visual merchandising

2. • Introduction to visual merchandising
• Role of visual merchandising in fashion industry ,
• Types and Benefits of visual merchandising ,
• visual merchandising-Objectives ,
• Concept of visual merchandising,
• Scope of visual merchandising,
• Visual merchandising technique,
• Purpose of merchandising,
• Merchandising ladder

3. • Factors for route card preparation ,
• Effective expediting procedures ,
• Samples and types of samples,
• Visual Themes ,
• Advantages of visual merchandising,
• Visual planning,
• Growth of visual merchandising,
• Visual merchandising in India ,
• Visual merchandising terminologies,
• Merchandise planning ,
• Merchandise mix, line,
• Assortment of products,
• strategy Role of merchandiser

4. Visual merchandising
TOPIC :
⊹ INTRODUCTION TO VISUAL MERCHANDING
⊹ ROLE OF VISUAL MERCHANDISING IN FASHION INDUSTRY
⊹ TYPES AND BENEFITS OF VISUAL MERCHANDING

5. INTRODUCTION TO
VISUAL MERCHANDISING
1

6. 6
WHAT IS VISUAL MERCHANDISING ?
• Visual merchandising is the art of displaying products
using various technique to highlight the appearance
and benefits of the products and services being sold.
• Visual merchandising can help create a positive
customer image that leads to successful sales.
• Visual merchandising is a major factor often overlooked
in the success or failure of a store.
• A story can be told that communicates to the prospective
customer what the store is all about.

7. • It makes a store to have an inviting appearance that makes
the customer feel comfortable and yet eager to buy.
• Visual merchandising is also coined as the “Art of
Retailing”.

8. ROLE OF
VISUAL MERCHANDISING
IN FASHION INDUSTRY
2

9. 9
• Today fashion industries are employing people with
merchandising technique on a high scale.
• It is one of the most popular methods used to engage
customers and has seen a high success rate in the
past few years.
• The role of such visual merchandising in fashion
industry is to attract, engage, and motivate the
customer towards making a purchase.
• It helps to increase sales by showing and promoting your
merchandise
• By making the display visually appealing to encourage
customers to enter the store

10. • Visual merchandising helps to enhance, establish and
promote the store’s visual image.
• The main role played by visual merchandising is to bring
shoppers inside the store and make them a purchase clothes.

11. types and benefits of
visual merchandising
3

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TYPES OF VISUAL MERCHANDISING
• INTERIR DISPLAYS : displays arranged inside the store
that can include products and decor.
• MANNEQUINS : The type, styling and positioning of
mannequins can communicate messages to your customers.
• STORE ENVIRONMENT : The atmosphere of your brick
and digital space can create a tone for your brand.
INTERIOR DISPLAYS

13. 13
• WINDOW DISPLAYS : It catches the attention of people passing
your store, which can lead to more customers.
• SEASONAL DISPLAYS : Adjusting window displays based on
seasonal events, calendar dates, and consumerism-based
holidays such as Christmas, Valentine's Day. Choosing products
that suit the season to display in the window can remind
consumers to purchase gifts and provide gift .
• STORE LAYOUTS : An effective store layout encourages
consumers to shop the entire store and view an extensive
assortment of merchandise.

14. Lights
MUSIC
Bundling SCENT
DESIGN DECISIONS

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BENEFITS OF VISUAL MERCHANDISING
• Visual Merchandising helps the customers to easily find out what they are
looking for.
• It helps the customers to know about the latest trends
in fashion.
• It introduce and explain new products .
• It promote store image .
• The customers can quickly decide what all they need and thus visual
merchandising makes shopping a pleasant experience.

16. 16
• Visual merchandising doesn’t only help a store attract customers: it helps
increase sales and gives customers a good reason to come back again .
• Visual merchandising gives the store its unique image and makes it distinct from
others.

17. THANK YOU !

19. Objectives Of Visual Merchandising
1. Increase sales
Like all aspects of a business, one of the primary goals of visUal
merchandising is to increase sales. It might soUnd common knowledge
but, as a visUal merchandiser, yoUr ultimate goal is to make a sale. It will
validate yoUr efforts and creativity.
Increase in sales measUres the effectiveness of yoUr visUal merchandising
displays. It is not enoUgh to make it look attractive. It needs to be
engaging and innovative enoUgh to impact a cUstomer’s pUrchase
decision. It shoUld be powerfUl enoUgh to drive more sales that will
contribute to the sUccess of yoUr business.
At the end of the day, business is business. VisUal merchandising is an
investment. A high retUrn oninvestment defines yoUr visUal
merchandising’s performance.

20. 1. Express your brand identity
VisUal merchandising is not jUst a powerfUl marketing tool. It has the power to
express yoUr brand identity.As a retailer, yoU mUst Utilize all the tools yoU
have to commUnicate yoUr identity as a brand. Knowing
how to do branding on all types of visUal merchandising helps yoU to
stand oUt from yoUr competitors, attract cUstomers, and expand yoUr
sUccess.
The secret to building a strong branding is in the detail. Think of Apple. From
packaging to store display tothe product, they manage every detail with
consistency and innovation. And visUal merchandising is a detail yoU
shoUld never miss.
Consider all types of visUal merchandising as brand toUchpoints. Think of
visUal merchandising as an important interaction with yoUr cUstomers or a
platform to express yoUr brand attributes that can have a powerfUl impact
on the overall sUccessof yoUr brand.

21. 1. Create a recall value
It is not enoUgh yoU do all visUal merchandising techniqUes that
yoU can find in the rule book. YoU need toknow how to break
them to create a long-lasting impact and recall valUe.
Have yoU ever saw visUal merchandising displays that made yoU
stop, look, and then yoU entered the shop? Or a window
display that yoU once saw and until now yoU can still
remember what brand it is? That’s the goal. YoU want yoUr
visUal merchandising displays to make an emotional impact.
And the best way to do it is by challenging the rules and yoUr
creativity. Then only, yoU can reap all the benefits of visUal
merchandising.

22. 1. Give your products a story
VisUal merchandising is not simply aboUt assorting yoUr products to be visUally
recognizable. Like any visUal marketing, it is storytelling. Stories shape how we think; it
affects oUr decisions. Hence, yoUr products shoUld be displayed with stories to have an
emotional impact on yoUr cUstomers that will affecttheir pUrchase decisions.
Compare a window display that simply has a manneqUin with clothes
on or the famoUs holiday windows of Bergdorf Goodman. The later
gives their products a storythat compels passersby to stop, look, and
enter their department store. YoUr visUal merchandising techniqUes
shoUldn’t be as grand as Bergdorf Goodman’s to tell a story. Simply
think oUtside the box and ask yoUrself: how yoU can tell a story with
this product and what I have?