Marketing vs selling By Aneek Gupta

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Marketing vs Selling By Aneek Gupta

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Marketing vs selling By Aneek Gupta

  1. 1. Marketing vs Selling Marketing Considerations Approach Process Focus Horizon Scope By Aneek Gupta Selling Determine Future Needs And Makes Customer Demand Has A Strategy In Place To Meet Match The Products The Those Needs For The Long Term Company Currently Offers. Relationship. One To Many Usually One To One Fulfil Customer's Wants And Fulfil Sales Needs Thru Products And/Or Objectives Services The Company Can Offer. Longer Term Volume Short Term Once A Product Has Been Identifying Customer Needs Created For A Customer (Research), Creating Products To Need, Persuade The Meet Those Needs, Promotions Customer To Purchase The To Advertise Said Products. Product To Fulfil Her Needs Strategy Push Concept Marketing Is A Wider Concept Sales Is Concept Priority Marketing Shows How To Reach Selling Is The Ultimate To The Customers And Build Result Of Marketing. Long Lasting Relationship Identity Thanks Pull Sales Is The Strategy Of Meeting Needs In An Opportunistic, Individual Method, Driven By Human Interaction. There's No Premise Of Brand Identity, Longevity Or Continuity. It's Simply The Ability To Meet A Need At The Right Time. Marketing Targets The Construction Of A Brand Identity So That It Becomes Easily Associated With Need Fulfilment. A Narrower

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