Everything the customer sees, both exterior and interior, that creates a positive image of a business and results in attention, interest, desire, and action.

1. Dress Visual
Merchandising Display
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2. Objective
By the end of this session we would be understand
 Define visual merchandising
 What is it?
 Why is it important?
 Analyze the elements involved in visual merchandising
 Evaluate examples of good visual merchandising practices

4. Creativity: The Magic Word in Visual
Sales
 Mental flexibility
 Think options
 See the big-picture
 Skill in explaining and selling ideas
 Intellectual courage
 Unique low-cost options

6. Visual Merchandising Defined
Everything the customer sees,
both exterior and interior,
that creates a positive image of a business
and
results in
attention, interest, desire, and action

8. Visual Merchandising
1. Supports sales- “the silent salesperson”
2. Supports retail strategies
3. Communicates with customers
4. Communicates image
5. Supports retailing trends

10. The elements of Visual Merchandising
 Color
 Lighting
 Harmony
 Balance
 Proportion
 Rhythm
 Emphasis

11. Color Example

13. Where Visual Merchandising is used?
 Exterior – Storefront, streets and city
 Interior
 Displays
 Point of Purchase
 Fixtures, equipment & furnishings
 Store Layout
 Signage
 Tradeshows and Fairs
 Product packaging and labels

14. Exterior

18. Window Display

20. Display

22. Point of Purchase

23. Fixtures, Equipment & Furnishings

25. Store Layout

27. Signage - Exterior

29. Tradeshows and Fairs

30. Product Packing and Labeling

32. Visual Merchandising for Service
Businesses

33. Visual display increases sales!
HOW?
“Attractive displays attract and stimulate.
This, in turn, creates desire and behavior – that of increased sales” Bell &
Terrnus, 2002
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34. Summary
 In this session we have understood,
 Define visual merchandising
 What is it?
 Why is it important?
 Analyze the elements involved in visual merchandising
 Evaluate examples of good visual merchandising practices
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35. © All Rights Reserved 35
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