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#FreeTech4PTA @VolunteerSpot
Boosting
Volunteer Engagement
with Social Media
#SM4NPO@VolunteerSpot
Meet the Presenter #SM4NPO
Karen Bantuveris
Founder & CEO
VolunteerSpot.com
@VolunteerSpot
@VSpotMom
#SM4NPO@VolunteerSpot
Simple Steps. BIG Boost in Participation
3
#SM4NPO@VolunteerSpot
Fast, Easy Sign-ups and Scheduling
FOR ANYONE ORGANIZING
NO PASSWORDS
FOR VOLUNTEERS!
#SM4NPO@VolunteerSpot
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
Why Leaders Luv Volun...
#SM4NPO@VolunteerSpot
Thanks to Chris Jarvis, @RealizedWorth
for sharing this model
Journey of a Volunteer
#SM4NPO@VolunteerSpot
Thanks to Chris Jarvis, @RealizedWorth
for sharing this model
SOCIAL MEDIA
ACCELERATES
Journey of a ...
#SM4NPO@VolunteerSpot
 Personal
 Org /Foundation
Social Media Pulse
#SM4NPO@VolunteerSpot
 SM Platform Overview
 Tips for Engaging
Volunteers
 Helpful Tools
Agenda
#FreeTech4PTA @VolunteerSpot
Social Media
Platform Overview
#SM4NPO@VolunteerSpot
Facebook & Twitter
 News and Educational Community-Interest Pieces
 Events
 Advocacy, Donation an...
#SM4NPO@VolunteerSpot
Examples
#SM4NPO@VolunteerSpot
Vine & Instagram
1
 Tell Stories
 Invite Testimonials
 Inspire Action
 Teach
 Thank Supporters
...
#SM4NPO@VolunteerSpot
 Boards speak to your
Cause & your Supporters
 Highlight your Projects &
Events
 Include Advocacy...
#SM4NPO@VolunteerSpot
 Highlight “hot” items
 Show off games and
booths
 Show where the money
will go
 Showcase your t...
#FreeTech4PTA @VolunteerSpot
Tips for Engaging
Volunteers
#SM4NPO@VolunteerSpot
1. Cultivate community
2. Onboard Quickly & Be Specific
3. Setup to Succeed
4. Measure & Share
5. Re...
#SM4NPO@VolunteerSpot
It’s like having a
conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action,
our comm...
#SM4NPO@VolunteerSpot
Listen
Share
Connect
Inspire
Action
Building Trust and Action ‘Credit’
#SM4NPO@VolunteerSpot
 Website
 Newsletters
 Emails
 Blogs
 Bring a Friend
 Corporate and community
partners
 Servi...
#SM4NPO@VolunteerSpot
Who Connects for your Organization?
22
#SM4NPO@VolunteerSpot
+ Reach out on multiple channels
+ Includes actionable signup links
Δ Twitter: Add location and them...
#SM4NPO@VolunteerSpot
+ Immediate needs & local tagging
+ Check-in as brand-building
+ Once they check in – you can text ‘...
#SM4NPO@VolunteerSpot
 Thank ‘em!
 Background on your organization
 Map and directions to the service location
 Where ...
#SM4NPO@VolunteerSpot
3. Set up to Succeed: SM PACKAGE
Create a Citywide
Hopscotch Game!
Flickr
•People involved in projec...
#SM4NPO@VolunteerSpot
 Facebook and Location Check-ins Ready
 Clear Signage of SM Addresses & Request
to Follow
 Share ...
#SM4NPO@VolunteerSpot
 Results Measures: e.g. # families fed, # books
distributed, # trees planted, # patients treated
 ...
#SM4NPO@VolunteerSpot
5. Recognize Volunteers
#SM4NPO@VolunteerSpot
1. Cultivate community
2. Onboard Quickly & Be Specific
3. Setup to Succeed
4. Measure & Share
5. Re...
#FreeTech4PTA @VolunteerSpot
Power Tools
#SM4NPO@VolunteerSpot
Social Planning Power Tools
Social Dashboard/
Scheduling/Analytics
Analysis of Content,
Sources & In...
#SM4NPO@VolunteerSpot
Like the ideas,
but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader:
Social Commun...
