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Anthropologie

Final Presentation for summer course

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Anthropologie

  1. 1. Anthropologie: A Social MediaMarketing CampaignJackie Zingg
  2. 2. Big IdeaUtilize Pinterest to increase awareness and customer base for home décor product lines Start a company-wide employee blog  New products  Employee favorites  Decorating tips
  3. 3. Social Media Tools
  4. 4. Internet MarketingSEO & SEMGoogle AdWords campaign to improve SEOCurrently dominated by Pier1 & Pottery Barn
  5. 5. Mobile Marketing Location-based services FourSquare  Announce store openings  Sales  First-time customer specials
  6. 6. Content Strategy Posting Frequencies  FaceBook: at least 4 times a week  Twitter: more frequent; use for 2-way communication  Pinterest: most frequent, update throughout each day
  7. 7. Target Audience The campaign will target those looking to decorate or redecorate a home or apartment. Primarily female DIY Young professional
  8. 8. Budget$200,00012-month campaignIncludes  Social media strategy costs  Pinterest  Twitter  FaceBook
  9. 9. Competitive Audit National chains Economical pricing Well-known & recognizable products
  10. 10. Conclusion Start small and build up one or two sites to gain maximum followers Utilize Pinterest to increase customer base Begin an employee blog to make customer connections Promote home décor line in order to make it as recognizable and well known as other Anthropologie products

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Final Presentation for summer course

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