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Social Media & Tourism

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Social Media & Tourism

Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/

Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/

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Social Media & Tourism

  1. 1. Social Media and Tourism 22 October 2012 • Maui • #SMCHI “We are all connected in this world” photo by @chriskompst
  2. 2. Meet the Social Imagineers Moderator: Roxanne Darling, @roxannedarling Host: Social Media Club, Hawaii Chapter SMCHI.org Presenters:
  3. 3. Just Wondering What If... Hawaiian Airlines in-flight napkins had their Twitter and/or Facebook name imprinted and flight attendants periodically announced social media activities & contests? #HawaiiSocial
  4. 4. Just Wondering What If... Maui had a social media team that rotated monitoring FourSquare checkins at OGG & shared a local tip or coupon from local businesses and nonprofits to new arrivals? #MauiCheckin
  5. 5. Just Wondering What If... Hotels emailed a free eBook at time of reservation, produced by Maui bloggers, on the best photo locations on Maui, with iPhone shooting tips provided by some of our well-known photo artists? #MauiPhoto
  6. 6. Just Wondering What If... We had a “QR code bulletin board” in addition to the tourist magazine stands to point visitors to green and social tourism activities via instant PDF download on their smartphones while waiting for luggage? #MauiQR
  7. 7. Tara Coomans @taracoomans Hawaii: A New Generation of Storytellers #HawaiiFamilies
  8. 8. Hawaii: A New Generation of Storytellers The goal of this campaign is to inspire a new generation of kids (and their parents) to see Hawaii as a great family destination. It would ideally be managed by HVCB with actions and assets integrated into existing off-island marketing efforts.
  9. 9. Hawaii: A New Generation of Storytellers • Local experts would create two-minute video stories featuring Hawaii kids sharing their favorite activities, local culture, food, and history. • Each island would be represented. • These videos and possibly one of the story tellers could accompany HVCB on their road trips, talking to kids in each location.
  10. 10. Hawaii: A New Generation of Storytellers • Kids around the USA would then be invited to imagine their trips to Hawaii, and create drawings, photo essays, and even videos. • HVCB can use these in their own marketing efforts on blogs, Facebook, Twitter, and Pinterest. • HVCB would host a contest from the artwork submitted for a family to win a trip to Hawaii - one family per island.
  11. 11. Hawaii: A New Generation of Storytellers • While here in Hawaii, each winner would create a digital postcard for each day during their stay that HVCB would share. • Here is a sample Pinterest Board: http://www.pinterest.com/taracoomans/hawaii-a-new-generation-of-storytellers
  12. 12. Liza Pierce @amauiblog Maui Locals as Social Media Catalysts #MauiCatalyst cat·a·lyst/ˈkatl-ist/ Noun: 1. A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change. 2. A person or thing that precipitates an event.
  13. 13. Maui Locals as Social Media Catalysts There are many ways we can apply this. Let’s consider Kihei Town Party. • Select a team of 5 social media influencers from Maui. • Rotate the lead catalyst each month; the other 4 serve as support. • Main catalyst will be present at the event to: • Live Tweet, Instagram, Facebook • Blog about the event in depth before/after
  14. 14. Maui Locals as Social Media Catalysts • Support catalysts can work on-site or remotely and will: • RT and share content • Help track hashtag & connect discussions • Suggested stipend of $100 is paid to each lead team member; supporters receive $50, per event. • Very inexpensive compared to traditional media buys.
  15. 15. German Tourists @HawaiiTwentyTen
  16. 16. Maui Locals as Social Media Catalysts Benefits: • SEO: generate links back to host website • Social media buzz guaranteed • Historical documentation of each event • Will drive future attendance • Will help build fans for host website, Facebook page, and/or email list
  17. 17. Maui Locals as Social Media Catalysts This concept also can be used for a launch: • Create the Social Media Catalyst team. • Build buzz 5 weeks in advance; one lead catalyst per week. • Invite all team members for the launch and provide each with a complimentary meal or overnight stay, to give them further experience to tweet and blog about.
  18. 18. Chris Norberg @maui Maui Scavenger Hunt! A fun, inexpensive consolidated promotion for local businesses using social media #MauiScavenger
  19. 19. Maui Scavenger Hunt! • 10-20 non-competing businesses can join a quarterly campaign, targeting tourists & locals, for a low-cost participation fee. • Invite visitors to use the check-in feature and the hashtag at participating outlets. • Visitors would seek out the special offers and some would go for the full win: collecting all offers for grand prize eligibility!