#SM4NPO@VolunteerSpot
Oops!
#SM4NPO@VolunteerSpot
Oops!
#SM4NPO@VolunteerSpot
Oops!
#SM4NPO@VolunteerSpot
Lessons Learned
 Mistakes will happen
 Think before you post & check the sending
account
 Own up ...
#SM4NPO@VolunteerSpot
Put ‘em to work!
#FreeTech4PTA @VolunteerSpot
THX 4 Making a #BIG Difference!
Take a Tour Today @ VolunteerSpot.com
Pinterest.com/Volunteer...
Tips and Tools for Engaging Volunteers with Social Media
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Tips and Tools for Engaging Volunteers with Social Media

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Got Volunteers? Learn how to use popular social media tools like Facebook, Twitter, Pinterest, Instagram and YouTube to recruit, manage and recognize volunteers for your organization. See fun examples and best-practice tools that make it easy to engage volunteers via social media.

Published in: Social Media
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Tips and Tools for Engaging Volunteers with Social Media

  1. 1. #FreeTech4PTA @VolunteerSpot Boosting Volunteer Engagement with Social Media
  2. 2. #SM4NPO@VolunteerSpot Meet the Presenter #SM4NPO Karen Bantuveris Founder & CEO VolunteerSpot.com @VolunteerSpot @VSpotMom
  3. 3. #SM4NPO@VolunteerSpot Simple Steps. BIG Boost in Participation 3
  4. 4. #SM4NPO@VolunteerSpot Fast, Easy Sign-ups and Scheduling FOR ANYONE ORGANIZING NO PASSWORDS FOR VOLUNTEERS!
  5. 5. #SM4NPO@VolunteerSpot SAVE TIME BOOST Volunteer Turnout REDUCE Leader Burnout BUILD Loyalty & Donors Why Leaders Luv VolunteerSpot 99% of Organizers 95% of Volunteers would refer VolunteerSpot to a friend or colleague.
  6. 6. #SM4NPO@VolunteerSpot Thanks to Chris Jarvis, @RealizedWorth for sharing this model Journey of a Volunteer
  7. 7. #SM4NPO@VolunteerSpot Thanks to Chris Jarvis, @RealizedWorth for sharing this model SOCIAL MEDIA ACCELERATES Journey of a Volunteer
  8. 8. #SM4NPO@VolunteerSpot  Personal  Org /Foundation Social Media Pulse
  9. 9. #SM4NPO@VolunteerSpot  SM Platform Overview  Tips for Engaging Volunteers  Helpful Tools Agenda
  10. 10. #FreeTech4PTA @VolunteerSpot Social Media Platform Overview
  11. 11. #SM4NPO@VolunteerSpot Facebook & Twitter  News and Educational Community-Interest Pieces  Events  Advocacy, Donation and Volunteer Links  Legislative Updates  Appreciation & Recognition (of Supporters & Sponsors) #UseHashtags Share/ RT/ Like
  12. 12. #SM4NPO@VolunteerSpot Examples
  13. 13. #SM4NPO@VolunteerSpot Vine & Instagram 1  Tell Stories  Invite Testimonials  Inspire Action  Teach  Thank Supporters Bronx Zoo: #BZSelfie #FearsvsDreams
  14. 14. #SM4NPO@VolunteerSpot  Boards speak to your Cause & your Supporters  Highlight your Projects & Events  Include Advocacy & Fundraising Links  Recognize Volunteers, Sponsors & Partners  Share, Follow, Repin Pinterest Board Tips
  15. 15. #SM4NPO@VolunteerSpot  Highlight “hot” items  Show off games and booths  Show where the money will go  Showcase your theme  Photos of invitation  Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! Pinterest for Fundraisers
  16. 16. #FreeTech4PTA @VolunteerSpot Tips for Engaging Volunteers
  17. 17. #SM4NPO@VolunteerSpot 1. Cultivate community 2. Onboard Quickly & Be Specific 3. Setup to Succeed 4. Measure & Share 5. Recognize Volunteers Tips for Engaging Volunteers
  18. 18. #SM4NPO@VolunteerSpot It’s like having a conversation! Listen Share Connect Inspire When we have calls-to-action, our community will be engaged. 1. Cultivate Community
  19. 19. #SM4NPO@VolunteerSpot Listen Share Connect Inspire Action Building Trust and Action ‘Credit’
