#FreeTech4PTA @VolunteerSpot
Boosting
Volunteer Engagement
with Social Media
#SM4NPO@VolunteerSpot
Meet the Presenter #SM4NPO
Karen Bantuveris
Founder & CEO
VolunteerSpot.com
@VolunteerSpot
@VSpotMom
#SM4NPO@VolunteerSpot
Simple Steps. BIG Boost in Participation
3
#SM4NPO@VolunteerSpot
Fast, Easy Sign-ups and Scheduling
FOR ANYONE ORGANIZING
NO PASSWORDS
FOR VOLUNTEERS!
#SM4NPO@VolunteerSpot
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
Why Leaders Luv Volun...
#SM4NPO@VolunteerSpot
Thanks to Chris Jarvis, @RealizedWorth
for sharing this model
Journey of a Volunteer
#SM4NPO@VolunteerSpot
Thanks to Chris Jarvis, @RealizedWorth
for sharing this model
SOCIAL MEDIA
ACCELERATES
Journey of a ...
#SM4NPO@VolunteerSpot
 Personal
 Org /Foundation
Social Media Pulse
#SM4NPO@VolunteerSpot
 SM Platform Overview
 Tips for Engaging
Volunteers
 Helpful Tools
Agenda
#FreeTech4PTA @VolunteerSpot
Social Media
Platform Overview
#SM4NPO@VolunteerSpot
Facebook & Twitter
 News and Educational Community-Interest Pieces
 Events
 Advocacy, Donation an...
#SM4NPO@VolunteerSpot
Examples
#SM4NPO@VolunteerSpot
Vine & Instagram
1
 Tell Stories
 Invite Testimonials
 Inspire Action
 Teach
 Thank Supporters
...
#SM4NPO@VolunteerSpot
 Boards speak to your
Cause & your Supporters
 Highlight your Projects &
Events
 Include Advocacy...
#SM4NPO@VolunteerSpot
 Highlight “hot” items
 Show off games and
booths
 Show where the money
will go
 Showcase your t...
#FreeTech4PTA @VolunteerSpot
Tips for Engaging
Volunteers
#SM4NPO@VolunteerSpot
1. Cultivate community
2. Onboard Quickly & Be Specific
3. Setup to Succeed
4. Measure & Share
5. Re...
#SM4NPO@VolunteerSpot
It’s like having a
conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action,
our comm...
#SM4NPO@VolunteerSpot
Listen
Share
Connect
Inspire
Action
Building Trust and Action ‘Credit’
#SM4NPO@VolunteerSpot
 Website
 Newsletters
 Emails
 Blogs
 Bring a Friend
 Corporate and community
partners
 Servi...
#SM4NPO@VolunteerSpot
Who Connects for your Organization?
22
#SM4NPO@VolunteerSpot
+ Reach out on multiple channels
+ Includes actionable signup links
Δ Twitter: Add location and them...
#SM4NPO@VolunteerSpot
+ Immediate needs & local tagging
+ Check-in as brand-building
+ Once they check in – you can text ‘...
#SM4NPO@VolunteerSpot
 Thank ‘em!
 Background on your organization
 Map and directions to the service location
 Where ...
#SM4NPO@VolunteerSpot
3. Set up to Succeed: SM PACKAGE
Create a Citywide
Hopscotch Game!
Flickr
•People involved in projec...
#SM4NPO@VolunteerSpot
 Facebook and Location Check-ins Ready
 Clear Signage of SM Addresses & Request
to Follow
 Share ...
#SM4NPO@VolunteerSpot
 Results Measures: e.g. # families fed, # books
distributed, # trees planted, # patients treated
 ...
#SM4NPO@VolunteerSpot
5. Recognize Volunteers
#SM4NPO@VolunteerSpot
1. Cultivate community
2. Onboard Quickly & Be Specific
3. Setup to Succeed
4. Measure & Share
5. Re...
#FreeTech4PTA @VolunteerSpot
Power Tools
#SM4NPO@VolunteerSpot
Social Planning Power Tools
Social Dashboard/
Scheduling/Analytics
Analysis of Content,
Sources & In...
#SM4NPO@VolunteerSpot
Like the ideas,
but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader:
Social Commun...
#SM4NPO@VolunteerSpot
Oops!
#SM4NPO@VolunteerSpot
Oops!
#SM4NPO@VolunteerSpot
Oops!
#SM4NPO@VolunteerSpot
Lessons Learned
 Mistakes will happen
 Think before you post & check the sending
account
 Own up ...
#SM4NPO@VolunteerSpot
Put ‘em to work!
#FreeTech4PTA @VolunteerSpot
THX 4 Making a #BIG Difference!
Take a Tour Today @ VolunteerSpot.com
Pinterest.com/Volunteer...
Tips and Tools for Engaging Volunteers with Social Media
Upcoming SlideShare
Loading in …5
×

