Diana Welcome… Intro Fran Brand Champs…. Book “Connection Moments”….. Behaviorist… how to use behavioral insights to best increase parent participation your PTA
2 behavioral insights to motivate behavior
How brain works… takes in data (facts)… design (what do they mean)… meaning (what means to my life)
Happensday every day
Tired Brain --- “Get to the meaning first”… then, back it up with facts… Facts first… they have to think too much.
For moms . . . Get to meaning FAST!!!!
The most important meaning …. What it means to the child for you to participate at school.
All about relevancy
Contextual/Relevancy volunteer relevancy survey <= 2 min discovery and obtain interest/availability
Free account sufficient
Excel export.. Parent name phone email interest and availability
Copy, images to address motivational drivers
Copy, images to address motivational drivers
I am here who I am & VolunteerSpot
Goal: Most parents participating throughout the year. Think of filling up a virtual passport with all kinds of opportunities to get involved through the year – what kinds of ATTRACTIONS can you, your principal and teacher design to cultivate more parent TOURISTS?? YOU ARE GUIDES (CONGRATS) !! We want to cultivate more!
Goal: Most parents participating throughout the year
Goal: AS MANY OPPORTUNITIES AS POSSIBLE. Most parents participating throughout the year. Weekend family opporutnies like school garden. On-line from home like updating the website, science moms, artist dads, native holidays and tradtions. Short-time frame and ongoing. Read to the class vs help as a literacy coach. Maybe need to adjust times to meet more parents’ schedules.
Goal is to be inclusive and connect with all kinds of families – who’s at your school that you can reach out to? DADS – Watch-Dogs
One size does not fit all!! Day care at meetings – ask for low donation fee
One size does not fit all!!
GIVE VS mention. Make sure they know how to get involved?
Back to our Radio – ASK in multipe ways – WHERE YOUR PARENTS ARE.AKS FREQUENTLYASK IN DIFFERENT WAYSAVOID ASKING THE SAME PEOPLE OR YOUR FRIENDS OVER AND OVERClipboards are OK but ask them where they are at. Ask them in carpool line.
Come if you can leads to too many or too few volunteers. They won’t come back!!
Goal: Most parents participating throughout the year. Think of filling up a virtual passport with all kinds of activities through the year – what kinds of ATTRACTIONS can you, your principal and teacher design to cultivate more parent TOURISTS??
NYT article – volunteer burnout. Coffee with the Principal
NYT article – volunteer burnout.
LOTS of ebooks, resources and articles on boosting parent participation. This summer on our blog we have a parent engagement series featuring top teacher bloggers talking with parents. And, volunteering in school section. If you’re on FB – plz ‘like us’ – will get updates for our
Boost Parent Participation in Your PTA
Boost Parent Participation in your PTA Facilitators: Fran Lytle -- Behaviorist, Author Diana Schlott -- Founder, Community Manager @VolunteerSpot 1
How Our Brain Works Data Presentation of facts Design What do the facts mean? Meaning What do the facts mean to my life? 4
Happens All Day Data Design Meaning What will I eat for What will I wear? breakfast? Which route will I take to work? What will I post to Facebook? What will I say in that meeting? What book will I read? 5
Your Brain Gets Tired What do you want for I don’t care. dinner? You do care! Your brain is just too tired to make another decision today. 6
Amplified For Moms Time-starved Get to the meaning fast! 7
Data 86% of the general public b believes that support from parents is the most important way to improve schools. When parent involvement begins at an early stage in a child’s educational process, the positive effects are more powerful. 8
Design When parents consistently participate in their child’s school at every level . . . Advocacy Decision-making Oversight roles Fundraisers Boosters Class Volunteers Student achievement increases 9
Meaning Decades of research indicates when parents are involved, students have . . . Higher grades, test scores & graduation rates Better school attendance Increased motivation Higher self-esteem Fewer instances of violent behavior 10
Meaning When parents are regularly involved in school activities, it reinforces the view in a child’s mind . . . School and home are connected School is an integral part of the family’s life 11
How do I use this insight toboost parent participation? 12
Motivate via Relevancy Volunteer Relevancy Survey 13
PTA Volunteer SurveyThanks for agreeing to take this brief survey! Your responses will help ourPTA understand what types of activities you’re interested in and when youmight be available to help at your child’s school.Research indicates that when parents are regularly involved in schoolactivities, children understand that school is an integral part of family life –which leads to increased motivation and higher self-esteem.Volunteering is a great way to show your child that you take an interest intheir life away from home and that you value their education.Please answer all questions – it should only take you a few minutes. 16
