8. Bay Area Heroes
Honor a local hero by running a fundraiser for him
or her in March for the chance to receive funds and
recognition for your hero
Stay tuned for more information!
13. • Share your personal story, even if your
fundraiser is for someone else
• It can be hard to share your personal story,
but the more you share the more you will
be able to connect and inspire donors
• We find your friends, family and beyond
are happy to have a way to support you
Be yourself!
15. • Email brings in 20% more
funding than any other source
• Clear call to action
• Put up a vacation responder
• Add your campaign to
your signature
Send direct
emails
16. • 22% of a campaign’s funds raised
comes from social media
• If you don’t have a community
on social media, don’t promote
through social media.
• Email drives ⅓ of all online giving
(change.org)
• Fundraisers that have shared on
Facebook raise 200% more than
those that have not
• Online donations increased by 8.9%
in 2014 (change.org)
Share via social
media
17. • Are you part of university alumni,
geographic, religious, sports,
interest area, volunteer or other
groups?
• Members will take interest in
your fundraiser due to their
affiliation with it
• Find and post your link on these
Facebook, Twitter and LinkedIn
community groups
• Contact the organizers of them to
think through deeper ways they
could help to share your
message.
Share with your
groups
18. • Campaigns with updates raise 286% on average more than campaigns with no
updates
• Include fundraiser milestones such as percent raised and number of donors
• Share information on the purpose of your fundraiser and the impact of funds raised
20
Use the update
feature
19. 20
Engage the media
• Do your research
• Create your pitch
– What is your fundraiser about?
Does it relate to recent articles
or news trends?
– Why should other people in
your community care and
contribute to your fundraiser?
– Why is it important? Why does
the fundraiser matter now?
• Reach out
20. 20
Share your
fundraiser offline
• Send hand-written letters and thank
you notes
• Announce at community group
meetings
• Host an event, such as a bake sale or
happy hour, and use your fundraiser
as a way for people to donate in
person
• Create and hand out flyers at local
meetings, businesses or community
boards
22. Thank you!
● Let us know if you want us to host a learning session with
your community
● Resources: https://learn.life.indiegogo.com/fundraising-best-
practices/
○ Personal Fundraising Handbook
○ Social Media Tips
○ PR Toolkit
● Keep in touch
○ @IndiegogoLife
○ Bre@Indiegogo.com