Tips and Tools for Engaging Volunteers with Social Media

791 views

Published on

Got Volunteers? Learn how to use popular social media tools like Facebook, Twitter, Pinterest, Instagram and YouTube to recruit, manage and recognize volunteers for your organization. See fun examples and best-practice tools that make it easy to engage volunteers via social media.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
791
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hashtag will change - plz finalize w/ Caitlin
  • Social Media and Social Web is tremendously helpful for engaging Volunteers and inviting and encouraging them through the stages – more quickly, with more fulfilling the journey.
  • Social Media and Social Web is tremendously helpful for engaging Volunteers and inviting and encouraging them through the stages – more quickly, with more fulfilling the journey.
  • Personal – How many use Twitter, Facebook, Instagram, YouTube, LinkedIn
    Fdn/Org – How many have active accounts Twitter, Facebook, Instagram, LinkedIn, YouTube
    Who’s Responsible for SM in your org? – Paid Social Community Manager, Communications Team, Intern, don’t know
  • Personal – How many use Twitter, Facebook, Instagram, YouTube, LinkedIn
    Fdn/Org – How many have active accounts Twitter, Facebook, Instagram, LinkedIn, YouTube
    Who’s Responsible – Paid Social Community Manager, Communications Team, Intern, don’t know
  • For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media…
    Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about.

    It hcanges all the time! SnapChat is the newest entrant – it keeps a photo for 20 seconds.
  • COMBINE TO ONE SLIDE
  • Example - This can be on a weblink to your blog or website. Can be on your facebook page, or an email.
    73% of US internet users are not on facebook.
  • Great for brand-building and recognizing your volunteers.
  • Stufff you should be doing – can be on a website, in a Google Doc – or a package you MAIL (really)!
    SM Package is super important to think it through
  • Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
  • When they arrive – are you ready? What’s not on this list is to Plan your stuff – enough materials, supplies, clients lined up, etc. There is nothing worse than having volunteers show up w/out all they need to do their jobs.

  • SMSG George Weiner DoSomething, JD Laskia SocialBrite - great metrics info tips and slides http://www.slideshare.net/jdlasica/nola-8225476
  • Gr8 blog article on TY note –@HeyJK’s HON http://blog.volunteerspot.com/volunteer_guru/2011/03/the-perfect-volunteer-thank-you-note.html
  • http://handsonblog.org/2010/10/28/gowalla-adds-volunteer-and-service-category/ << how to get the Service Badge on Gowalla
  • http://handsonblog.org/2010/10/28/gowalla-adds-volunteer-and-service-category/ << how to get the Service Badge on Gowalla
  • http://handsonblog.org/2010/10/28/gowalla-adds-volunteer-and-service-category/ << how to get the Service Badge on Gowalla
  • http://handsonblog.org/2010/10/28/gowalla-adds-volunteer-and-service-category/ << how to get the Service Badge on Gowalla
  • LOTS of ebooks, resources and articles on boosting parent participation. This summer on our blog we have a parent engagement series featuring top teacher bloggers talking with parents. And, volunteering in school section. If you’re on FB – plz ‘like us’ – will get updates for our