PTA Volunteer SurveyI’m a . . .[ ] Mom [ ] Grandparent[ ] Dad [ ] GuardianPlease indicate which of the following school activities interest you. By responding to thisquestion, you’re not committing to any of these activities. This check list will be used by uswhen we need volunteers. It’ll ensure we reach out to people who’ve indicated an interest incertain activities. (check all that apply)[ ] Classroom Parent[ ] Classroom Helper[ ] Playground Helper[ ] Lunchroom monitor[ ] Playground monitor[ ] Mentor or tutor students[ ] Help at fundraising activities such as bake sales or car washes[ ] Chaperone field trips and other events that take place away from school[ ] Chaperone in-school events[ ] Assist with a specific club or interest group[ ] Assist coaches and gym teacher with sports and fitness programs[ ] Provide administrative assistance to the PTA or school administrators[ ] Work as a library assistant[ ] Help with story time or reading assistance in the library or classroom[ ] Help with school band or orchestra or mentor music students[ ] Assist with visual arts, crafts[ ] Assist with plays[ ] Judge exhibits at science fairs 17
PTA Volunteer SurveyThanks for checking off the activities that interest you in the previous question. Arethere any other activities that interest you? If so, please type them in the box below.If not, please type “None.”Are there other people in your family who might want to volunteer at your child’sschool?[ ] Yes, my spouse[ ] Yes, my child’s grandparents[ ] Yes, my child’s aunt and/or uncle[ ] Yes, other relationship (please indicate) ______________[ ] NoPlease indicate which days you might be available to participate in activities.(please check all that apply)[ ] Monday[ ] Tuesday[ ] Wednesday[ ] Thursday[ ] Friday[ ] Saturday[ ] Sunday 18
PTA Volunteer SurveyPlease indicate which times of day you might be available. (please check all thatapply)[ ] Morning[ ] Afternoon[ ] EveningPlease indicate which social networking sites you use. (please check all that apply0[ ] Facebook[ ] Twitter[ ] LinkedIn[ ] Other (please specify) ______________[ ] I don’t use social networking sitesPlease let us know the primary language spoken in your household ____________Please provide us with the following information:Name:Email address:Home phone:Cell phone:That’s it, you’re done! Thanks so much for completing this survey – it’s a huge helpto the PTA. 19
Motivate viaCommunications Motivational Drivers . . . BELONGING FREEDOM POWER FUN 20
Motivate viaCommunications PTA sample email – Invitation to take Volunteer Survey Hi! Did you know that when parents are involved in their child’s school, students have better school attendance; higher grades; increased motivation; and higher self- esteem? Volunteers also enjoy benefits: opportunities to meet new people (Belonging); a chance to inspire, educate and motivate future generations (Power); opportunities to participate in activities when you want (Freedom); and a chance to get involved in what you like to do (Fun). At the PTA, we understand how busy family and work life is so we’re asking all parents to take a short Volunteer Survey. By participating in this survey, we’ll understand which activities you enjoy and when you might be able to participate in those activities. We hope you take just 4 minutes to complete the survey. It’s easy, just click on this link [insert Zoomerang survey link] and answer the questions. Thanks so much! 21
Motivate viaCommunications PTA sample email – Invitation to join PTA Hi! For parents and children, the new school year is always exciting. It can also be a little hectic. It’s the same for us here at the PTA. Working together with parents, we’re a powerful voice for children. With your help, we can continue to work toward PTAs goal of a quality education and nurturing environment for every child. When you visit our website [insert url], you’ll read about the advantages of being a PTA member. When you’re a member, you’ll feel . . . Belonging – to a community of people who are advocating for our children Power – making children’s potential a reality Freedom – deciding how to participate Fun – we make sure you and your children are having fun In addition to those intangibles which make you feel good, PTA members also receive many tangible benefits – including special deals and discounts from our sponsors. It’s easy to join just [insert instructions to join]. 22
Volunteer Benefits Opportunities to meet new people Improved communication & interpersonal skills Increased self-confidence A clearer understanding of school structure Opportunity to serve as a role model for students Chance to inspire, educate, and motivate future generations 24
Journey of a Volunteer Thanks to Chris Jarvis, @RealizedWorth 27 VolunteerSpotTM, DOING GOOD just got easier.
