Visual merchandising involves developing floor plans and displays to maximize sales. Its purpose is to attract, engage, and motivate customers to purchase products. Elements like color, lighting, product information, and digital displays are used to effectively present merchandise. Regularly updating displays is important to changing consumer behaviors and seasons. Visual merchandising aims to guide customers, increase sales of certain products, and present manufacturers' products effectively in stores.

1. VISUAL
MERCHANDISING
Presented by:-
Nilanjan Paul &
Amit Abhishek

2. WHAT IS VISUAL MERCHANDISING ? ?
Visual merchandising is the activity and profession of developing
the floor plans and three-dimensional displays in order to maximize
sales.
Both goods or services can be displayed to highlight their features
and benefits. The purpose of such visual merchandising is to
attract, engage, and motivate the customer towards making a
purchase.
Visual merchandising commonly occurs in retail spaces such as
retail stores and trade shows.

3. HISTORY
 When the giant nineteenth century dry goods establishments like Marshall
Field & Co. shifted their business from wholesale to retail, the visual
display of goods became necessary to attract the general consumers.
The store windows were often used to attractively display the store's
merchandise.
 Over time, the design aesthetic used in window displays moved indoors
and became part of the overall interior store design, eventually reducing
the use of display windows in many suburban malls.
 In the twentieth century, well-known artists such as Salvador Dalí and
Andy Warhol created window displays.

4. TECHNIQUES
 Visual merchandising builds upon or augments the retail
design of a store. It is one of the final stages in setting
out a store in a way customers find attractive and
appealing.
 Many elements can be used by visual merchandisers in
creating displays including color, lighting, space,
product information, SENSORY inputs (such as smell,
touch, and sound) , as well as technologies such as
digital displays and interactive installations.

5. OBJECTIVE
The purpose of visual merchandising is
to:
 Make it easier for the customer to locate the desired
category and merchandise.
 Make it easier for the customer to self-select.
 Make it possible for the shopper to co-ordinate and
accessorise.
 Recommend, highlight and demonstrate particular products
at strategic locations.
 Educate the customer about the product in an effective &
creative way.
 Make proper arrangements in such a way to increase the
sale of unsought goods.

6. SIGNIFICANCE
Visual merchandising is an
important part of product and
brand management, as well as
marketing. It involves attracting
customers to retail stores and
presenting merchandise in a
manner that will appeal to
consumers. Manufacturing
companies invest significant
resources in researching and
developing products that meet
consumer needs. When products
are brought to market, they must
be displayed effectively so that
they will be noticed and
purchased by target consumers

7. FUNCTIONS OF VISUAL MERCHANDISING
 The process of determining how to merchandise products involves figuring out
how to create and arrange visual displays so they are likely to appeal to
customers. Professionals who understand what appeals to consumers and
what types of displays are likely to induce buying behavior design and execute
complex visual merchandising plans for the purpose of maximizing sales.
 Visual merchandising also involves arranging and keeping shelf and hanging
rack displays full and in good order. Many manufacturers employ
merchandising contractors to set up and maintain their product displays in
department stores.
Realizing that stores are concerned with overall sales, companies that want to
maximize sales of their own product lines recognize the benefits of having
merchandisers who work specifically with their product lines.

8. ELEMENTS
USED
FOR
DISPLAY

9. TYPES OF VISUAL MERCHANDISING
 One type of visual merchandising involves setting
up visual displays in the windows of upscale retail
establishments.
This type of merchandising is usually carried out
by store employees, who select products to feature
and then design themed displays around the
chosen items.
The idea behind this type of merchandising is to
increase traffic to the store and to promote sales.

10. WINDOW SIZE AND STYLE
1) CLOSED WINDOW 2) OPEN BACK WINDOW

11. 2) RACK WINDOW
1) WINDOW DISPLAY
TYPES OF DISPLAYS USED IN VISUAL MERCHANDISING

12. 3) CORNER WINDOW
4) FOCUS WINDOW
5) SHOWCASE WINDOW

13. TIME FRAME
 Maintaining effective visual merchandising is an
ongoing process. It's important to update product
displays regularly. Consumer behavior and
product needs change with the seasons, so
displays need to change several times each year.
 When new products are shipped to retailers,
manufacturers and merchandising contractors
also send detailed diagrams that show how the
displays should be set up. These diagrams are
called Plan-O-Grams, and they show where and
how merchandise should be arranged.

14. CONSIDERATIONS
 When deciding how to merchandise products, it is important to consider
how potential customers respond to the visual elements of displays.
 For example, it's important not to crowd too many items onto shelves or
hooks.
It's also necessary to keep like items together, arranging colors so that the
light colors are on the left side of the display with darker colors on the
opposite side.

15. CONCLUSION
Any company that manufactures or markets products
through retail establishments must utilize effective visual
merchandising techniques in order to win the battle for
market share.
Visual merchandising is the art of presentation, which put
the merchandise in focus.
Hence, we may conclude by stating that Visual
Merchandising has emerged as an important factor that
helps in boosting up the sales and ultimately maximizes
the level of profit for an enterprise.

16. THANK YOU