    Carnival Games and More for School, Church and Community Carnivals
    Room Mom Survival Guide & School Party Ideas
    Back-to-School Sign up Sheet Examples
    Carnival Money Makers from EverybodyHatesFundraising! Up to $10 of your purchase supports VolunteerSpot
    Simple Scheduling for Parent-Teacher Conferences
    Sign Up Sheets for Youth Sports: team snacks, tournaments, concessions & more
    Awesome Healthy Snack Ideas for Soccer Teams and Youth Sports
    Sign Up Sheet Examples
    Kid-Friendly Fundraising Ideas from A-Z
    Volunteer Recognition From A-Z
    Classroom Party Games and Ideas
    Bake Sale Ideas Best Practices for Turning Cupcakes into Cash
    Family-Friendly Volunteering
    The Greatest Gifts for Teachers
    Camping with Kids
    Talent Shows for Fun & Fundraising
  • Tips and Tools for Engaging Volunteers with Social Media

    1. 1. #FreeTech4PTA @VolunteerSpot Boosting Volunteer Engagement with Social Media
    2. 2. #SM4NPO@VolunteerSpot Meet the Presenter #SM4NPO Karen Bantuveris Founder & CEO VolunteerSpot.com @VolunteerSpot @VSpotMom
    3. 3. #SM4NPO@VolunteerSpot Simple Steps. BIG Boost in Participation 3
    4. 4. #SM4NPO@VolunteerSpot Fast, Easy Sign-ups and Scheduling FOR ANYONE ORGANIZING NO PASSWORDS FOR VOLUNTEERS!
    5. 5. #SM4NPO@VolunteerSpot SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors Why Leaders Luv VolunteerSpot 99% of Organizers 95% of Volunteers would refer VolunteerSpot to a friend or colleague.
    6. 6. #SM4NPO@VolunteerSpot Thanks to Chris Jarvis, @RealizedWorth for sharing this model Journey of a Volunteer
    7. 7. #SM4NPO@VolunteerSpot Thanks to Chris Jarvis, @RealizedWorth for sharing this model SOCIAL MEDIA ACCELERATES Journey of a Volunteer
    8. 8. #SM4NPO@VolunteerSpot  Personal  Org /Foundation Social Media Pulse
    9. 9. #SM4NPO@VolunteerSpot  SM Platform Overview  Tips for Engaging Volunteers  Helpful Tools Agenda
    10. 10. #FreeTech4PTA @VolunteerSpot Social Media Platform Overview
    11. 11. #SM4NPO@VolunteerSpot Facebook & Twitter  News and Educational Community-Interest Pieces  Events  Advocacy, Donation and Volunteer Links  Legislative Updates  Appreciation & Recognition (of Supporters & Sponsors) #UseHashtags Share/ RT/ Like
    12. 12. #SM4NPO@VolunteerSpot Examples
    13. 13. #SM4NPO@VolunteerSpot Vine & Instagram 1  Tell Stories  Invite Testimonials  Inspire Action  Teach  Thank Supporters Bronx Zoo: #BZSelfie #FearsvsDreams
    14. 14. #SM4NPO@VolunteerSpot  Boards speak to your Cause & your Supporters  Highlight your Projects & Events  Include Advocacy & Fundraising Links  Recognize Volunteers, Sponsors & Partners  Share, Follow, Repin Pinterest Board Tips
    15. 15. #SM4NPO@VolunteerSpot  Highlight “hot” items  Show off games and booths  Show where the money will go  Showcase your theme  Photos of invitation  Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! Pinterest for Fundraisers
    16. 16. #FreeTech4PTA @VolunteerSpot Tips for Engaging Volunteers
    17. 17. #SM4NPO@VolunteerSpot 1. Cultivate community 2. Onboard Quickly & Be Specific 3. Setup to Succeed 4. Measure & Share 5. Recognize Volunteers Tips for Engaging Volunteers
    18. 18. #SM4NPO@VolunteerSpot It’s like having a conversation! Listen Share Connect Inspire When we have calls-to-action, our community will be engaged. 1. Cultivate Community
    19. 19. #SM4NPO@VolunteerSpot Listen Share Connect Inspire Action Building Trust and Action ‘Credit’
    20. 20. #SM4NPO@VolunteerSpot  Website  Newsletters  Emails  Blogs  Bring a Friend  Corporate and community partners  Service Groups 1. Cultivate Community: Multiple Channels