Participation Best Practices1. Go Wide2. Think Flexible3. Tune In4. Just ASK5. Get Specific 28 VolunteerSpotTM, DOING GOOD just got easier.
1. Go Wide• Focus on broad participation• ALL involvement is important• Cultivating future leaders, champions & donors 29 VolunteerSpotTM, DOING GOOD just got easier.
2. Think FlexibleSomething for Everyone • Ongoing • Special events • On-the-Go • At home • Weekend • On-line • Special Skills & Interests 30 VolunteerSpotTM, DOING GOOD just got easier.
3. Tune InFamily Needs? • Working • Unemployed • Immigrant • Grandparents • Small kids • Dads • Military 31 VolunteerSpotTM, DOING GOOD just got easier.
3. Tune InCustomize Engagementand Opportunities tomeet diverse needs ofYOUR Community!Which flexible solutionsapply to your community? 32 VolunteerSpotTM, DOING GOOD just got easier.
A Shout for Dads! Dads Participate! http://blog.VolunteerSpot.com 33 VolunteerSpotTM, DOING GOOD just got easier.
Participation Best Practices1. Go Wide2. Think Flexible3. Tune In4. Just ASK5. Get Specific 34 VolunteerSpotTM, DOING GOOD just got easier.
4. Just ASK "Have you thought about how you would like to get involved this year?" 35 VolunteerSpotTM, DOING GOOD just got easier.
4. Just ASK ! Overuse of any channel gets ignored/ avoided - especially email! 36 VolunteerSpotTM, DOING GOOD just got easier.
5. Get Specific 1. (newsletter) Cafeteria Lunch Volunteers needed – please email mary@schoolPTA.org if you can help on Mon. or Tues. (or just show up, THANKS!) 2. (email) Urgent: 5 Volunteers needed in the Cafeteria next week on Mon. at 11am or Tues. at noon. Please let me know if you can help – thanks! 3. Urgent: We need your help at lunch next week in the cafeteria to give our teachers a well-deserved break (and your kids will LOVE seeing you by day). Please click here to choose a fun 50 minute shift. Thanks! 37 VolunteerSpotTM, DOING GOOD just got easier.
Online Signups For: Concessions5. Get Specific Carnivals Class volunteers Workroom Library Literacy Parent-Teacher Conferences Parties & Socials Book fairs & more! Cafeteria Volunteer Online Sign Up Sheet Example 38 VolunteerSpotTM, DOING GOOD just got easier.
Participation Best Practices1. Go Wide2. Think Flexible3. Tune In4. Just ASK5. Get Specific 39 VolunteerSpotTM, DOING GOOD just got easier.
Accelerate the Journey Thanks to Chris Jarvis, @RealizedWorth RECOGNITION & FEEDBACK 40 VolunteerSpotTM, DOING GOOD just got easier.
Back-to-School Bonus Tips1. Welcome letters2. Share How Volunteers Make Difference3. Social Events4. New Parent Coffee5. ASK visibly and often6. Capture ALL interest & ACT on it! 41 VolunteerSpotTM, DOING GOOD just got easier.
Ask for Feedback• How can we improve?• What are your most/least favorite activities & events?• I feel … welcomed valued that my opinions and suggestions matter 42 VolunteerSpotTM, DOING GOOD just got easier.
THX 4 Making a Difference! Thank you!! VolunteerSpot.com ~ Diana & Fran Facebook.com/VolunteerSpot @VolunteerSpot 43 VolunteerSpotTM, DOING GOOD just got easier.
Save Time. Get More Parents Involved! Free and Easy Online Parent CoordinationClassroom helpers, PTA and fundraising volunteers, parent-teacher conferences, concessions, tournaments and more… 44 VolunteerSpotTM, DOING GOOD just got easier.