  20. 20. #SM4NPO@VolunteerSpot  Website  Newsletters  Emails  Blogs  Bring a Friend  Corporate and community partners  Service Groups 1. Cultivate Community: Multiple Channels
  21. 21. #SM4NPO@VolunteerSpot Who Connects for your Organization? 22
  22. 22. #SM4NPO@VolunteerSpot + Reach out on multiple channels + Includes actionable signup links Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Girls on The Run - Bay Area Newsletter Blast 2. Onboard Quickly and be Specific
  23. 23. #SM4NPO@VolunteerSpot + Immediate needs & local tagging + Check-in as brand-building + Once they check in – you can text ‘em later ! Not likely to recruit immediate additional volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. Need help filling sandbags NOW! 20 needed until 6pm.” 2. Onboard Quickly and be Specific
  24. 24. #SM4NPO@VolunteerSpot  Thank ‘em!  Background on your organization  Map and directions to the service location  Where to park and which entrance to use  Who will greet them  What to wear/bring (water, snack, work gloves, etc.)  Safety concerns and physical requirements  Confidentially requirements and sensitivity issues  Background checks?  SOCIAL MEDIA PACKAGE! 3. Set Up to Succeed: BEFORE
  25. 25. #SM4NPO@VolunteerSpot 3. Set up to Succeed: SM PACKAGE Create a Citywide Hopscotch Game! Flickr •People involved in project •Flickr group leaders Blog •Local mom/dad bloggers •Play bloggers •Newspaper blogs Create a hashtag Tweet location each day TwitPics of completed work Submit photos to relevant Flickr groups Tagging system Create a photo pool Guest blog Share notable stories Include continually updated map Twitter •Neighborhood groups •Child-serving orgs •Local government
  26. 26. #SM4NPO@VolunteerSpot  Facebook and Location Check-ins Ready  Clear Signage of SM Addresses & Request to Follow  Share your Big Picture Review – summarize why it matters that they are serving today in one or two sentences.  Make it Personal – ASK: Why are you serving? Invite to SHARE THEIR story!  Clear Guidelines on What Can & Can’t be Photographed & Shared 3. Set Up to Succeed: DAY OF
  27. 27. #SM4NPO@VolunteerSpot  Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated  Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided  Community Measures: Facebook views,mentions/likes/comments Flicker and YouTube posts/views Twitter followers, RTs and MTs Newsletter list, RSS subscribers Blog visits, bounce rate, time on site, page views  Amplify, acknowledge volunteer mentions 4. Measure & Share
  28. 28. #SM4NPO@VolunteerSpot 5. Recognize Volunteers
  29. 29. #SM4NPO@VolunteerSpot 1. Cultivate community 2. Onboard Quickly & Be Specific 3. Setup to Succeed 4. Measure & Share 5. Recognize Volunteers Steps for Engaging Volunteers
  30. 30. #FreeTech4PTA @VolunteerSpot Power Tools
  31. 31. #SM4NPO@VolunteerSpot Social Planning Power Tools Social Dashboard/ Scheduling/Analytics Analysis of Content, Sources & Influencers Themed Profile Pics
  32. 32. #SM4NPO@VolunteerSpot Like the ideas, but don’t have time? MAKE TIME! It’s Strategic Add a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors Get Help!
  33. 33. #SM4NPO@VolunteerSpot Oops!
  34. 34. #SM4NPO@VolunteerSpot Oops!
  35. 35. #SM4NPO@VolunteerSpot Oops!
  36. 36. #SM4NPO@VolunteerSpot Lessons Learned  Mistakes will happen  Think before you post & check the sending account  Own up to your social media mistakes  Turn what could be a glaring negative into a glaring positive
  37. 37. #SM4NPO@VolunteerSpot Put ‘em to work!
  38. 38. #FreeTech4PTA @VolunteerSpot THX 4 Making a #BIG Difference! Take a Tour Today @ VolunteerSpot.com Pinterest.com/VolunteerSpot Facebook.com/VolunteerSpot @VolunteerSpot @VSpotMom

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