  20. 20. Maui Scavenger Hunt! • Participating businesses will see increased traffic and agree to help promote the contest the month prior and during. • The participation fee will be used to secure a Grand Prize such as a trip to Hawaii (or Vegas!); One runner up prize to be offered by each participating business. • Hawaii Web Group will coordinate. Demo site available: mauiscavengerhunt.com
  21. 21. Maui Scavenger Hunt!
  22. 22. Laura Kinoshita @lkinoshita Effective Conversations in Tourism #TourismConvos
  23. 23. Effective Conversations What would happen if we showed our customers we’re interested in them as human beings, not just transactions? What if we thought about their lifelong impact on our business? What if we helped make their lives better in some small way? Might that help us stand out from the noise of what everyone else is doing? Life is social. Business is social.
  24. 24. Effective Conversations • What if we could view reactions to “anything” on Twitter? • What if we could respond to tweets talking about your products & services nearby?
  25. 25. Effective Conversations • What if we could understand tweets in Japanese, or Spanish? • And tweet back in their native language? 
  26. 26. Effective Conversations • What would happen if we walked up to a table that’s been tweeting about our food, and gave them a discount for an upcoming visit?
  27. 27. Effective Conversations • What if we could embed a map on our website, blog or Facebook Page that showed all the local activity on Twitter relevant to our business?
  28. 28. Effective Conversations • Social engagement affects every department within a business. Bring social streams into the running of your business. • How do we transform our communities into customers? Examine all their social profiles & engage accordingly. • How do we encourage our loyal customers to be our best referral sources? Customers don’t want to be captured! They want to be heard and addressed.
  29. 29. Pomai Weigert @princesspomai Building a Strong Social Media Workforce Creating Grassroots Marketing Campaigns through Schools in Hawaii #SMworkforce
  30. 30. Build a Social Media Workforce • Students create curriculum templates to integrate social media into lesson plans. • Use social media to share what they learned with schoolmates & community.  • Position Hawaii’s students as progressive, competitive job applicants and community contributors before they graduate • Ready them for job markets that use social media for marketing & business activity
  31. 31. Build a Social Media Workforce • Students would use social networks in classes, clubs, during & after school • Examples would include Instagram contests for art projects, Facebook updates for class & club activities, learning social media etiquette to address bullying • Replace or support school newspaper with student-managed blogs • Invite Social Media Pros as guest speakers
  32. 32. Build a Social Media Workforce • Each school would have a Twitter handle and each class would have a hashtag, such as @mauihigh and #AOHT (Academy of Hospitality & Tourism) • Use Facebook groups for topic-related activities or private groups for each class • Use hashtags for field trips and share photos with parents and the community • Use Pinterest boards to show schools
  33. 33. Build a Social Media Workforce Example: Stanford University on Pinterest
  34. 34. Shane Robinson @shane MauiArt.tv: Telling the Stories of Maui County’s Diverse Art Community #mauiARTtv
  35. 35. MauiArt.tv Inspired by the immensely popular videos from Etsy.com, these Maui art videos would tell personal stories of the rich and diverse creative talent in Maui County. Maui art is a key part of our community yet it is under utilized in tourism marketing. Episodes would also feature the galleries, the Maui Open Studios event, and the artist-in-residence programs at the Four Seasons Wailea and Lānaʻi, Grand Wailea, and Wailea Marriott hotels.
  36. 36. MauiArt.tv • The videos would be housed on MauiArt.tv (already secured) and cross-posted to YouTube and Vimeo. • They would be freely available for sharing on other blogs and websites, used by art collectors, bloggers, & artists themselves. • Presented in HD quality with Maui County voices, music, and scenery to create a rich, engaging experience with local flavor.
  37. 37. MauiArt.tv • Videos could be licensed to Hawaiian Airlines, etc. for in-flight entertainment. • Videos could be licensed for in-room viewing in local hotels or played in the airport. • Videos can be co-branded with sponsors for special applications or events. • MVB can use the videos at trade shows. • Other businesses could sponsor one or more episodes.
  38. 38. MauiArt.tv At the end of 12 months: • 10-18 videos featuring Maui Artists • Active YouTube channel • Thriving interactive website & email list • Rich distribution across several social networks, blogs, & other venues • Increase in tourism for art collectors and art appreciators which would support local artists and galleries
  39. 39. Social Media and Tourism What are your ideas? #SMCHI “We are all connected in this world” photo by @chriskompst

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