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Supercharching fundraisers with sm


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Boost profits and supercharge your fundraiser with these tops social media tips and how-tos!

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Supercharching fundraisers with sm

  1. 1. SuperchargingFundraisers with Social Media Karen Bantuveris Founder & CEO @VolunteerSpot
  2. 2. Save Time. Get More Volunteers Involved!Coordinate volunteers and collect contributions – online, EASY! Carnivals and Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more!
  3. 3. This webinar is for you if… • you organize fundraising events for your group, school or nonprofit. • you want to improve participation and boost profits. • you want to involve others in supporting a cause you care about.
  4. 4. Agenda • Fundraising Overview • Building Online Community • Real-World Fundraisers • Product Fundraisers • Collect Contributions on VolunteerSpot
  5. 5. Fundraising Begins w.Community
  6. 6. $$ $,$$$ $$$,$$$
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  8. 8. Social MediaStrengthens your group Listen When we have calls- to-action, our community will be Inspire Share engaged. Connect It’s like having a conversation!
  9. 9. Social MediaStrengthens your group ListenInspire Share Action Connect
  10. 10. Social MediaStrengthens your group ListenInspire Share Action $$$ Connect
  11. 11. Build your Community• Website• Newsletters• Emails• Blogs• Public gatherings• Corporate and community partners
  12. 12. Build your Community Show your Lions Pride!
  13. 13. What to post? 1. Upload photos & video and tag volunteers (NOT kids) 2. Create „Events‟ pages for big activities – 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers and participants
  14. 14. What to post?
  15. 15. Real World Fundraisers MORE TURNOUT MORE FUN = MORE PROFIT
  16. 16. Real World Fundraisers MORE TURNOUT MORE FUN = MORE PROFIT
  17. 17. Real World Fundraisers MORE TURNOUT = MORE PROFIT Add SOCIAL to your communications plan to Build Buzz and Participation • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls and „ticklers‟ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate
  18. 18. Create a Social Media Plan Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure
  19. 19. Create a Social Media Plan Include… • Onsite & Online tie-ins • Social incentives • Fun polls and „ticklers‟ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate
  20. 20. Example: FallSocial Media Plan Carnival When Where What 1 month • Publish URLs & Twitter hashtag on all before materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks • Who should we put in the dunking booth? Vote! before • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! Personal • Can’t wait for Carnival! Which costume should I buzz from One – 2 community wear? <photos> weeks before • Definitely going to bid on this: <photo/link>. What’s your fav?
  21. 21. Social Media Plan When Where What Few days Photos of prep work, updates on carnival before booths, entertainment, prizes, etc. Acknowledge volunteers and sponsors POSTERS • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on At Carnival Twitter# Facebook and get a free raffle ticket! • Project a Twitter „backchannel‟ screen • Social ambassador badges “I for Cause, Do U?” Lots of Photos & Video After Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group
  22. 22. Day-of Buzz
  23. 23. Recognize Volunteers &Participants
  24. 24. Thank Sponsors
  25. 25. A virtual bulletin boardfor pinning images andresources – a creativeway to connect, share,and inspire yourcommunity to action!
  26. 26. Pinterest for Fundraisers• Highlight “hot” items• Show off games and booths• Show where the money will go• Showcase your theme• Photos of invitation• Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
  27. 27. Product Fundraisers • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraisers or stand-alone • Amplify participation & profits • Include a „donate cash‟ option • Create a communications timeline • Share results
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  30. 30. VolunteerSpot for Fundraisers FREE! Online Signups For: Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you Online Sign Up Sheet Example organize!
  31. 31. Give Volunteers a Choice Give Time or Give $$ • Add fundraising to any VolunteerSpot activity • Volunteers 10x more likely to donate than non-volunteers.
  32. 32. Get Help! Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors
  33. 33. Thank you for joining!Supercharging Fundraisers with Social Media *Become a part of our social community* @VolunteerSpot
  34. 34. Join us!