    21. 21. #SM4NPO@VolunteerSpot Who Connects for your Organization? 22
    22. 22. #SM4NPO@VolunteerSpot + Reach out on multiple channels + Includes actionable signup links Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Girls on The Run - Bay Area Newsletter Blast 2. Onboard Quickly and be Specific
    23. 23. #SM4NPO@VolunteerSpot + Immediate needs & local tagging + Check-in as brand-building + Once they check in – you can text ‘em later ! Not likely to recruit immediate additional volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. Need help filling sandbags NOW! 20 needed until 6pm.” 2. Onboard Quickly and be Specific
    24. 24. #SM4NPO@VolunteerSpot  Thank ‘em!  Background on your organization  Map and directions to the service location  Where to park and which entrance to use  Who will greet them  What to wear/bring (water, snack, work gloves, etc.)  Safety concerns and physical requirements  Confidentially requirements and sensitivity issues  Background checks?  SOCIAL MEDIA PACKAGE! 3. Set Up to Succeed: BEFORE
    25. 25. #SM4NPO@VolunteerSpot 3. Set up to Succeed: SM PACKAGE Create a Citywide Hopscotch Game! Flickr •People involved in project •Flickr group leaders Blog •Local mom/dad bloggers •Play bloggers •Newspaper blogs Create a hashtag Tweet location each day TwitPics of completed work Submit photos to relevant Flickr groups Tagging system Create a photo pool Guest blog Share notable stories Include continually updated map Twitter •Neighborhood groups •Child-serving orgs •Local government
    26. 26. #SM4NPO@VolunteerSpot  Facebook and Location Check-ins Ready  Clear Signage of SM Addresses & Request to Follow  Share your Big Picture Review – summarize why it matters that they are serving today in one or two sentences.  Make it Personal – ASK: Why are you serving? Invite to SHARE THEIR story!  Clear Guidelines on What Can & Can’t be Photographed & Shared 3. Set Up to Succeed: DAY OF
    27. 27. #SM4NPO@VolunteerSpot  Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated  Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided  Community Measures: Facebook views,mentions/likes/comments Flicker and YouTube posts/views Twitter followers, RTs and MTs Newsletter list, RSS subscribers Blog visits, bounce rate, time on site, page views  Amplify, acknowledge volunteer mentions 4. Measure & Share
    28. 28. #SM4NPO@VolunteerSpot 5. Recognize Volunteers
    29. 29. #SM4NPO@VolunteerSpot 1. Cultivate community 2. Onboard Quickly & Be Specific 3. Setup to Succeed 4. Measure & Share 5. Recognize Volunteers Steps for Engaging Volunteers
    30. 30. #FreeTech4PTA @VolunteerSpot Power Tools
    31. 31. #SM4NPO@VolunteerSpot Social Planning Power Tools Social Dashboard/ Scheduling/Analytics Analysis of Content, Sources & Influencers Themed Profile Pics
    32. 32. #SM4NPO@VolunteerSpot Like the ideas, but don’t have time? MAKE TIME! It’s Strategic Add a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors Get Help!
    33. 33. #SM4NPO@VolunteerSpot Oops!
    34. 34. #SM4NPO@VolunteerSpot Oops!
    35. 35. #SM4NPO@VolunteerSpot Oops!
    36. 36. #SM4NPO@VolunteerSpot Lessons Learned  Mistakes will happen  Think before you post & check the sending account  Own up to your social media mistakes  Turn what could be a glaring negative into a glaring positive
    37. 37. #SM4NPO@VolunteerSpot Put ‘em to work!
    38. 38. #FreeTech4PTA @VolunteerSpot THX 4 Making a #BIG Difference! Take a Tour Today @ VolunteerSpot.com Pinterest.com/VolunteerSpot Facebook.com/VolunteerSpot @VolunteerSpot @VSpotMom

    ×