amplify participation & profits • Include a „donate cash‟ option • Create a communications timeline • Share results @VolunteerSpot #Raise$ VolunteerSpot.com
- 10. Choosing Products • Who is Selling? • Who is Buying? • Calculate Profits http://vols.pt/Calculator • Company Support & Service • Match to Events & Seasons @VolunteerSpot #Raise$ VolunteerSpot.com
- 11. Socialize your Sale @VolunteerSpot #Raise$ VolunteerSpot.com
- 12. Build your Community @VolunteerSpot #Raise$ VolunteerSpot.com
- 13. @VolunteerSpot #Raise$ VolunteerSpot.com
- 14. Social Media Strengthens your group Listen When we have calls-to- action, our Inspire Share community will be engaged. Connect It’s like having a conversation! @VolunteerSpot #Raise$ VolunteerSpot.com
- 15. Social Media Strengthens your group Listen Inspire Share Action Connect @VolunteerSpot #Raise$ VolunteerSpot.com
- 16. Social Media Strengthens your group Listen Inspire Share Action $$$ Connect @VolunteerSpot #Raise$ VolunteerSpot.com
- 17. Build your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners @VolunteerSpot #Raise$ VolunteerSpot.com
- 18. Build your Community Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org @VolunteerSpot #Raise$ VolunteerSpot.com
- 19. What to post? 1. Upload photos & video and tag volunteers (NOT kids) 2. Create „Events‟ pages for big activities – 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers and participants @VolunteerSpot #Raise$ VolunteerSpot.com
- 20. What to post? @VolunteerSpot #Raise$ VolunteerSpot.com
- 21. Real World Fundraisers MORE TURNOUT MORE FUN = MORE PROFIT @VolunteerSpot #Raise$ VolunteerSpot.com
- 22. Real World Fundraisers MORE TURNOUT MORE FUN = MORE PROFIT @VolunteerSpot #Raise$ VolunteerSpot.com
- 23. Real World Fundraisers MORE TURNOUT = MORE PROFIT Add SOCIAL to your communications plan to Build Buzz and Participation • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls and „ticklers‟ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate @VolunteerSpot #Raise$ VolunteerSpot.com
- 24. Create a Social Media Plan Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure @VolunteerSpot #Raise$ VolunteerSpot.com
- 25. Create a Social Media Plan Include… • Onsite & Online tie-ins • Social incentives • Fun polls and „ticklers‟ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate @VolunteerSpot #Raise$ VolunteerSpot.com
- 26. Example: Social Media Plan Spring Carnival When Where What 1 month • Publish URLs & Twitter hashtag on all before materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks • Who should we put in the dunking booth? Vote! before • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! Personal • Can’t wait for Carnival! Which cake should I buzz from One – 2 community bake for the cakewalk? <photos> weeks before • Definitely going to bid on this: <photo/link>. What’s your fav? @VolunteerSpot #Raise$ VolunteerSpot.com
- 27. Social Media Plan When Where What Few days Photos of prep work, updates on carnival before booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors POSTERS • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on At Carnival Twitter# Facebook and get a free raffle ticket! • Project a Twitter „backchannel‟ screen TodaysMeet.com • Social ambassador badges “I for Cause, Do U?” Lots of Photos & Video After Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group @VolunteerSpot #Raise$ VolunteerSpot.com
- 28. Day-of Buzz @VolunteerSpot #Raise$ VolunteerSpot.com
- 29. Recognize Volunteers & Participants @VolunteerSpot #Raise$ VolunteerSpot.com
- 30. Rewards Volunteers Log Volunteer Time and volunteers & the organization wins! http://vols.pt/Reward @VolunteerSpot #Raise$ VolunteerSpot.com
- 31. Thank Sponsors @VolunteerSpot #Raise$ VolunteerSpot.com
- 32. A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action! @VolunteerSpot #Raise$ VolunteerSpot.com
- 33. Pinterest for Fundraisers • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! @VolunteerSpot #Raise$ VolunteerSpot.com
- 34. VolunteerSpot for Fundraisers FREE! Online Signups For: Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you Online Sign Up Sheet Example organize! @VolunteerSpot #Raise$ VolunteerSpot.com
- 35. Give Volunteers a Choice Give Time or Give $$ • Add fundraising to any VolunteerSpot activity • Volunteers 10x more likely to donate than non-volunteers. @VolunteerSpot #Raise$ VolunteerSpot.com
- 36. Get Help! Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors @VolunteerSpot #Raise$ VolunteerSpot.com
- 37. Thank you for joining! *Become a part of our social community* Facebook.com/VolunteerSpot http://vols.pt/Fundraising @VolunteerSpot Pinterest.com/VolunteerSpot http://vols.pt/Rewards @VolunteerSpot #Raise$ VolunteerSpot.com
- 38. Join us! Pinterest.com/VolunteerSpot @VolunteerSpot #Raise$ VolunteerSpot.com
- 39. See’s Has Lots Of Money Making Options! Chocolates, Lollypops, Brittles & More Gift Certificates Candy Bars @VolunteerSpot #Raise$ VolunteerSpot.com
Editor's Notes
- NOT a HOW TO USE SM Webinar
- From Traditional Door-to-Door, to Facebook
- For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media…Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) andhave a conversation about the ideas we care about.
- BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
- What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!Overwhelming????? Get HELP… parent who already involved in SM…Also, we can help… part of vspot… to help in this process….