This PDF Shows a clear idea about the merchandising concept . Basic concept Merchandising Visual merchandising Buyer Supplier Role of merchandise

1. SATHYA CHANDRASEKARAN B.TECH

2.  Merchandising is any act of promoting goods or
services for retail sale, including marketing
strategies, display design, and discount offers.
 Merchandising is any practice which contributes to
the sale of products to a retail consumer.

3.  DOMESTIC

5.  Following are the three common process/ aim in both
global and domestic merchandise.
 Manufacture Market (wholesale)
 Market Retail store
 Store consumer

6.  Here the merchandise
take place from the
production unit to the
market directly.
 This is the first step in
merchandising .

7.  Wholesale market was
mainly focused by the
retailers and they are the
target buyers .
 The products are
renovated by them to
attract the customer
 Here the price fixing is
their main aim .

8.  This step deals with
various process to attract
the customer.
 This is the targeted end
of the manufacturer,
retailer and the designer.
 Value of the product is
valued .

9.  Retail merchandising
 Retail merchandising is
the combination of
strategies a business
takes to encourage
customers to purchase
items in a retail store.
 Visual merchandising
 Visual merchandising
is a marketing practice
that uses floor plans,
color, lighting,
displays, technology,
and other elements to
attract customer
attention.

10.  Retail merchandising attracts customers to particular
goods and services in various ways.
 Retail merchandising includes activities and strategies
such as in-store design, the selection of specific
merchandise to match a target market, and the
physical and digital marketing of merchandise to
customers.
 The goal of retail merchandising activity is to support
a retail strategy that generates revenue for the retailer
and value for the customer.

11.  CONTINUITY
 CREATIVITY
 AGILITY

21. ????

24.  Garment merchandiser is like a bridge between
the buyer and industry.
 He has to look after every job like buying the raw
materials which is required to finish the product,
making the garment, finishing the garment, preparing
documentation and finally shipping.

27.  Fashion merchandising involves all the activities
starting from the fashion forecasting, design and
product development till to retail sales and this also
include production merchandising and retail
merchandising
 FORECAST - DESIGN DEVELOPMENT -
SAMPLING – PRODUCT SPECIFICATION - BUYING

31.  NO EXPERIENCE NEEDED
 NO FEAR
 NO PERSONALITY
 NO EXTERNAL FORCE
 NO LEADERSHIP

32.  GOOD COMMUNICATION SKILL
 CREATIVITY
 ATTITUDE
 SELF CONFIDENCE
 TEAM LEAD
 RELATIONSHIP BUILDER

35. QUERIES